B2B Wave

Review of B2B Wave Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About B2B Wave

B2B Wave is a user-friendly B2B eCommerce software for businesses looking to branch out online. Our cloud-based platform lets you accept orders, create online product catalogs, add price lists, manage customers, set customer privacy groups, add sales reps, and monitor your business's performance. With a focus on facilitating your daily workflow, B2B Wave seamlessly syncs with your accounting, inventory, shipping, and payment systems. Our software is also available as a mobile app (Android/iOS). Our quick rollout and easy onboarding procedures mean your B2B online store can be up and running fast. Our customer data is safely stored in an ISO and SOC II-certified datacenter with 24/7 monitoring and kept secure with monthly audits and twice-daily data backups.

B2B Wave Screenshots

B2B Wave Features

Features of B2B Wave
CRM
Financial Management
Inventory Tracking
Order Tracking
Purchase Order Management
Returns Management
Sales Forecasting
Shipping Management
Supplier Management
Warehouse Management

B2B Wave Integrations

QuickBooks Online logo
QuickBooks Online
Stripe logo
Stripe
Zoho CRM logo
Zoho CRM
Square Payments logo
Square Payments
Shopify logo
Shopify
Zapier logo
Zapier

Customer Reviews

See why people love B2B Wave

5 Star
90%
4 Star
10%
3 Star
0%
2 Star
0%
1 Star
0%

Verified Professional

Wholesale · 11-50 employees

Used daily for less than 12 months
Dec 22, 2025

Ordering Portal

Looking for the right software is daunting and making the wrong choice can be detrimental to your business. We spent over a year testing ordering portal software. B2B Wave was the right decision and has added tremendous value to our business and to our customers. We were looking for an ordering portal which could integrate with our stock management and accounting software. This was easily achieved due to B2B Wave having an outstanding API, support and a clear understanding of our business. The value B2B Wave has added to our business in the past 6 months is unbelievable and I highly recommend them. Thank you for making such great software and keep up the good work.

What they liked
  • Easy to use Good API Great Support Fast
Room for improvement
  • Nothing to add here
  • Everything challenge we have put to B2B Wave has been resolved

Hollie R.

Verified User

Apparel & Fashion · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Would highly recommend B2Bwave!!!

Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end.

What they liked
  • We have been working with B2Bwave now for 2-3 years and we wish we had it sooner
  • The platform has saved so much time in what was previously a very manual & tedious way of creating orders & invoices
  • As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with
  • The integration with Xero is an added touch
  • With the click of one button, the information is transferred across & the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere
  • Im really pleased with how the platform works together and how easy it is to use
  • Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with
  • It is pretty, easy to understand and navigate
  • I would recommend to anyone looking for a similar solution in streamlining their order & invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find)
Room for improvement
  • No cons as such
  • In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution
  • The main thing we are missing is the option of generating delivery notes
  • This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon
Switched From

We required something that enabled our customers to access and order directly whilst looking pretty from the front end, and was easy to use. Previously they emailed their orders which we transferred across and as the company grew, this became unmanageable!

Why they chose it

"There was a couple of others but I cannnot recall their names at the moment!"

Ryan Patrick S.

Verified User

Wholesale · 11-50 employees

Used weekly for more than 2 years
Dec 22, 2025

B2B Wave review

Verified reviewer

What they liked
  • Customer service
  • quick and really helpful
  • It is the main reason why I would recommend this app
  • Your people
Room for improvement
  • Not always user friendly
  • We have multiple customers with different discount per products and categories and it is hard to input the discounts
  • On customer pages, they see the MSRP but dont see their discount until they check their cart out
  • trying to figure the best way to work this with your team as I am writing this
  • again really helpful customer support

Brennan C.

Verified User

Sporting Goods · 2-10 employees

Used daily for less than 6 months
Dec 22, 2025

COO / Co-owner

Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed. [sensitive content hidden] is very helpful and really appreciate how much he has worked with our company.

What they liked
  • The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers
  • Wave has been very open to making changes to their platform
  • I appreciate the person who helped onboard me ([sensitive content hidden]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform
  • Additionally, Wave has made these changes at little to no cost
  • The cost of the system is very reasonable compared to competitors
  • Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future
Room for improvement
  • We would like more options for creating pages and customizing the overall look and feel of the site
  • While we can edit the HTML, it’s more limited compared to other systems like Shopify
  • That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform
  • It would also be great to see more information displayed on the dashboard
Switched From

Wave has better and more robust B2B systems.

Why they chose it

"Cost was the number one factory. Second was features such as having users login."

Simon Y.

Verified User

Electrical/ Electronic Manufacturing · 2-10 employees

Used daily for less than 6 months
Dec 22, 2025

JS PowerSolutions feedback

Excellent! Been thru support with several other options and yours is by far the best. No big custom coding needed.

What they liked
  • Simple, fast support
  • Got my site up in a few days and it just works
  • Easy QB integration, and have nice structure
Room for improvement

As of now, it is great, but it feels like there's features to be added as I get more into the system

Switched From

Odoo provides a larger platform with more options, but needs for a software specialist to deploy well. Personally, I found myself sitting and typing codes and such to make it work, spending all my time on getting it nice where b2bWave did all the basics for me upfront.

Why they chose it

"Ease of understanding the platform and implementing functions"

Cherry B.

Verified User

Wholesale · 2-10 employees

Used daily for more than 2 years
May 28, 2026

B2B Wave the best decision for our website

Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly.

What they liked
  • It is such a great platform so easy to use
  • Website looks amazing
  • I like how we can set customer pricing add data sheets lots of photos
Room for improvement
  • It does not work with MYOB
  • Understand it may be out of B2B Waves control
  • But it would be the icing on the cake for us
Switched From

We needed an online sales tool. Our customer could log in see the products, pricing and make orders.

RICHARD G.

Verified User

Import and Export · 2-10 employees

Used daily for less than 2 years
May 28, 2026

Our experience with B2BWave

Overall very positive. All those in our company that are currently using B2Bwave think its great. We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. Customers can now see pictures & desriptions, which they can use on their websites.

What they liked
  • Customer ordering more accurate and faster
  • Ease of use
  • Customer knows when products are out of stock
  • Orders can be saved for later and completed another day
  • Notification of products back in stock
  • Good support when I required help to change some things
  • Customer feedback has been really good
  • This is an example:- "The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that I’ve meant to get round to for a while" We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing
  • Saving time and managing to fulfil more orders in the day
Room for improvement
  • Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file
  • Some B2B site offer the option of uploading (correctly formatted granted) & accepting an order by CSV to avoid the manual input
  • Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future
  • No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery
  • it would be helpful if back orders get put into a back order system
Why they chose it

"Communication with those whom developed the site. we had a good idea what we could do with the site because of this. We had good support as well."

Joey P.

Verified User

Hospital & Health Care · 51-200 employees

Used daily for more than 2 years
May 28, 2026

great product with outstanding support for hearing aid company

Verified reviewer

What they liked

Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs

Room for improvement
  • Nothing - great product with tremendous customer support
Why they chose it

"much less expensive but still flexible and effective for our business needs"

Ellen D.

Verified User

Food & Beverages · 2-10 employees

Used daily for less than 6 months
May 28, 2026

Easy experience

We were spending two whole workdays writing up orders, so we knew we needed a better solution. Honestly, first we tried a competitor and it was way too complicated. B2B Wave was a really easy solution. [sensitive content hidden] provided a smooth, no pressure sales option, answering multiple questions prior to even signing on. My head spun as I watched [sensitive content hidden] go to work getting us set up really quickly. He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company. I was a bit nervous about getting all of our customers onboarded, but to my surprise they were excited about the ordering portal and jumped right in. I wish we had signed up sooner. Thanks, B2B wave!

What they liked
  • The folks are friendly, efficient, and eager to make it a smooth experience
  • No pressure and no coding experience necessary
Room for improvement

- At first I was worried about the cost, but it proved to be competitive with similar companies, and well worth it

Andrew S.

Verified User

Wholesale · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Using B2BWave website

For many years, B2B Wave has been excellent support for our website and was able to make modifications for us. The website was so robust that we didn't have to contact them once for any other support in seven years of business.

What they liked
  • The website was very easy to set up and use
  • It was also very responsive, robust, and secure
  • You can easily add product options with various price breaks etc It is a great product for new start-ups, without the need to be too tech minded
Room for improvement

We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically

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