AppFollow

Review of AppFollow Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About AppFollow

AppFollow is a cloud-based App Store Optimization (ASO) solution that helps businesses in the gaming, telecommunications, eCommerce, transport, financial services, and healthcare industries. The platform provides tools for workflow automation, review management, performance monitoring, competitor analysis and more. Businesses can utilize the platform to track customer sentiments, analyze trends, organize customer insights, translate keywords, and categorize reviews using tags through a single dashboard. AppFollow enables users to build custom integrations, track app revenue, gain insight into competitor strategies, analyze ratings, reviews or visibility dynamics, and receive reports as well as notifications via email or Slack. Additionally, it provides an AI-enabled review management module that helps administrators process reviews and customize replies facilitating customer satisfaction. AppFollow offers an application programming interface (API) and integrates with several third-party platforms including Zendesk, Slack, Zapier, Trello, WebHook, Freshdesk, Salesforce, Tableau, Discord, Helpshift, and more. Pricing is based on monthly and annual subscriptions and support is ext...

AppFollow Screenshots

AppFollow Features

Features of AppFollow
Campaign Management
Response Management
Review Notification
Social Sharing
Alerts/Escalation
API
ASO Reporting
Benchmarking
Channel Management
Communication Management

AppFollow Integrations

Front logo
Front
Kayako logo
Kayako
Salesforce Sales Cloud logo
Salesforce Sales Cloud
Workplace from Meta logo
Workplace from Meta
Help Scout logo
Help Scout
Intercom logo
Intercom

Customer Reviews

See why people love AppFollow

5 Star
60%
4 Star
30%
3 Star
10%
2 Star
0%
1 Star
0%
Ali Y.

Ali Y.

Verified User

Education Management · 51-200 employees

Used weekly for less than 12 months
Dec 22, 2025

One of the friends of the mobile growth teams

We communicate with users faster with the appfollow reviews feature. We create ready-made messages and send them instantly. We develop features using their insights. Appfollow reviews feature is really cool.

What they liked
  • Mobile growth teams know they need to use multiple app intelligence tools
  • Best tool to use for appfollow review management
  • It still has areas to improve on for core ASO features
  • I would like to see it with a more user friendly design
Room for improvement
  • The UI is really tricky
  • Connecting your app from google play for analytics is not easy
Why they chose it

"Review management was a priority for us. Makes this the best Appfollow."

Charlie P.

Verified User

Financial Services · 2-10 employees

Used monthly for less than 12 months
Dec 22, 2025

Good App Store tool

Verified reviewer

What they liked

Really great way to track our App Store listing progress, reply to user reviews and track the performance of keywords and user searches

Room for improvement

It was difficult to connect our Android app, and some of the filtering mechanisms aren't obvious how to use

Sam L.

Sam L.

Verified User

Leisure, Travel & Tourism · 11-50 employees

Used weekly for less than 12 months
Dec 22, 2025

Awesome free tool... Wouldn't pay for it though

AppFollow is used by our mobile app company evaluating our app store metadata and keyword positions in both the Android and iOS app stores. We also have AppFollow integrated with Slack therefore we are able to get real-time app reviews on our product. Currently, only our marketing department uses AppFollow ASO research and tests. AppFollow for us addresses our all our app store needs from benchmarking against competitors to viewing our rankings in international markets, and integrating with other business apps and sending email detailed reports.

What they liked
  • We don't check AppFollow every day
  • With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance
  • You can easily check which reports you would like, how often, and where to in a matter of seconds
  • Another key feature to AppFollow is their integrations
  • Being able to integrate AppFollow with Slack has been extremely helpful
  • With this integration, we are able to see reviews in real-time and respond to them right from Slack
  • One of AppFollow's core features is their keyword rankings
  • With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword
  • I'm also able to toggle the dates and see the history positioning
  • Not only is this available for US app stores but global app stores
  • This is extremely helpful when A/B testing
Room for improvement
  • I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store
  • Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build
  • Even with the paid plans, you don't get many keywords
  • We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan
  • We decided to look into higher volume keyword tools because of this restriction
Why they chose it

"While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product."

Anastasia D.

Verified User

Public Relations and Communications · 51-200 employees

Used daily for free trial
Dec 22, 2025

AppFollow best service to work with ASO

Verified reviewer

What they liked
  • Hey there, as a mobile app developer, it's super important to stay connected with your users to keep your app growing and improving
  • That's where AppFollow comes in - it's been a total game-changer for me when it comes to keeping an eye on and responding to app reviews
  • AppFollow comes with cool ASO (App Store Optimization) tools, which help me work with keywords and check out what my competitors are up to
  • These tools have seriously boosted my apps' performance and made them stand out in the crowded app world
  • AppFollow makes it really easy to keep track of what people are saying about your app
  • The app's interface is super user-friendly, and it's made checking out customer feedback a breeze
  • It's like getting a sneak peek into what users really think about my apps
  • All in all, AppFollow has become my go-to tool for managing reviews and fine-tuning my apps to make them even better
  • If you're a fellow app developer, I totally recommend giving it a shot - it's been a game-changer for me
Room for improvement
  • A little demo version, but otherwise stable work

Verified Professional

Outsourcing/ Offshoring · 11-50 employees

Used weekly for less than 2 years
Dec 22, 2025

Highly recommend to track all your apps in one place

Overall this is really helpful for my business and nothing to regret about this purchase monthly

What they liked
  • I love how easy you can find all the information in this platform
  • Its good for beginners as also for experts
Room for improvement
  • Its expensive and not all the developers can afford to pay it monthly

Jason A.

Verified User

Telecommunications · 5001-10000 employees

Used daily for less than 2 years
May 28, 2026

We boosted reply rate from 60% to 90% and saved many hours of work per month with auto-tags in App

AppFollow is an excellent tool that can be used to complement your existing CX or NPS program. For teams who are operating in an Agile way, AppFollow allows us to deliver feedback to the squads, developers, and product designers who need it the most and can act upon the feedback

What they liked

Consolidated view of reviews across all stores Ability to reply to reviews in real time Ability to create custom auto tags to track trends and issues in real-time Easy and attractive dashboards and reporting

Room for improvement

Integrating to the app stores can be a slight pain, but probably this is to be expected and app follow makes it as easy as possible and provide good support

Catherine N.

Verified User

Music · 51-200 employees

Used daily for less than 2 years
May 28, 2026

Saves my time and nerves

I use AppFollow everyday, as well as my team. Both tech and support teams are satisfied, and it's quite easy to share apps' data between them to see the whole picture. I look forward to seeing what new features they will add.

What they liked
  • As a product manager, I strive to increase my apps' visibility across app stores
  • AppFollow gives me all apps' data and reports right on my email, and that's is such a time saver, when you have 4 apps
  • Last year we got to use Zendesk Reply to Reviews app for our support team, so that we can cover more user feedback from the stores
  • And I can see how our apps' rating grows
Room for improvement
  • I wish there would be more features for Zendesk app
  • They've recently added auto-tags, so I really hope we will now cover even more user reviews

Verified Professional

Consumer Electronics · 51-200 employees

Used weekly for free trial
May 28, 2026

Perfect integration for Customer Support Team

We are tracking downloads and reviews of our app, by platform, which is a bonus, because the initial goal was just to be able to respond to customer reviews through FreshDesk, our customer support software.

What they liked
  • Very easy to integrate
  • The only affordable app that works with FreshDesk to track and allow us to respond to customer reviews, which we were previously doing through other logins and did not have side-by-side metrics for the iOS and Andriod users
  • This is great to compare the two platforms and keep everything in one place
Room for improvement
  • No dislikes so far
  • I'm very happy with the interface, simplicity, and detail of the information
Evan L.

Evan L.

Verified User

Marketing and Advertising · 51-200 employees

Used monthly for less than 12 months
May 28, 2026

Good Service For Convenience But Not Necessary

Verified reviewer

What they liked
  • It's got a great UI/UX that's very easy to use
  • On top of that, it makes it convenient to see all your data in one place in easy reports
Room for improvement

Its service is something your app should already be doing by itself with more robust software such as Appsee, Mixpanel, Appsflyer, or Branch and all the ASO work can be done by yourself with a little bit of knowledge

Luigi F.

Luigi F.

Verified User

Transportation/ Trucking/ Railroad · 501-1000 employees

Used monthly for less than 2 years
May 28, 2026

For small and large companies

Verified reviewer

What they liked
  • I liked the features to connect to different CRMs
Room for improvement
  • Samsung and Huawei Stores are not available

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Decision Context

AppFollow

AppFollow

4.6
Pricing
Starting at $29.00 per month
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