Cost Center

Cost Center offers game studios a dynamic analytics platform to effectively scale up their user acquisition (UA) campaigns. By simplifying complex algorithms and data sets into actionable insights, Cost Center empowers UA managers to further optimise their ads and run ROAS campaigns efficiently. Through Cost Center, users can run Google ROAS campaigns and Unity Ad ROAS campaigns without updating the games on app store. They can experience growth for iOS campaigns bypassing the restriction of iOS14.5 on ad campaigns as well as track user-level app subscription revenue including auto-renew subscriptions. Some of the features include: Real-time dashboard to view user acquisition ad performance at a glance with all the data sources converged into one Campaign management to manage your campaign bid & ad budget for Unity, Facebook, Google within Cost Center without toggling across multiple ad networks Comprehensive reporting with more than 80 dimensions & metrics at your fingertips allowing you to evaluate the efficiency of every cent spent per ad - all the way down to SiteID or Creative level Customise unique bid formulas for your goal-oriented CPI and ROAS campaign...