Ombud

Review of Ombud Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Ombud

Built on a foundation of expertise in sales engineering & response management, Ombud serves enterprise-level RevOps teams. Our platform combines content collaboration, project management, & machine learning to streamline the creation of client-facing Sales & Business Development documentation. We move beyond basic automation & knowledge management, offering context-aware intelligent support. This enables RevOps teams to significantly elevate efficiency, cut costs, & surpass growth goals.

Ombud Screenshots

Ombud Features

Features of Ombud
Access Controls/Permissions
Audio File Management
Content Library
Customizable Templates
Image Editing
Search/Filter
SEO Management
Text Editing
Version Control
Video Support

Customer Reviews

See why people love Ombud

5 Star
90%
4 Star
10%
3 Star
0%
2 Star
0%
1 Star
0%
Grace S.

Grace S.

Verified User

Computer Software · 1001-5000 employees

Used daily for more than 2 years
Dec 22, 2025

Solid product with high-touch service

We originally chose Ombud because of its solid functionality, modern UI, and excellent customer service. Some other solutions caught up with Ombud and even surpassed some of their functionality during our original contract term, but we decided to renew with Ombud because no one we evaluated offered the same level of service that we need to be successful. We especially appreciate document importing service for users who don't use the product enough to learn how to perform the task themselves, and the admins love getting guidance from our customer success manager to launch the product with new teams and for new use cases. Ombud is also great about sharing roadmap updates and taking customer feedback about new features we'd like to see in the software.

What they liked
  • Our users find the software easy to navigate, and the content management features are excellent
  • We can't imagine developing proposals without it now
Room for improvement

The system-wide reporting dashboards leave a lot to be desired, but the library does offer some decent querying functionality

Switched From

We never had a successful Qvidian implementation, and the product features were outdated and not user-friendly.

Why they chose it

"Ombud's features and customer service far outstripped the other vendors we considered at the time."

Buster H.

Buster H.

Verified User

Telecommunications · 1001-5000 employees

Used weekly for less than 2 years
Dec 22, 2025

Product has streamlined our processes, but best part of Ombud is the support staff.

Excellent experience. Ombud staff is like an extension of my own. Application has more than met my needs and the bonus has be the support provided. We were new to using this type of tool having done RFPs and security questionnaires manually before adopting Ombud. Their staff walked us right through implementation and continue to provide excellent engagement day-to-day.

What they liked
  • Workflow and the ability to spread assignments and work load
  • Reuse of existing content with the ability to easily nominate and approve new content
  • Licensing model fit our business that requires multiple subject matter experts across a broad product portfolio
Room for improvement
  • Ability to report on how much time in each stage in a summary report
  • My understanding this is road mapped
Why they chose it

"Licensing model was flexible and fit better. Biggest difference I felt was the level of engagement during my elongated sales cycle. I spent over a year+ investigating and then justifying the business case internally. From the CEO down I felt they had 100% focus on customer experience. This has proven out even after we purchased and deployed."

Chad M.

Verified User

Health, Wellness and Fitness · 10000+ employees

Used daily for more than 2 years
Dec 22, 2025

Ombud easy to use

Much easier to to my job with Ombud as opposed to other proposals software.

What they liked
  • Ombud is easy to use and pretty intuitive
Room for improvement

Importing/Exporting data, graphics needs to be upgraded, become more flexible to accomodate apples to apples transitions

Steven B.

Verified User

Transportation/ Trucking/ Railroad · 5001-10000 employees

Used daily for more than 2 years
Dec 22, 2025

Great solution and partner

The overall experience, using the software in addition to the responsive and knowledgeable support, is excellent.

What they liked
  • The simplicity combined with the range of features, particularly collaboration
Room for improvement
  • I have no dislikes specific to the software
Switched From

Ombud had a superior platform and technology roadmap.

Why they chose it

"Ombud delivered all the features we hoped to gain, and we felt the Ombud team was the best cultural fit to our organization."

Bill S.

Verified User

Computer Software · 5001-10000 employees

Used daily for more than 2 years
Dec 22, 2025

Product Review from a Daily User

Overall I am very pleased with the product, and would not ever want to return to the old-fashioned manual methods of populating RFPs and managing versioning. Even my comments in the field directly above are relatively minor in comparison with the work of managing RFPs without a tool like this.

What they liked
  • The ability to support parallel resource collaboration while maintaining versioning is critical and has been (for me) the #1 feature
  • Assignment feature and messaging directly from a question are very helpful
  • Filtering questions by various criteria for ease of responding, review, and other criteria
Room for improvement
  • Working in filter mode can be difficult occasionally
  • For example, if I'm working on Unanswered questions, and want/need to stop for some reason, Saving the question removes it from the filtered space immediately
  • Clearing the filter does not always bring me directly back to the question
  • Long RFPs can be difficult, as the screen can only show so much
  • I tend to scroll a lot
  • Not major issues, but inconvenient at times depending on SLAs
  • Also would like to see a way to eliminate older RFPs from the search algorithm
  • I understand the design premise to be that utilizing updated master content on a consistent basis will push older responses down in the response returns, but this does not work well in real life
  • Maintaining master content and currency is difficult in our particular environment, but I'm sure this is not a rare problem across your customer base
  • And people tend not to read closely every response option that is returned, especially when they are similar at a glance
  • That's just the way it is, and again I assume it is not unheard of across customers and industries
Switched From

Too proprietary, not a timesaver, just added a different set of administrative issues, not robust. An early attempt to improve on what amounted to a simple search database that was somewhat in vogue for many years (Pragmatech).

Verified Professional

Computer Software · 51-200 employees

Used daily for more than 2 years
May 28, 2026

Once you use Ombud, you'll never go back to the old way of responding to RFPs

We are not just using Ombud for RFP responses but also for security due diligence documents, informal customer questions, analyst surveys, and more. Because the content can be reused for all of those use cases, it's much easier to collaborate and keep content up to date since it's our centralized source of truth.

What they liked
  • The ability to centralize our content for reuse and streamline collaboration has been a gamechanger
  • Between the time saving, improved responses, and higher win rates, RFP responses are no longer met with cringes internally
Room for improvement
  • The chat/comment functionality could be more robust
  • It's not intuitive which is disappointing in a platform that is so easy to use
  • My team has found appropriate workarounds but just something to note for teams that are less familiar with the platform

Daniel C.

Verified User

Computer Software · 10000+ employees

Used daily for more than 2 years
May 28, 2026

Simple to use, minimal ramp and very high value-add

Ombud could write the book on customer success. The support and transparency is the best if ever experienced, and by some measure. Nearly 3 years in to the contract and the quality hasn't slipped once.

What they liked
  • It is simple, effective and very good at what it does
  • Time taken to respond to RFP's has been reduced by over 50% for every stakeholder, and there is a soft saving in our ability to surface approved content so our messaging is always up to date
  • The crowd-sourcing aspect of content management is excellent
  • We're looking forward to generating pro-active tailored proposals to take advantage of the different ways of working that Ombud gives up
Room for improvement
  • For our needs, there's nothing that inhibits our productivity so there are no omissions that would be worth calling out here
  • For example, there are 4 user profiles - some might feel this is limiting but I this simplicity helps me to clearly understand the scope of each profile and design our access policy quickly then move on to things that really matter
  • Other needs / wants have been surfaced because Ombud allows us to operate in new ways, so new thinking creates new feature requests
  • But Ombud is great at what it does

Christina C.

Verified User

Computer Software · 1001-5000 employees

Used daily for more than 2 years
May 28, 2026

The Best Proposal Software Available

Verified reviewer

What they liked
  • Choosing and staying with Ombud is a no-brainer
  • My first favorite thing is how much time it saves the sales and pre-sales team when we are responding to proposals
  • The AI helps us find the best answers to the questions, saving us about 40% of proposal response time, while also making sure our answers are updated, accurate, and persuasive
  • My second favorite thing is that the interface is also intuitive and modern, especially compared to their competitors
  • And what really makes Ombud an even greater winner for me is their customer support team
  • They are the absolute most helpful support team I have ever worked with
  • They are timely in their response, and they won't hesitate to jump on a call with me to walk me through an issue (usually a user error issue, not an Ombud issue
  • )
  • They also provide me with a wealth of ideas on how to use Ombud in new and innovative ways
Room for improvement
  • My only con is that they don't have a global team, yet
  • This doesn't hurt their customer support, but it means they aren't as well known in Europe as some of the other, less innovative proposal software vendors

Loraine L.

Verified User

Computer & Network Security · 1001-5000 employees

Used daily for more than 2 years
May 28, 2026

Game changer for content collaboration, reuse, and upkeep

We are saving huge amounts of time with Ombud’s content reuse capabilities. Our content is also more organized and searchable than ever before thanks to tagging. Finally, friction during collaboration with other departments/SMEs is reduced significantly thanks to the Tasks feature at the Question level.

What they liked
  • The Show Suggestions feature and subsequent search bar that appears feels like magic compared to the way we used to respond to RFPs
  • If you build your Reference content with good key words and give the machine learning a little bit of time, the questions practically answer themselves
  • Beyond that, the Search bar and Filter tools are helpful for users who are not as familiar with Reference content, as well as for questions that are more specific and warrant a search of past RFPs
  • One co-worker described it as an internal Google, which I have to agree with
Room for improvement
  • There are occasionally minor bugs that appear when working with the interface (behaviors that you don't expect to happen when you perform an action), but it seems like Ombud is aware of this and making improvements with each new release
  • Their Support team is also incredibly responsive
Andrea K.

Andrea K.

Verified User

Health, Wellness and Fitness · 1001-5000 employees

Used daily for less than 2 years
May 28, 2026

Efficiency and visibility

Overall the Ombud team has been supportive and accommodating during implementation and now on an ongoing basis. My team uses the tool to a high degree and we appreciate the support and the flexibility of the system.

What they liked
  • My team works on a high volume of complex RFPs
  • The most appealing, and most widely complimented, feature of Ombud is the collaboration it provides during proposal development as well as proposal library curation
  • The system allows multiple users to work simultaneously to develop strategic proposal responses as well as provides visibility and auditability of responses
  • The tool works well with various RFP formats as well
Room for improvement

There are some areas of improvement relative to searchability and reporting, although nothing that hinders our ability to complete proposals efficiently and timely

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Ombud

Ombud

4.9
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