Activator

Review of Activator Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Activator

Activator is a hybrid customer data platform (CDP) and an automated marketing Journey Builder designed for car dealers. The product is built on Salesforce, providing a complete view of customers using an advanced CDP that unifies the dealership's DMS data with third-party and Activator's enriched data to influence their Multichannel Marketing Journeys. Activator tracks customer behavior and preferences to optimize automated Multichannel Marketing Journeys using email, SMS/text, and direct mail. Guided by marketing experts with years of automotive experience, dealers can monitor engagement and ROI trends with reporting and easily adjust to dealership and industry changes. With Activator's advanced CDP, dealers get a complete picture of their customers from multiple sources, such as their DMS data, third-party data, and Activator's enriched data.

Activator Screenshots

Activator screenshot

Activator Features

Features of Activator
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
Activity Dashboard

Customer Reviews

See why people love Activator

5.0 / 5
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Megan E.

Verified User

Automotive · 51-200 employees

Used monthly for more than 2 years
Dec 22, 2025

Great value

Verified reviewer

What they liked
  • Activator keeps our marketing in front of our customers at the right time
  • There is no wasting marketing messaging or efforts on customers who are not ready to buy
Room for improvement

It could be a little more user friendly for those at our dealership who are not super tech-savvy

Why they chose it

"Better marketing flow and the price point was unmatched"

Branden M.

Verified User

Automotive · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

Activating sells with Activator.

It's a great partnership, which could sound silly as it seems like it's just a tool that can be used. The team that I have with Activator is what makes it the partnership that it is though and that is what I enjoy the most (along with the business it generates).

What they liked

The ability to find and gather the exact information that I am looking for on a consistent basis along with working alongside our performance team is the highlight for sure

Room for improvement
  • Shaping some of the task into automated task would be swell while maintaining the personalization
  • Also, there is one specific filter I would love to be able to add that we have not be able to get up

john k.

Verified User

Automotive · 51-200 employees

Used weekly for more than 2 years
Dec 22, 2025

Activator review

Excellent and Great all the time every time.

What they liked
  • The people
Room for improvement
  • The reporting and monthly reviews
Why they chose it

"[sensitive content hidden] did"

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Decision Context

Activator

Activator

5
Pricing
Pricing available upon request

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