OptCulture

Review of OptCulture Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About OptCulture

Build your own loyalty program, engage customers, increase customer retention, and drive repeat purchases with OptCulture! At OptCulture we integrate directly to your point of sale system, e-commerce platform, and even physical forms. Leverage your data to create customer specific Email, SMS, and Whats App campaigns, or use your own branded App to send push notifications. Electronic Receipts custom designed and branded for your business, track able referral programs, and built in discount and promotional tools combined with all the relevant reporting make OptCulture an easy choice for Retailers to increase sales and grow their business!

OptCulture Screenshots

OptCulture screenshot OptCulture screenshot OptCulture screenshot OptCulture screenshot OptCulture screenshot OptCulture screenshot

OptCulture Features

Features of OptCulture
Batch Communications
Chat/Messaging
Customer Database
Interaction Tracking
Multi-Channel Communication
2-Way Messaging
Activity Tracking
Automated Responses
Campaign Management
Campaign Planning

OptCulture Integrations

Ginesys One logo
Ginesys One
Heartland Retail logo
Heartland Retail
Retail Pro logo
Retail Pro

Customer Reviews

See why people love OptCulture

4.7 / 5
Write a Review
5 Star
67%
4 Star
33%
3 Star
0%
2 Star
0%
1 Star
0%

Charles C.

Verified User

Retail · 501-1000 employees

Used daily for less than 2 years
Dec 22, 2025

OC is a great program to use in your business

Been easy to use and customer service will help if needed.

What they liked
  • Great customer service and easy to use
  • Customers get excited about the rewards
Room for improvement
  • I'm happy, really no cons You can do stuff like double point days
  • You can set it up to your business needs
Switched From

This had a rewards program attached to it. Where we didn't use this feature from Constant Contact

Joseph F.

Verified User

Tobacco · 11-50 employees

Used daily for less than 12 months
Dec 22, 2025

Couldn't do without it now

Optculture has become the most important part of our marketing strategy. It has given us a lot of abilities that we did not have before. I do not think we could do without. There have been some issues with the tech side, but they do not outweigh the importance of it to us.

What they liked
  • The program works very well, It is our most effective marketing strategy
  • Being able to segment and target customers by many qualities is amazing
  • Plus, the reporting has been very useful to determine the effectiveness of campaigns
  • Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues
Room for improvement
  • Sometimes understanding the logic of creating segments and campaigns is tricky, and there is no way to easily test these segments ahead of time
  • We had few times that we gave out very good deals to a larger group than was intended
  • Also, we have had attributes for segments that did not work correctly and had to be fixed by IT

Matt G.

Verified User

Retail · 2-10 employees

Used daily for less than 2 years
Dec 22, 2025

Optculture review

Verified reviewer

What they liked
  • Ease of use and support
  • Email promotions great value
Room for improvement
  • Has a few problems accessing customer loyalty during sales and updating points

Write a Review

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(0/5 Stars)

Decision Context

OptCulture

OptCulture

4.7
Pricing
Starting at $40.00 per month

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