Selligent by Marigold

Review of Selligent by Marigold Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Selligent by Marigold

Marigold Engage is a cloud-based marketing automation solution designed to help businesses create and manage marketing campaigns via email, text message, social networks, websites and through customer care channels. The solution serves businesses of all sizes across the retail, entertainment, media, hospitality and financial sectors. Key capabilities include contextual personalization, behavioral targeting, campaign management tools and response analysis. The multi-channel consumer profile feature allows marketers to capture customer details from different platforms and build centralized client profiles for targeted marketing campaigns. Marigold Engage's email marketing tool is equipped with content authoring, batch processing, a survey builder and deliverability monitoring tools. Marketers can also send promotional messages via SMS and in-app push notifications. The social campaigning feature allows marketers to promote campaigns and engage with customers through social media platforms like Facebook, Twitter and Pinterest. Support is offered via email and over the phone. Pricing is per year.

Selligent by Marigold Screenshots

Selligent by Marigold Features

Features of Selligent by Marigold
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management

Customer Reviews

See why people love Selligent by Marigold

5 Star
70%
4 Star
20%
3 Star
10%
2 Star
0%
1 Star
0%

Verified Professional

Marketing and Advertising · 51-200 employees

Used daily for less than 12 months
Dec 22, 2025

Great Software

Marketing and Advertising

What they liked

The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried

Room for improvement

To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good

Othuke A.

Verified User

Security and Investigations · 11-50 employees

Used daily for less than 2 years
Dec 22, 2025

Efficient Solution for Email Support

Verified reviewer

What they liked
  • The program makes email communication and marketing efficient and manageable
Room for improvement

The speed the software has in making marketing is solid and has no wrong functionality

Jonny D.

Jonny D.

Verified User

Financial Services · 51-200 employees

Used other for more than 2 years
Dec 22, 2025

Data modelling is amazing

Smart!

What they liked
  • We selected selligent because we wanted to use our own data
  • Selligent has the best data management and construction in the market
  • It has enabled us to do truely unique and advanced things
Room for improvement
  • It’s a desktop windows only application
  • It’s miles behind where it needs to be on web and in browser
  • Could be great but let down by slow development
  • They understand data and the future but need to catch up and fast
Switched From

Enterprise advanced features

Why they chose it

"Data structure"

Anja S.

Verified User
Used daily for more than 2 years
Dec 22, 2025

It is a very powerful tool with numerous features

Used daily for more than 2 years

What they liked
  • It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent)
  • Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards
  • - A/B tests can easily be set up
  • - Setting up and targeting user segments is also quite straight forward
  • - We set up & now use the SMS interface which also works without any issues
  • - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success
Room for improvement
  • We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance
  • We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness
Matt R.

Matt R.

Verified User
Used daily for more than 2 years
Dec 22, 2025

Efficient, Scalable Email Delivery Solution

Verified reviewer

What they liked
  • Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails
  • Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies
Room for improvement

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution

Nicola A.

Verified User

Hospitality

Used daily for more than 2 years
May 28, 2026

One-Stop-Shop for CRM Campaign/Program Management

Hospitality

What they liked
  • Complete campaign and CRM data management with limited need to involve IT
  • Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface
  • Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases
  • Efficiency in campaign execution with templates and multiplicative work flows
  • Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts
  • Open Time Personalization with LiveContent allows for very cool functionality within email templates
Room for improvement

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding

Jan B.

Verified User
Used daily for more than 2 years
May 28, 2026

Flexible data model + open API can handle even the craziest campaign scenarios

Used daily for more than 2 years

What they liked
  • - intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D
  • testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure
Room for improvement
  • - not that friendly for MAC users
  • Requires a tiny exec component installed on PC to run Campaign environment
  • - very detailed privilege tree, requires some time to master

Nick W.

Verified User

Marketing and Advertising · 5001-10000 employees

Used daily for less than 2 years
May 28, 2026

Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.

We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.

What they liked

What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support

Room for improvement

Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released

Laura F.

Verified User
Used daily for more than 2 years
May 28, 2026

Excellent Product and Relationship Management

Used daily for more than 2 years

What they liked
  • It seems that nearly anything we dream up, this software can accomplish
  • Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat
Room for improvement
  • Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag
  • When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly

Verified Professional

Computer Software

Used weekly for less than 12 months
May 28, 2026

Automation is magical

Computer Software

What they liked
  • Really helped me streamline my automated marketing emails that I sent to clients
  • It's streamlined so much
Room for improvement
  • Not as easy to setup as I would have liked
  • A bit clunky to be honest
  • Their support team is A+ though

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Decision Context

Selligent by Marigold

Selligent by Marigold

4.6
Pricing
Starting at €0.01 per year
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