Snowplow BDP

Review of Snowplow BDP Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Snowplow BDP

Snowplow Insights is a cloud-based data collection platform that helps businesses of all sizes collect and store data from across the web in real-time. Key features include data processing, data pipeline maintenance, autoscaling and compliance management. Snowplow Insights enables businesses to control the data collection pipelines by running it on private cloud environments such as Amazon Web Services or Google Cloud Platform, ensuring information is stored in compliance with business protocols and industry-specific regulations. It enables users to track events and entities against associated data points and design data structures using event data modeling and schema-ing technology. It comes with a data quality management tool, which allows users to validate lost data, identify data quality issues and recover redundant data. Snowplow Insights facilitates integration with various third-party applications such as Mailchimp, Marketo, Zendesk, Olark and more. Pricing is available on monthly subscriptions and support is extended via email, documentation and other online measures.

Snowplow BDP Screenshots

Snowplow BDP Features

Features of Snowplow BDP
API
Data Connectors
Data Import/Export
Data Verification
Document Extraction
Email Address Extraction
Image Extraction
Multiple Data Sources
Phone Number Extraction
Reporting/Analytics

Snowplow BDP Integrations

Unbounce logo
Unbounce
Mailgun logo
Mailgun
CallRail logo
CallRail
Olark logo
Olark
PagerDuty logo
PagerDuty
SendGrid logo
SendGrid

Customer Reviews

See why people love Snowplow BDP

5 Star
78%
4 Star
22%
3 Star
0%
2 Star
0%
1 Star
0%
Valarie V.

Valarie V.

Verified User

Construction · 51-200 employees

Used daily for less than 12 months
Dec 22, 2025

Powerful System with amazing Tracking Dashboard.

Workflow management software, activity tracking and the best for easy data pulling across other platforms very easily.

What they liked
  • Data import across others platforms, productive data analytics and very effective for the activities tracking
  • The Drag and Drop interface is more helpful on easy navigation, easy to collaborate and monitoring on real-time capability is nice
Room for improvement

Nothing was detected as a problem on the system usability and also on getting started with the platform and the features

Zsofia E.

Verified User

Telecommunications · 5001-10000 employees

Used daily for less than 12 months
Dec 22, 2025

When data quality and real-time matters

Very satisfied

What they liked
  • It is very transparent as it is an open source software
  • We set up the validation rules, data modeling rules and data schema, so all in all it is very personalizable
  • During the onboarding process we got a lot of help from the success team, they were (and still are) really helpful
Room for improvement
  • You need some data engineers and architects to set up the data pipelines internally to on-premise datalake or to other marketing tools
  • It is not particularly Snowplow's fault, you just have to calculate with this issue if your company has strict security standards
  • It would be the same with other tools as well
Why they chose it

"We did not switch, we just completed our tool stack, but when it is about web and app data quality, we prefer now Snowplow data over Google Analytics. Snowplow is an enabler for real-time BI use cases as well."

W.R P.

Verified User

Internet · 201-500 employees

Used daily for more than 2 years
Dec 22, 2025

Good structured Events

Verified reviewer

What they liked
  • Having a good structure of events is sueful while not always required
Room for improvement

The set up with the different AWs services is kind of complicated and requires well oversight

Why they chose it

"Price"

Christoph B.

Verified User

Marketing and Advertising · 51-200 employees

Used daily for more than 2 years
Dec 22, 2025

Snowplow for the win

Being a snowplow user and contributor for more than 4 years, I'm all sold and wouldn*t exchange it for another tool set.

What they liked
  • Snowplow allows you to acquire such a great variety of data which is available to us in full detail and resolution
  • Additonally the whole ecosystem if stream and batch processing makes it a universal tool for a lot of enterprises
Room for improvement
  • The learning curve is really steep if you start and read through all the wiki documentation
  • Good thing it exists, but i can see people being startled at first

Dylan L.

Verified User

Health, Wellness and Fitness · 201-500 employees

Used daily for more than 2 years
Dec 22, 2025

Snowplow Insights goes from Good to Great!

Verified reviewer

What they liked
  • I love the Data Structures functionality, and its relative ease to release new schemas in production
  • This cut our development and deployment time by 10x
Room for improvement
  • The infrastructure section could do with an upgrade
  • Currently, not sure what to make of it or how useful it is
  • Perhaps it would be great to see some health attributes / data metrics through it, to understand what is going on, a deeper level

Panji N.

Verified User

Information Technology and Services · 201-500 employees

Used daily for less than 12 months
May 28, 2026

Snowplow is very helpful for tracking events on my website

I have build snowplow event trackers using scala for collector and enrichment prosess. And put the data events to aws s3 using aws kinesis firehose. And i use aws ecs for put collector and enrichment using ec2 instance. This is very stable for track the events due to server less. And i use google tag manager for tracking. With this system we safe my budget better than subsribe google analytics premium.

What they liked
  • Snowplow insights is very useful for tracking events on my website
  • We can analysis our customers behavior
  • become value for increasing income in my company
  • We can track row data for any events
Room for improvement
  • Support any programming language you like
  • And i chose scala for collector and enrichment process

Tim F.

Verified User

Computer Software · 201-500 employees

Used daily for more than 2 years
May 28, 2026

Solid stuff!

My experience with SP is great, support is on point, communication very solid!

What they liked

It's a very versatile/ complete product and helps us greatly in managing our pipeline, infrastructure and thinking about our use cases/ issues

Room for improvement

It's pretty custom to set, requires a lot of engineering work, back and forth communication

Mahesh S.

Verified User

Computer Software · 1001-5000 employees

Used daily for less than 2 years
May 28, 2026

Great product to start collecting events from your products

Verified reviewer

What they liked
  • Ease of use
  • Great support
  • Ability to setup custom events
Room for improvement
  • None so far
  • Switched from Google Analytics and it has been good experience

Manish P.

Verified User

Insurance · 10000+ employees

Used weekly for more than 2 years
May 28, 2026

Heplful aggregator

Verified reviewer

What they liked
  • Can handle data imports from anywhere, even from multiple sources at the same time
  • The analytics are in-depth and informative
  • Can support 3D visualization
Room for improvement

As is to be expected ,the program is really complex and learning what you need about it will take a lot of time

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Decision Context

Snowplow BDP

Snowplow BDP

4.8
Pricing
Starting at $1,500.00 per month

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