Membrain

Review of Membrain Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Membrain

Membrain by Upstream is a cloud-based sales automation platform with CRM functionality. The solution provides pipeline management, prospecting, lead scoring, sales analytics and content management functionality. Membrain users can define buyer-aligned sales processes via drag and drop functionality and activate situational playbooks. The visual pipeline is meant to help sales teams visualize sales progress, monitor pipeline hygiene and track deal status in real-time, while the prospecting dashboard highlights prospect details, activities and communication. With Membrain’s lead scoring functionality, users can pre-define scoring criteria, define unique qualifiers by campaign, assign qualified prospects to sales reps and auto-populate prospects from other marketing automation platforms. Sales analytics functionality includes tools for measuring sales performance, strengths and improvement areas, objective and activity achievements, pipeline activity and key performance indicators (KPIs). Users can also share training materials and sales collateral, and see when customers engage with their content. With the CRM functionality, users can store contacts, activities, d...

Membrain Screenshots

Membrain Features

Features of Membrain
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management

Membrain Integrations

Oneflow logo
Oneflow
Docusign logo
Docusign
Mailchimp logo
Mailchimp
HubSpot CRM logo
HubSpot CRM
Constant Contact logo
Constant Contact
ActiveCampaign logo
ActiveCampaign

Customer Reviews

See why people love Membrain

5 Star
75%
4 Star
25%
3 Star
0%
2 Star
0%
1 Star
0%

Verified Professional

Internet · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

This is a powerful, yet intuitive sales tracking and reporting tool

Internet

What they liked

- Reporting abilities are very powerful and customizable, ensuring access to the most relevant and meaningful metrics - The board provides a quick visual way to access and understand the overall health of a given pipeline - Beautiful UI

Room for improvement
  • - The reporting metrics have proven slightly cumbersome to set up
  • Enhancing UX on this front would be ideal
  • - Cleaning data from a previously imported CRM can be a bit tricky

Andreas L.

Verified User

Professional Training & Coaching · 11-50 employees

Used daily for less than 2 years
Dec 22, 2025

The perfect Sales Enablement Tool for B2B solution selling

- Easy to buy, easy to use, easy to optimize, adapt and extend - it is FUN - Better alignment of marketing and sales teams in lead & deman generation - Realization of our own sales enablement focus: giving the sales team a tool at hand that really supports them in all acticities and not just creating another burden for them like with other traditional CRMs, defining and optimizing standardized dynamic sales processes, transparency of all customer facing activities across the sales & marketing team, more and more reliable pipline, easy to use and top sales analytics, insights on coaching needs - Membrain also supports the extension of our own Sales Enablement services offering with new "embedded" services based on the Membrain software and options to support our customers who are using this tool in various sales performance areas

What they liked

Sales Enablement Focus (process combined with content) The high adaptability & flexibility - Easy to adjust to the actual required activity streams of the sales executives CRM & LMS in one piece

Room for improvement

Nothing really - sometimes - like everywhere - you experience a few issues with bugs especially related to the integration with other software solutions BUT support is fast and effective

Switched From

The integration of content (collateral and enablement content) and the flexibility to design standardized dynamic sales processes in combination with excellent analytical tools is key for us in selling complex solutions within a B2B environment. Membrain was the best choice for us in enabling best sales performance.

Why they chose it

"The flexibility, the ideal fit to our B2B complex solution selling environment and the combination of process and content management in one tool"

Oliver Lopez

Verified User
Used unspecified for unspecified
Dec 22, 2025

A dynamic salestool

Membrain is a salestool helping you to focus on what is important. Intuitive enough to manage any kind of sales process, although the focus is on complex B2B. Automated reminders and "milestone management" helps you to stay on top of your sales opportunities in an easy way.

Mattias A.

Verified User

Medical Devices · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

great software

Verified reviewer

What they liked

The overwiev and ease to manage prospect lists, create sales projects and track your pipeline

Room for improvement
  • importing of customers lists could have been a nit smoother

Walter Allvin

Verified User
Used unspecified for unspecified
Dec 22, 2025

Use it. You will not be dissapointed!

I have used Membrain on a daily basis for almost 2 years, and I can truly recommend it as one of the best support system for sales that I have ever used. My daily work require a system that can combine detailed information and critical key information with a dynamic sales process. Membrain truly deliver support to my work with an excellent, professionally designed and easy-to-use interface - and manage to create simplicity out of a complex flow of information. The Membrain team is paying extreme attention to the need of the user, and is almost always one step ahead of everyone else. When ever I discover a detail I would enjoy to have - be sure that the Membrain team are already working on it, and deliver it quickly! I have worked with several sales system, and too often they distract and consume time and/or are difficult to use. Membrain deliver seamless intergration of all critical and useful data, calendars and processess, in the easiest and finest design I have ever seen. I can truly recommend any CEO and sales manager or staff to take a serious look of what Membrain has to offer. And to use it. You will not be disspointed!

Dave K.

Verified User

Management Consulting

Used unspecified for more than 2 years
May 28, 2026

Best Sales-Specific Opportunity/Pipeline Focused CRM on the Planet

Management Consulting

What they liked
  • Membrain is the one CRM that salespeople will use without being prodded
  • The interface is incredibly simply and easy to use
Room for improvement
  • There is no down side to Membrain
  • It is best in class

Fredrik Jonsson

Verified User
Used unspecified for unspecified
May 28, 2026

Great easy to use CRM system

Very easy to shape and customize your sales process with local admin rights and minimal training. Nice look and feel; surprisingly easy to get the information you want with just a few clicks. Extra plus for the integrated checklist feature and sales coaching / performance views.

YH

Verified User
Used unspecified for unspecified
May 28, 2026

Very intuitive

I'm probably considered a "power user" in my organization and have used two other CRM systems previously (Oracle CRM On Demand, and Vtiger). I would say this is easily the most intuitive tool, simple to use and easy to collaborate with.

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Membrain

Membrain

4.8
Pricing
Starting at $65.00 per month
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