Ecwid

Review of Ecwid Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Ecwid

Ecwid is an e-commerce solution for small and midsize businesses that enables users to set up an online store on any website or social site. The solution is cloud-based and it can integrate with existing websites without affecting design. Ecwid integrates with various POS solutions including Square POS, Vend and Clover, allowing users to accept payments from their smartphones. All the website maintenance is managed by Ecwid including upgrades, security, SSL certificates, hosting and server configuration. Ecwid’s store management feature allows users to track inventory as well as manage promotional pricing, discounts, product options and combinations. Ecwid integrates with Wordpress, 1and1, Joomla, Drupal, Facebook and Sitebuilders. It has over 40 international payment options, 45 languages supported and real-time shipping integration. Ecwid is Level 1 PCI compliant validated by Payment Card Industry Data Security Standard (PCI DSS).

Ecwid Screenshots

Ecwid Features

Features of Ecwid
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management

Ecwid Integrations

PayPal logo
PayPal
AfterShip logo
AfterShip
Zapier logo
Zapier
Mailchimp logo
Mailchimp
Joomla logo
Joomla
Drupal logo
Drupal

Customer Reviews

See why people love Ecwid

5 Star
40%
4 Star
40%
3 Star
10%
2 Star
0%
1 Star
10%
Vincenzo Bernardino R.

Vincenzo Bernardino R.

Verified User

Marketing and Advertising · Self-Employed

Used monthly for less than 2 years
Dec 22, 2025

Easy and seamless but for a price

I used it many years ago when I got my first clients for website/ecommerce development and me as a non-dev person (marketing) didn't have a stable partnership with a web developer so I was looking for solutions to set up ecommerce fast. Back then the starting plan was free.

What they liked

I love the of set up and management on wordpress website, making it super easy to start an ecommerce

Room for improvement

Price bumps without logic from 5 to up to 100 products, not taking in consideration small business with stores that usually range 30-50 products

Switched From

The client didn't have a budget for a web developer that would help with set up and management

Anna M.

Verified User

Design · Self-Employed

Used monthly for less than 2 years
Dec 22, 2025

Great solution for starting your first online shop if you have zero experience

Fantastic tool for beginners, it might not have many super advanced and fancy options but it is easy to use and start selling online especially when you are a beginner.

What they liked

How easy it is to use and the fact that it is so user friendly that even with no experience with websites and woo-commerce you can still successfully set up a shop

Room for improvement

Connecting to the domain that I already purchased was confusing at first but it might be due to my lack of experience but other than that it was easy to use

Switched From

I use Exwid for people with zero to little experience because it is more user friendly than WooCommerce. WooCommerce can scare people away because of its complexity

Why they chose it

"I use both of them depending on the situation, but for beginners I always go for Ecwid so that they could try and see how it is to run online shop"

Verified Professional

Internet · 2-10 employees

Used monthly for less than 2 years
Dec 22, 2025

A bit complex webshop tool if you want a simple solution

Internet

What they liked
  • A lot of different features, which you can use to really go into your customers buying habits
  • Good integration with Stripe as well
Room for improvement
  • Is a bit complex
  • We needed a really simple webshop solution, but with Ecwid we got a pretty complex one which could do more than we needed

Blair M.

Verified User

Building Materials · 2-10 employees

Used daily for less than 2 years
Dec 22, 2025

Five Star Great Product

Good. I would and have referred this to others. It is a decent starter platform to run your ecommerce business on.

What they liked
  • Very easy to use and set up
  • Good value for the money
  • simplifies the whole shipping and label printing process
  • Alerts you when orders have been placed
Room for improvement
  • It does have a learning curve when you initially set it up it can be frustrating
  • Customer support isnt awful but it could be better
  • Overall Im not that disappointed

Amber L.

Verified User

Retail · Self-Employed

Used monthly for less than 12 months
Dec 22, 2025

Would recommend, just not for beginners

I needed a low cost or free website for my small business that I could set up using my android. I found Ecwid and spent months setting up my website, I was a complete beginner and had to learn everything as I went. I was pleased with the search ranking my website had, which indicates that Ecwid provides good SEO results. I ended up switching to a more user friendly platform, but overall I would recommend their services.

What they liked

The website is fully customizable and the limited free version is still very useful for small businesses

Room for improvement
  • It isn't beginner friendly, there's a lot of trial and error involved to figure things out
  • I don't work from a desktop and Ecwid is mostly usable on mobile devices, but not very well
Why they chose it

"Squarespace was too expensive for me at the time."

Cynthia L.

Verified User

Airlines/ Aviation · 2-10 employees

Used monthly for less than 2 years
May 28, 2026

Simple shopping cart solution for website.

Overall experience has been very good. The Ecwid shopping cart works nicely with our website.

What they liked
  • Ability to easily integrate a small product inventory into our own website
Room for improvement
  • Incorporating shipping options/costs was a bit confusing
Why they chose it

"Ecwid provided the simplest and most attractive interface to place our products on our website."

Jonathan V.

Verified User

Computer & Network Security · Self-Employed

Used weekly for less than 2 years
May 28, 2026

Good but can be too expensive

Overall, its good if you are starting an online store for the easiness but at the end it can get too expensive.

What they liked
  • Easy to use, easy to integrate payment methods
Room for improvement
  • Got too expensive and price is to high for the amount of tools it got
Why they chose it

"It was cheaper at that time. Now Its too expensive"

Zaheeda Duduzile C.

Zaheeda Duduzile C.

Verified User

Apparel & Fashion · Self-Employed

Used daily for less than 6 months
May 28, 2026

Everything is MANUAL INPUT, they don't have basics

Verified reviewer

What they liked
  • Support is the only positive thing, they write the code you need for you
  • But it's unfortunate that simple things need code to begin with
Room for improvement
  • I'm still not understanding why images are not responsive, can't choose different images for Desktop vs Mobile, Can't change the appearance of Size Buttons etc, Can't choose to show featured items as a Carousel only grid or full image
  • You have to CODE all of these simple things
  • The things I ask about are things that Shopify already has on their CHEAPEST subscription
  • I wanted to use Ecwid because it's cheaper, but really it's not
  • To match the cheapest Shopify I have to take Ecwid's most Expensive plan - and still it doesn't come near what Basic Shopify offers
  • I tried using Ecwid in 2021 and everything was manual - it's THREE YEARS later and nothing has changed everything is still MANUAL
Switched From

I'm going back! I thought Ecwid was more cost effective, but it's just inconvenient - nothing more.

Nicholas L.

Verified User

Retail · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Great Product for Our Needs with Some Room for Improvement

Ecwid has been very easy to use and their customer service is great. While there are still a couple things we would like to see, overall we are very happy with the available features they offer.

What they liked
  • Ecwid was very easy to setup and work with
  • Their "New Gen" site editor gave us improved tools and design features to work with that really helped our site's aesthetics and include more information as well
Room for improvement
  • I would have liked to have more detail and control over site and sales analytics
  • They recently improved on this, but there are still a few options missing that would be helpful to our business

Marie-France S.

Verified User

Retail · 2-10 employees

Used daily for less than 2 years
May 28, 2026

Nice platform that´s been evolving their offer

Although at first the platform seemed, for some needs, limited, overtime I saw Ecwid evolve offering new options and features that could make websites even better! I also liked the customer service which you could reach out via email and their agents were available 24/7, explanations were on top, like when I had doubts to implement a code on html or else.

What they liked
  • I used Ecwid for a whole year
  • I liked the fact that the plans to choose from were financially accessible
  • On the other hand the platform was very intuitive to build your website through templates
Room for improvement
  • At first it was difficult or limited with specific options to build your site, for instance, the navigation menu / bar wasn't as customizable as I needed
  • Basically you had to stick pretty much to what the platform offered with little freedom

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