Shopware

Review of Shopware Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Shopware

Shopware is an eCommerce software that helps businesses manage products and multiple sales channels. The platform enables managers to set up custom rules and execute brand strategies to deliver customer experiences. Administrators can create and update product catalogs on a unified interface. Additionally, Shopware allows teams to sync and automatically transfer data to various marketplaces including Amazon and eBay. Shopware offers an application programming interface (API), which lets businesses integrate the system with several third-party applications such as Mollie, Amazon Pay, Pickware, Actindo and more.

Shopware Screenshots

Shopware Features

Features of Shopware
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management

Customer Reviews

See why people love Shopware

5 Star
40%
4 Star
50%
3 Star
10%
2 Star
0%
1 Star
0%
Juan B.

Juan B.

Verified User

Computer Software · 2-10 employees

Used weekly for free trial
Dec 22, 2025

I have maximized the success of my online store

My overall experience with this eCommerce platform has been quite enriching and transformative for my online business. From the beginning, what stood out most was their focus on creating engaging and emotionally resonant shopping environments. This ability to deeply personalize my online store has allowed me to create a unique user experience, adapted not only to my brand, but also to the expectations and preferences of my customers.

What they liked
  • What I liked most about this platform is its focus on creating shopping environments that really connect with the customer's emotions
  • The customization capacity is exceptional, allowing me to adapt the store to the specific needs of my business and the expectations of my customers
  • Furthermore, being open source, it offers me great flexibility to develop additional functionalities
Room for improvement
  • Although the platform itself is robust, configuring and optimizing all of its features to perfectly fit the specific needs of my business has been a longer and more complex process than expected
  • This can be a challenge, particularly for smaller businesses or those who are just starting out with eCommerce and don't have as much technical support on hand

Adem C.

Verified User

Building Materials · Self-Employed

Used daily for more than 2 years
Dec 22, 2025

Easy startup and running. Hard to update.

I've used it many years and still running my online shop with it. It's also pre configured. You just need to bring in your products and setup payment methods, and you're ready to go.

What they liked
  • The initial setup is very straight forward
  • Another point to cover is, there is a good tool set to import from other shops
  • Also the flows are great and automate much of the steps
Room for improvement
  • Sometimes its hard to find out, which text fragment is for what part of the overall site
  • And the templating feature is really hard to understand
  • But the worst thing is, you can brick your shop while updating
  • So be careful and backup everything before running the update
Why they chose it

"It's really too much points to setup before up and running."

Verified Professional

Wholesale · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Good SEO, high readiness, but BUGy - It's getting better, but sometimes not

A long way to go, but quite flexible despite it's initial readiness and user friendliness. High investment required with many adjustments and add-ons necessary in order to get to a solid and working e-commerce shop. Unfortunately, we are now stuck at Version 6.6.x due to update incompatibilities with our add-ons and shopware6 own rules.

What they liked
  • Initial appearance and initial finalization rate of a webshop
  • It is quite easy to create simple websites and handle orders
  • Many professional plugins from PayPal over DHL to smaller design add-ons
  • It seems to have a good SEO ranking
  • Foundation for a highly professional e-commerce shop when having a big budget is possible
Room for improvement
  • Multitude of Bugs and incompatibility with updates
  • Change of business model for perpetually bought licenses so that you need to switch to rental model after two years
  • Plugins wont work with future versions of Shopware
  • As there were and still are so many Bugs, an update is a must do
Why they chose it

"Running setup of Shopware5 with investor."

Fred G.

Verified User

Automotive · 2-10 employees

Used daily for less than 12 months
Dec 22, 2025

Shop management software built for speeds

ShopWare has been a great company to work with. The software is constantly improving.

What they liked
  • ShopWare is super fast and easy to use
  • Switching to ShopWare is one of the best decisions that I've made in business
Room for improvement
  • The data transfer from my old SMS (Mitchell) was a mess
  • I wouldn't have transferred data if I knew what it would cause so many problems
Switched From

Mitchell lost some functionality and was getting harder to use since parts are getting harder to find.

Why they chose it

"The customer service and integration with AutoVitals were the main factors in my choice."

Renick B.

Verified User

Information Technology and Services · 2-10 employees

Used weekly for more than 2 years
Dec 22, 2025

Good foundation for e-commerce business

Good tech approaches for providing a platform for e-commerce.

What they liked
  • Modern, clean user interface for clients
  • Modern stack especially with Twig templating
  • Has lots of features for European market
Room for improvement
  • Has lots of bugs and premium features are really expensive
  • Lots of mid-size companies struggle to afford this solution
  • For smaller projects it is too expensive
  • They focusing much on enterprise
  • But lots of customers have midsize projects
Switched From

Shopware was more easy to use for the clients, and was ready for European market.

Why they chose it

"Shopware has a strong api driven approach. This fits good to extend Shopware without having to maintain much plugins. We push data from various sources, with ease…"

Sadie H.

Verified User

Cosmetics · 2-10 employees

Used weekly for less than 12 months
May 28, 2026

Easy to learn and reliable

Overall my experience is good, it is a flexible and reliable platform.

What they liked
  • I really enjoyed how reliable Shopware is and I can see it growing in the future
Room for improvement
  • I did have some difficulty trying to get ahold of customer service

Erica R.

Verified User

Consumer Goods · 2-10 employees

Used daily for free trial
May 28, 2026

Shpware it is good

Ideal for small and medium-sized companies, it offers exclusive features, such as personalization based on customer experience and integrated marketing tools, allowing efficient management and customer attraction.

What they liked
  • The platform serves those looking for a flexible and scalable solution
Room for improvement
  • The application has nothing to dislike as it meets expectations well
Michel W.

Michel W.

Verified User

Information Technology and Services · 11-50 employees

Used daily for more than 2 years
May 28, 2026

Scalable, easy to use, API first E-commerce platform

Verified reviewer

What they liked

A CMS that helps the merchant really create shopping experiences that would be hard to create with other ecommerce platforms

Room for improvement
  • Lacking functionalities are built every day
  • So current cons will be gone soon
Why they chose it

"Total cost of ownership ease of use for merchant"

Matt P.

Matt P.

Verified User

Automotive · 2-10 employees

Used daily for more than 2 years
May 28, 2026

End all Be all software

Has further improved our customer interactions and helped build trust with customer due to the transparent interaction.

What they liked
  • Shopware is always adding features and listening to their customers needs
  • Expedites our daily processes and customers love the look and feel of their interactions
Room for improvement
  • Still not able to create Purchase orders in PDF formats to send to our vendors
Switched From

Needed software that was more interactive with customers and would streamline our processes.

Dennis V.

Dennis V.

Verified User

Consumer Goods · 51-200 employees

Used daily for less than 12 months
May 28, 2026

Shopware works great

Overall i'ts good. We are going live in a couple of days.

What they liked
  • It really fits our needs
  • We are a multi language website and webshop
  • Shopcommerce is easier to configure than Magento 2
Room for improvement
  • Some functions are not available yet, plugins are being pushed on a regular base tough
  • But sometimes we have to wait

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(0/5 Stars)

Decision Context

Shopware

Shopware

4.3
Pricing
Starting at $600.00 per month

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