Format

Review of Format Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Format

Format is a web-based portfolio-building platform that combines the capabilities of cloud storage, client proofing, and portfolio designing tools. It’s primarily used by photographers, videographers, illustrators, architects, models, graphic designers, influencers, and other creatives. Besides portfolio management and media enhancement, this tool also includes data protection, website creation, and search engine optimization capabilities. Users can upload their images and videos from the centralized dashboard, select their layout and preferred theme from the media reels, build standalone websites, and develop mobile-responsive online stores with custom templates. Format does away with the need for coding with its built-in design editor. It lets content producers create gallery pages with space for displaying, promoting, and sharing artwork. Integrating with Capture One and Adobe Lightroom, the platform facilitates data-sharing while also offering the option to collaborate via photo proofing.

Format Screenshots

Format Features

Features of Format
Auto Update
Content Management
Customizable Branding
Data Import/Export
Design Management
Drag & Drop
Landing Pages/Web Forms
Media Library
Online Store Builder
Reporting/Analytics

Customer Reviews

See why people love Format

5 Star
70%
4 Star
20%
3 Star
10%
2 Star
0%
1 Star
0%
Lydia B.

Lydia B.

Verified User

Photography · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Best website service out there!

I’m able to use this service for all my online display needs. As a photographer, it’s critical to be able to display my professional portfolio as well as individual client galleries, a contact and services page and list of qualifications. This service allows me to EASILY customize and provide all of these.

What they liked
  • There’s nothing I don’t like about about this software
  • I can’t wait to be completely switched over from my current website provider
  • My favorite thing about this service is the ability to easily manipulate my website from the app
Room for improvement
  • Honestly I can’t think of a single thing I don’t like about Format
  • Other than maybe the fact that everything in life can’t be this easy and friendly
Switched From

More affordable, better customer service, much more user friendly

Heather F.

Verified User

Graphic Design · Self-Employed

Used monthly for more than 2 years
Dec 22, 2025

There are better options now

At the time I started my website, Format's pricing was competitive with the market. It seemed to offer enough features and service quality to be worth the price. Now that a few years have passed, it seems there are more cost effective options.

What they liked
  • It seemed to be really designed with creative professionals in mind
  • I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures
  • It also has a great design sensibility
  • I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design
Room for improvement
  • For the price I was paying, I felt that I wasn't getting the most out of my investment
  • The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my budget and was filled with other perks and features that I didn't need and didn't want to be paying for
Switched From

Squarespace increased their prices at the time.

Chi L.

Verified User

Photography · Self-Employed

Used weekly for more than 2 years
Dec 22, 2025

Portfolio for Artists

Verified reviewer

What they liked

- Easy to navigate - Inexpensive - Simple to use - Many templates and themes that fit your style

Room for improvement
  • To be honest
  • None
  • Because the pricing and customer service are better than anywhere else

Jay L.

Verified User

Photography · Self-Employed

Used weekly for less than 12 months
Dec 22, 2025

The ABSOLUTE BEST WEBSITE BUILDER for artists, photographers, and creatives!

CUSTOMER SERVICE is top notch, and many of them are artists themselves. I love those folks, they’re all very friendly and helpful.

What they liked
  • GORGEOUS, BEAUTIFUL, and CREATIVE themes made for artists
  • The themes feel like you walked into a web site gallery
  • No unnecessary clutter that distracts the viewer from the artwork
  • The software is kept up to date and its easy to use
Room for improvement
  • No problems , I like it once I learned how to navigate it
Switched From

Format is built for artists and is a much better portfolio platform.

Why they chose it

"The customer service was much better at Format."

Verified Professional

Photography · Self-Employed

Used daily for more than 2 years
Dec 22, 2025

Great Marketting Tool but in need of updates for photographers

Really incredible, their customer service is second to none, everyone in the team is very knowledgeable about their software and willing to walk you through anything you need to know

What they liked
  • This is a great visual software that showcases my work really well
Room for improvement

The best photography display option for me does not go fully across the screen- it would be great to have a bit more flexibility with the software to enable this and other updates so that the display matches the current trends

Verified Professional

Broadcast Media · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Beautiful website for creatives

Broadcast Media

What they liked
  • Easy to use, simple, designs up to date and responsive
Room for improvement

Even though the company is based in Canada (Toronto), there is no option to be charged in $CAD

Greg G.

Greg G.

Verified User

Photography · 2-10 employees

Used monthly for more than 2 years
May 28, 2026

Basic photo sharing site with tons of issues

Verified reviewer

What they liked
  • I used Format to set up a photo portfolio site for someone who is very technology-phobic
  • He uses Lightroom to edit photos and wanted something easy that integrated with LR and allowed him to upload photos directly to the app
  • Format does this - and has nice enough galleries
Room for improvement
  • Don't use Format if you want to do much customization
  • There are limits on everything, and it seems that the people who created it don't truly understand the needs of photographers who want something a little beyond the box
  • While you can change font sizes and such, you are stuck with their minimal design options and if you like something from one design/theme, you can't have it in another

Verified Professional

Retail · 51-200 employees

Used weekly for more than 2 years
May 28, 2026

My time with Format has been amazing. The customer service has gone above and beyond!

Retail

What they liked

I love that this website is catered to creatives and allows for maximum options for refining the website to your needs

Room for improvement
  • Better options for the online store within their price plans
  • I would like to see a partnership with external online shops (e
  • g
  • SmugMug)
Sam D.

Sam D.

Verified User

Higher Education · 1001-5000 employees

Used weekly for less than 2 years
May 28, 2026

Fantastic ease of use

A great website at a fantastic cost.

What they liked

The best thing about this software is the price, I went from livebooks to format and will never go back

Room for improvement
  • There is very very little I don't like about the software
  • It is very easy to use
  • If I had a complaint it would be for more variety and more options but this is minor

Nic G.

Verified User

Food Production · 2-10 employees

Used daily for less than 6 months
May 28, 2026

Great for opening an online store!

Verified reviewer

What they liked
  • The main factor that brought us to Format was the ability to easily setup and maintain an online store to sell our products
  • All the payments go thru Paypal, so there is no worries of unsecured transactions happening
  • Format also makes it really easy to set up discount codes for customers to use
  • The price per year is also really hard to beat for the features that are included
Room for improvement
  • I've been using Format for about 4 months and haven't ran into any issues so far

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