Apex Loyalty

Review of Apex Loyalty Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Apex Loyalty

Apex Loyalty is a loyalty and engagement management software based on the Salesforce platform, which helps businesses connect with partners, distributors and retailers to manage sales. The cloud-based solution enables organizations to define custom sales targets and incentives for customers and run marketing campaigns. Features of Apex Loyalty include rewards management, gamification, customer segmentation, a drag-and-drop interface, analytics and more. The application allows employees to capture and store customer contact details in a centralized repository. Additionally, it comes with a reporting module, which lets supervisors generate custom reports and gain insights into customer’s behaviour and market trends. Apex Loyalty supports integration with various channel management and customer relationship management (CRM) systems. Pricing is available on request and support is extended via phone, email, documentation and other online measures.

Apex Loyalty Screenshots

Apex Loyalty Features

Features of Apex Loyalty
Campaign Management
CRM
Customer Activity Tracking
Customer Surveys
eCommerce Management
Gamification
Gift Card Management
Loyalty Cards
Member Portal
Membership Management

Apex Loyalty Integrations

Salesforce Platform logo
Salesforce Platform

Customer Reviews

See why people love Apex Loyalty

5 Star
100%
4 Star
0%
3 Star
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2 Star
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1 Star
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Mirace Eda H.

Mirace Eda H.

Verified User

Food & Beverages · 10000+ employees

Used daily for more than 2 years
Dec 22, 2025

Thank you APEX Team!

I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team. Customer experience, loyalty product experiences are extremely good.

What they liked
  • They are very good at Loyalty campaign mechanics, gift catalog management and salesforce platform usage
  • The customer relations of the APEX team, which is always helpful and solution-oriented, are always dynamic and positive
Room for improvement
  • Communication in development agendas can be complex
  • In new demands, it is necessary to proceed by simplifying the subject as much as possible

Ezgi K.

Verified User
Used daily for less than 2 years
Dec 22, 2025

I believe this is one the most revolutionary channel loyalty software out there!

Used daily for less than 2 years

What they liked
  • Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates
  • With Apex Loyalty you can also reward your channels for their sales transactions
  • While doing that, Apex makes it fun for the channels to be engaged in your loyalty program
  • Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry
Room for improvement
  • I can only speak about the challenges of starting a successful channel loyalty program mechanics
  • Figuring out the details of your loyalty program usually takes more time then you would think
Nisa Nur K.

Nisa Nur K.

Verified User

Food & Beverages · 51-200 employees

Used weekly for less than 12 months
Dec 22, 2025

Flexible and Easy Tool!

Verified reviewer

What they liked
  • They have a very flexible tool and agile team, so it is very easy to work with them
  • It is very easy to take action and put the solution in place with them
Room for improvement

Maybe there could be a hypercare process that we can make some additional developments during first a few months

Seckin A.

Verified User

Tobacco · 1001-5000 employees

Used daily for more than 2 years
Dec 22, 2025

Best tool to become loyalty Guru!

Tobacco

What they liked
  • It has lots of features to manage and engage your customers
  • Cluster based activities enables you to offer differentiated activities to your customers depending on your needs
  • User friendly admin panel is one of the key benefits
  • Seems like developed with lots of learnings; you have what you need to start your CRM without much effort
Room for improvement
  • Surprisingly, there is nothing to complain about the software
  • All you need is to try and see how useful it is
Burak C.

Burak C.

Verified User

Telecommunications · 501-1000 employees

Used other for less than 6 months
Dec 22, 2025

Rewarding Becomes Easy

Customer service is great, helping and solving problems fast.

What they liked
  • Used by such big companies, although can be used by small companies too as it has the easiest way to rewarding employees
  • Furthermore, not only employees but also partners
  • Also being cloud based and having an app are the greatest features
Room for improvement

Reporting and some templates should have been customizable, or this needs to be given for users in future updates

Mehmet E.

Verified User

Retail · 1001-5000 employees

Used daily for less than 6 months
May 28, 2026

It's the most useful and functioning loyalty software I've ever used. Great features!

Continous communication, engagement & improved business relationship with our partners

What they liked

- They provide live demos on demand - Flexible gamification options - Segmented content offering - Rewards ready catalogue featuring digital gift cards - Very appealing web portal look & feel - Being able to incentivize Sales activities as well as brand engagement

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Decision Context

Apex Loyalty

Apex Loyalty

5
Pricing
Starting at €4,990.00 per month
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