Countly

Review of Countly Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Countly

Countly is a privacy-first, AI-ready analytics and user engagement platform built for product teams and organizations that want full data ownership and long-term trust. Designed for companies of all sizes, Countly helps teams understand user behavior and improve digital experiences—without relying on shared-cloud analytics. Countly brings everything together in one place. Teams can collect first-party data across web, mobile, desktop, and connected devices; analyze it through real-time insights, journey tracking, retention analysis, and performance monitoring; and support users with in-app messages, surveys, and feedback tools. With on-premises or private cloud deployment, Countly helps organizations maintain strong privacy, security, and compliance while building a reliable foundation for AI-assisted product understanding, always with respect for the user and their data.

Countly Screenshots

Countly Features

Features of Countly
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting

Customer Reviews

See why people love Countly

5 Star
70%
4 Star
20%
3 Star
10%
2 Star
0%
1 Star
0%
Zeynep Meriç U.

Zeynep Meriç U.

Verified User

Computer Software · 51-200 employees

Used daily for more than 2 years
Dec 22, 2025

A very cost-effective and comprehensive analytics platform

Great to boost customer engagement and retention. Can seem complicated at times but their support is excellent and quick to respond.

What they liked
  • Push notifications and User profiles - These features have improved our customer engagement activities and boosted retention
  • They also have a number of custom plugins which we add as per our teams' analytics requirements
  • Much more cost-effective than going for a standardized solution from others, especially with the features that different teams can use
Room for improvement
  • Documentation is a bit complicated and can be easier

Paulius G.

Verified User

Financial Services · 10000+ employees

Used daily for more than 2 years
Dec 22, 2025

Best platform available for on-premise mobile and web app analytics

It's been a fantastic solution and platform for our mobile and web applications. Provides important metrics and data we need to understand how apps are being used, helps use prioritise and see health of our features. Has an overwhelming amount of features available for on-premise access with full data ownership and control, something that is rare in current Cloud focused times. A significant noticeable characteristic of the company is their engaging enterprise customer support, which is always ready to help with questions and challenges, as well as inform about upcoming features.

What they liked
  • On-premise deployment option
  • Significant amount of features, controls and options to customise the platform
  • Push notifications management
  • Raw data access and performant APIs
  • Wide variety of analytics tools to work with data
  • User profiling with custom attributes
  • Privacy and compliance controls
  • World class customer support and relationship management
Room for improvement

Dashboards customisations Cross-app data overviews and data aggregation in graphs Upgrade process could be smoother and easier to automate

Switched From

The platform was very unintuitive to on-board the applications and include into light way approach of development workflow.

Why they chose it

"Countly had far more features, more intuitive UI, full API support and raw data access, as well as more competitive and adjustable pricing model for our needs."

Renan A.

Verified User

Banking · 10000+ employees

Used daily for less than 2 years
Dec 22, 2025

A good tool with pros that outweigh the cons

Verified reviewer

What they liked

- Support is fast, attentive, professional, and available in different channels - Scalable & customizable in several aspects - GDPR compliant - Several plugins and SDK can support a wide range of use cases - Self host possibility (100% data ownership) - Effective in tracking the user journey

Room for improvement

- The UI is unintuitive - Although it is a web and mobile analytics tool, it lacks omnichannel functionalities - The documentation can be hard to navigate through (specially from a business perspective) - You learn more from competitors` video tutorials than Countly`s - Automated reports are not optimal

James C.

Verified User

Hospital & Health Care · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

Countly Analytics from a System Administrator's view.

Countly is our go to analytics software for our in-house custom mobile app solution. Overall the support staff and the co-founder Dr. Cetin have been very responsive to questions we've had regarding the functionality of the software.

What they liked
  • Overall from my perspective the product is easy to use and provides meaningful feedback with the emailed reports and customizable dashboards
  • Another benefit is the ability to have clients log in and view their statistics
  • Clients can view their analytics at any time day or night which is a real benefit to us
  • Countly offers excellent support for the Enterprise version
  • Their support staff often respond quickly and are patient addressing questions and concerns we have regarding the product and Countly's interaction with our custom mobile app software
Room for improvement
  • Although I have never personally had an issue with this upgrade process, the upgrade process does involve command line steps and execution of bash scripts that can sometimes take upwards of 15 minutes to complete
  • The one issue I have with Countly is that if your Countly version is a few iterations older than the latest version, there is a time consuming and somewhat tedious process of upgrading to each prior version, rather than upgrading from your version directly to the latest version
David v.

David v.

Verified User

Computer Software · 2-10 employees

Used daily for less than 2 years
Dec 22, 2025

Counlty is the best App Analytics Product out there and the ONLY to provide User Profile tracking

Counlty is the best App analytics product out there and the ONLY to provide User Profile tracking. When our company went about trying to find the best App Analytics Product we tried every product available, free, cheap and expensive. We knew that we wanted to be able to track what every user does and when we found Countly there was no going back. The User Profiles function is a game changer, we can see exactly what every user is doing in our app. The Crash Analytics and Push Notifications are also great features Countly staff are amazing and their is always someone available on their Slack Team to assist. We and everyone we tell about it love Countly.

What they liked

Free Open Source Version User Profile Tracking Crash Analytics Push Notifications Easy to impliment

Francesco B.

Verified User

Information Technology and Services · 51-200 employees

Used daily for less than 2 years
May 28, 2026

It helps us to follow and onboard our customers

Our experience is positive and it really helps us to better undestand our user behaviours, calculate the ROI of our new features and improve the usability of our solution.

What they liked
  • We adopted Countly after a long software selection and we particularly appreciated it the following points: -Multiplaform: It allows to track iOS, Android and also Windows (most of competitors do not consider Windows as a "mobile" platform)
  • -Multi App support: It allows us to track dedicated app with segregated data
  • -Easy segmentation of users: the adoption of high level analisys tools is simple and fast
  • -Easy instrumentation: We spent a reasonable amount of our development time to set it up
  • -Scalable: We are growing and no bottlenecks yet
  • -Good support: Countly staff is reactive and professional
Room for improvement

It fits perfectly B2C use cases but not B2B ones and sometime browsing data or creating reports is not that easy

Murat D.

Verified User

Computer Software · 11-50 employees

Used daily for more than 2 years
May 28, 2026

Excellent detail in data and data-privacy focused

Perfect solution to get detailed customer and product data without worrying about data privacy issues thanks to their self-hosted option.

What they liked
  • The detail in Countly's data is great
  • The drill and segmentation features make it easy to get the right data without the complications
  • The feedback and user profiles features have been great to understand our customers in a lot of detail and shape the product to meet their expectations
Room for improvement

Occasionally ran into event tracking issues, but nothing that a quick response from their customer support team didn't resolve

Mertkan E.

Verified User

Banking · 1001-5000 employees

Used daily for less than 2 years
May 28, 2026

Mertkan Elpeze

Verified reviewer

What they liked
  • Thanks to Countly, we can perform reporting and analytics processes quickly
Room for improvement
  • Administration panel should be simplified a little more

Verified Professional

Information Technology and Services · 51-200 employees

Used weekly for less than 2 years
May 28, 2026

Comprehensive Analytics for our Mobile Apps

Thanks to Countly we finally have insights on how users are using our applications allowing us to improve the user experience and improve the retention.

What they liked
  • Possibility to track multiple Mobile and Web Apps, scale wit huge number of users, a lot of features useful to understand the behaviour of your users (Messaging, A-B Testing, remote config,
  • )
  • Support ist first class, they answer in no time
Room for improvement
  • Documentation could be better (e
  • g
  • use cases, tutorials), is not always easy to navigate it, but they are happy to answer to all your questions

merve ç.

Verified User

Banking · 1001-5000 employees

Used daily for more than 2 years
May 28, 2026

Happy with Countly

Verified reviewer

What they liked
  • user friendly, good customer service
Room for improvement
  • there are always some bugs in the application:)

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Countly

Countly

4.6
Pricing
Pricing available upon request
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