FigPii

Review of FigPii Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About FigPii

FigPii is a cloud-based user experience (UX) platform designed to help businesses interact with visitors, capture email addresses and analyze behavior on the website. Features include session replay, polls, customer segmentation, coupon management and analytics. The application enables marketers to determine the performance of webpages through A/B and split URL testing and create goals to measure campaign success for the targeted audience. Using the heatmaps, marketing teams can visualize visitor's clicks and scrolling patterns, helping them identify the placement of elements. Users can also record and view visitor's actions, check the start and end points and retrieve data based on selected date ranges, duration, page type and more. FigPii offers integration with various third-party applications such as Magento, Google Tag Manager, Drupal, Joomla, Wix and more. It is available on monthly subscriptions and support is provided via documentation and online measures.

FigPii Screenshots

FigPii Features

Features of FigPii
Data Visualization
For Sales Teams/Organizations
For Science
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
A/B Testing
Activity Dashboard

FigPii Integrations

Drupal logo
Drupal
Adobe Commerce logo
Adobe Commerce
BigCommerce logo
BigCommerce
PrestaShop logo
PrestaShop
Unbounce logo
Unbounce
WooCommerce logo
WooCommerce

Customer Reviews

See why people love FigPii

5 Star
80%
4 Star
20%
3 Star
0%
2 Star
0%
1 Star
0%
Rajesh C.

Rajesh C.

Verified User

Writing and Editing · 2-10 employees

Used weekly for less than 6 months
Dec 22, 2025

Optimize The Conversion Rate

My overall experience with Figpii is awesome so far. They have a strong support team and they try to solve every customer issue with sincerity and utmost care. Besides, they try to consider any important feature request. That's why Figpii is gradually improving in terms of functionality. If you want to get a great level of user experience with an increased conversion rate, Figpii could be one of the best options for you.

What they liked
  • There is no doubt that "Figpii" is the tool that will dramatically increase the conversion rate
  • When it comes to analyzing user behaviors and increasing the conversion, Figpii will give you an optimum solution
  • The Heatmap function of this tool is so much easy to use
  • On top of that, it will not provide you with unnecessary data so that you can focus on the right information
  • Besides, the simple and excellent video recording tool will make your day even shiny
  • Another noticeable thing is the customer support of Figpii
  • Whatever challenges or issues you face with Figpii, the dedicated customer support team will always be there to help you out
  • Most importantly, the pricing of this product is so generous and affordable
  • I just can't believe that I am getting this level of functionality at this price range
Room for improvement
  • There is no denying that Figpii is an awesome software to understand user behavior
  • However, there is some room for improvement as well
  • First of all, I would love to use heatmaps and videos on several AB test versions
  • The figpii team is yet to develop this feature
  • I think they can make the poll management system more intuitive
  • Another problem I face with Figpii is click maps don't work properly
  • Although the issue is not frequent, all kinds of bugs should be improved
Switched From

I agree that Hotjar is great software. But, Figpii offered me some valuable benefits that convinced me to make a switch. First of all, I got value for my money from it. The excellent support and their constant development impressed me a lot. That is why I preferred Figpii over Hotjar.

Alexandre R.

Verified User

Retail · 5001-10000 employees

Used daily for free trial
Dec 22, 2025

Feature rich well priced, high quality, good docs. Amazing support.

The best A/B platform I've used in >7years of web development and I've tried all the big ones. Shout out to Reza for the awesome customer support.

What they liked
  • The customer support on FigPii and Dev docs have been really amazing, I've tested 4 other A/B testing platforms and they are either super expensive or poor in features
  • FigPii checked all the boxes with an amazing support via email and slack
Room for improvement

I had some temporary invitation issue when onboarding but the FigPii team really showed up and helped unblocking our team trial

Switched From

FigPii has mature feature rich docs for an affordable price.

Finn G.

Verified User

Marketing and Advertising · 2-10 employees

Used weekly for less than 12 months
Dec 22, 2025

Solid Alternative to Google Optimize

Verified reviewer

What they liked

FigPii was fairly straightforward to setup, had a fast load time for showing test variants and displayed test results in a clean, easy to digest format

Room for improvement
  • FigPii lacked any way of adding a hypothesis to go along with particular tests, or to record notes/findings after conducting an experiment
  • Some way to create a roadmap and record experiment ideas & findings would go a long way
  • Some technical glitches occurred preventing tests from running - the support was helpful to try find a resolution

Mohammad Shamim Hasan M.

Verified User

Research · 51-200 employees

Used weekly for more than 2 years
Dec 22, 2025

Easy to use, gives insightful information about the users’ journey on our website.

The price of this product is especially generous and reasonable. I just find it hard to believe I'm getting this level of functionality at this cheap.

What they liked
  • The tool that will significantly raise the conversion rate is without a doubt Figpii
  • Figpii will provide me with the best option for evaluating user behavior and boosting conversion
  • This tool's Heatmap feature is extremely user-friendly
  • Additionally, it won't give me any information that is not necessary so I can concentrate on the important data
  • The straightforward and superior video capturing feature will also brighten my day
  • The customer service offered by Figpii is something else to note
  • The committed customer support team will always be there to assist me, no matter what difficulties or problems I may encounter with Figpii
Room for improvement
  • First and foremost, I would like using heatmaps and movies on various AB test versions
  • This functionality is still being developed by the figpii team
  • I believe they can improve the poll management system's usability
  • Click maps don't function properly, which is another issue I have with Figpii
  • Even if it doesn't happen often, bugs of all kinds need to be improved
Switched From

Figpii gave me some worthwhile advantages, which persuaded me to switch. I firstly received value for my money. I was quite impressed by their ongoing improvement and outstanding support. Because of this, I preferred Figpii to Mouseflow.

Wynne P.

Verified User

Online Media · 2-10 employees

Used daily for less than 6 months
Dec 22, 2025

Complete conversion rate optimization toolset

I'm extremely happy with the tool. So much so I'm recommending all my marketing friends to start using it.

What they liked
  • I love figpii
  • It has VERY slick AB testing functionality, which in my opinion is better than Unbounce in this regard and on-part with Convertize
  • Embed the Figpii pixel using HTML or Google Tag Manager
  • Choose a URL you want to split test
  • QUICKLY Create variants using the onscreen WYSIWYG editor
  • Choose an objection (option, purchase, page visit, button click, etc)
  • Then hit the "go" button
  • Simple
  • Powerful
  • Get's the job done with no fuss
  • It has similar qualitative CRO functionality to Mouseflow, CrazyEgg, or Hotjar, with heatmaps, session recording, and polls
  • Comes with GDPR and CCPA compliance, which is essential these days when marketing in USA or Europe
Room for improvement
  • To be honest, I don't think I've found a negative yet
Switched From

Convertize is one of the best AB testing tools available for a reasonable cost. But FigPii is much lower cost, also has a generous free tier, and has far more functionality.

Why they chose it

"I've tried several times to implement Google Optimize over the years. It takes WAYYYYY too much work and fuss trying to get everything working. I wanted to get my time spent on actual conversion rate optimization, and not pulling my hair up with setting up technology. FigPii combines the power of Unbounce, Convertize, and Hotjar / Mouseflow into one high-quality, low-cost product. Plus, they've kept their tool focused on CRO and not tried to make it into a user-experience customization tool as well - a mistake I see other CRO tools making (but are shooting themselves in the foot because their feature set will become much too large to maintain and improve over time.) FigPii has a winning product here. It's just a matter of time until people realize just what a cool tool they really have."

Atour T.

Verified User

Research · 51-200 employees

Used daily for less than 2 years
May 28, 2026

It satisfied me to track the visitors' activities.

The high conversion rate and low bouncing rate convinced me to use Figpii.

What they liked
  • As analyst, I need to observe our visitor data
  • That’s why I need to monitor user’s activity and Figpii helps me a lot to track visitors
  • The heatmap, AB testing, and videos help me see what works and what doesn't on that page and thus I am capable of for suggesting our teammates regarding our website content
  • It helps to increase Conversion rate
  • Since it is easy to use, I can manage the session recording successfully
Room for improvement
  • Trial period may be extended
  • It price plan may be revised which will be excellent for small organization
  • It is difficult for me to delete Heatmap video
Switched From

Its user interface is excellent to use, that’s why I switched.

Md. Tanvir Bin N.

Verified User

Education Management · 501-1000 employees

Used daily for less than 6 months
May 28, 2026

It boosts the conversion rate and is easy to use and deploy.

Excellent client assistance than other competitors.

What they liked
  • Its heatmaps and video recording feature help me a lot to serve my purpose
  • It is very easy to use
  • more attractive price than others
Room for improvement
  • Bug problems should be taken care of to improve its functionality
Switched From

reasonably priced, in my opinion, so far.

Why they chose it

"It seems appropriate to me to greatly raise my conversion rate."

Mowshori K.

Verified User

Education Management · 51-200 employees

Used weekly for more than 2 years
May 28, 2026

It is helpful for tracking qualitative research based training participants with its features.

We track our users like never before. FigPii is a great tool to get necessary insights about training participants use and journey. We can track our participants' journey and improve it using heatmaps and session recording.

What they liked

Easy to use, gives insightful information about the users’ journey on our website for research based training, workshop, seminar etc

Room for improvement
  • I’ve faced some technical issues that the support helped me with
Switched From

pricing makes sense other than other platforms.

Why they chose it

"awesome customer support team"

Faisal Faruque R.

Faisal Faruque R.

Verified User

Information Technology and Services · Self-Employed

Used daily for less than 6 months
May 28, 2026

FigPii Made Me Provide The Best User Experience To My Customers!

Since I am a content marketer and monetize my blogs with affiliate links, I have to read the mind of the users. I mean I must know what the users are looking for and whether I can deliver that to them or not. This is where FigPii is helping me with its analytics. I was a bit skeptical about the capability of this product. They are a relatively new company. But I was totally impressed just after my first week of using FigPii. This is an all in one package for knowing the user behaviors and interactions. The heatmap, AB testing, and videos give me an overview of the strength and weaknesses of that particular page. I can easily fix them by those data and increase the conversion rate. My revenues are gradually improving and all the credit goes to this awesome tool.

What they liked
  • The first thing I like about FigPii is their features
  • I get all the necessary features that are needed for an online business to understand the users better
  • Therefore, I don't have to pay for individual subscriptions of different tools
  • The heatmap and session recording are the most used feature in my case
  • The tool is also very fast and fluid
  • I am not a developer or tech geel
  • But I didn't have to go through tough learning curve to use this
  • I appreciate the developers for such kind of user experience
Room for improvement
  • FigPii has all the necessary features
  • It has got a powerful split tester too
  • I have to change designs and add features to my client's website and use A/B testing a lot for this purpose
  • But the controls are somewhat limited and sometimes it's glitchy
  • If the developers could add some more parameters and granular control in the A/B testing feature especially for the affiliate marketers, it would be awesome
Switched From

Hotjar is a popular tool with great features. But FigPii has the best user interface that is easy to use. Besides, considering the price to feature ratio I found FigPii is better for me. They are also bringing forms feature very soon and I am eagerly waiting for that update. It is going to be a full-fledged marketing tool very soon.

Why they chose it

"I considered Microsoft Clarity which is free to use. But it is still in its premature stage. Besides, it doesn't have all the features as of now. This is why I didn't want to take the risk and chose FigPii and I am quite satisfied."

Mohammed S.

Mohammed S.

Verified User

Graphic Design · 2-10 employees

Used weekly for less than 6 months
May 28, 2026

The best tool for increasing Conversion Rate

I love this tool because I get all of the features to optimize conversion rates in one place. I can do A/B testing, create Polls, can see the activity of my visitors through recording and heatmaps. By analyzing the data of these tools, I can create a super high converting landing page. I get two main benefits from FigPii. One is a high conversion rate and the other one is a low bouncing rate. These two things ensure the maximum profit for me. In one word it is an awesome tool for marketers.

What they liked
  • As a marketer, I have to work for increasing the conversion rate always
  • A/B testing is one of the best ways to increase the conversion rate
  • I have used their ab A/B testing tool and found the best option for the highest conversion
  • Another thing I love is the polls option
  • It helps me to understand whether visitors are satisfied with my content or not
  • And the result of this option helped me to add extra value to my readers
  • As a result, visitors are spending more time on my website which helps me to beat my competitors
  • As an Amazon Affiliate Marketer, I have to keep an eye on the bouncing rate as it is a ranking factor of google
  • Using their Heatmaps tool I have found the cause of bouncing for a specific page and added extra content to keep them on my website
  • It is super helpful for me
Room for improvement
  • If I say honestly, there is nothing I dislike except the trial period
  • As there are multiple functions and require time to get the correct data, I think they should extend it to 21 days or more
Switched From

Because There is no A/B testing feature in Hotjar and the price is high compared to FigPii

Why they chose it

"The main reason to switch from Hotjar is A/B testing. They have no A/B testing feature. Third-party integration is required if I want to do A/B using Hotjar. And the other reason is their pricing. Their free plan is not enough for all of my websites. As a result, I have to go to a premium plan which is costly for me."

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FigPii

FigPii

4.8
Pricing
Starting at $49.99 per month

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