Kuula

Review of Kuula Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Kuula

Kuula is a cloud-based solution designed to help businesses in the hospitality, education, architecture, real estate and other industries create, launch, edit and share 360-degree virtual tours. The platform is compliant with General Data Protection Regulation (GDPR) standards and enables organizations to personalize the interface with custom logs, colors and themes to establish brand identity with clients. Kuula offers a wide range of features including real-time collaboration with team members, customizable interface options and support for multiple languages. The solution also provides functionality for embedding videos or images into the tour, as well as adding hotspots that allow users to click through different locations in the tour.

Kuula Screenshots

Kuula Features

Features of Kuula
3D Objects
Animation
Audio File Management
Presenter View
Video Support
Activity Dashboard
API
Customizable Branding
Data Import/Export
Drag & Drop

Kuula Integrations

Wix logo
Wix
Squarespace logo
Squarespace
WordPress logo
WordPress
Twitter/X logo
Twitter/X
LinkedIn for Business logo
LinkedIn for Business

Customer Reviews

See why people love Kuula

5 Star
90%
4 Star
10%
3 Star
0%
2 Star
0%
1 Star
0%
Richard R.

Richard R.

Verified User

Photography · 2-10 employees

Used weekly for more than 2 years
Dec 22, 2025

Best 360 uploading online software for our Drone Photos

Verified reviewer

What they liked
  • Really good created User Experience on the site
  • Everything working fast, intuitive, and without problems
  • Everything that was needed, we wrote on support and they help up under 24 hours
  • We using Kuula for our presentation and Virtual Tours for our clients
Room for improvement
  • All good, no problem
  • Maybe option for upload 30 000 x 15 000 photos and custom CTA buttons :)

Steven S.

Verified User

Photography · Self-Employed

Used weekly for less than 12 months
Dec 22, 2025

Powerful, user-friendly, highly customizable pano/tour solution

Fantastic in every respect. I'm building amazing tours that my clients love. Because of the high degree of customization, I get to really express my creativity in each tour. I also like the streamlined workflow which enables me to get even complex tours in under deadlines. One thing that sets me apart is my use of 3-D aerial imagery, which cannot be done in Matterport (more on this below), but which Kuula handles beautifully. One of the best things about Kuula is the customer support. Any questions I have about the features are answered by a small group of people that I actually get to know through email. Rather than just referring me to some FAQ page, they listen to me and answer my questions, and they follow up. Also one really nice thing about Kuula is the excellent community of users who post their work with the ability to leave feedback for each other. Some of this work is spectacular, and it inspires me to take new creative risks and stay relevant.

What they liked

- Ability to build highly customized tours quickly - Excellent pricing plan - Very user friendly, but also powerful - Ability to incorporate 3-D aerial panoramas into my tours - Individualized and highly responsive customer service - Good community of users/creatives which can inspire new ideas - Lens Flare effect is a nice touch

Room for improvement
  • None
  • I'm still digging into the features, so I'm sure there are many things it does that I haven't even discovered yet
Switched From

I'm glad you asked, because I need to vent. Realtors (main clients ordering tours) are prattling on about Matterport - because they don't know better. They're like trained seals taught to bark out "Matterport is the best." The reality is that Matterport is overrated, bloated crap. You can't choose your camera settings, you can't edit your photos, and you don't even own your photos (you have to shoot inside the Matterport app, and Matterport retains the copyright to your own photos). With Matterport, you are locked into their automated tour-building engine, which makes a lot of mistakes. So you have to stay on site shooting and reshooting until your hotspots are properly lined up. If you have alignment errors when you get back to your desk, guess what -- you're stuck with them. You can't edit/change the architecture of your tour. I'm all for options to use automation, but not at the expense of manual override, and not at the expense of accuracy. Also Matterport pressures you to buy their $3,000 elephant of a camera that you can only use for Matterport (you don't actually need it). In three words, Matterport sucks rocks. I evaluated several different Matterport alternatives, and I arrived at Kuula. I am delighted with the results. I'm building beautiful tours that clients are loving. I'm actually able to educate my realtor clients and steer them away from Matterport.

Melih G.

Verified User

Education Management · 51-200 employees

Used weekly for less than 6 months
Dec 22, 2025

Honestly, this app is very easy to use but there must be more functions and features

Verified reviewer

What they liked
  • Easy to use Easy to upload Easy to manage
Room for improvement
  • Fewer features No any map screen No animated hotspot

Brian L.

Verified User

Marketing and Advertising · Self-Employed

Used daily for free trial
Dec 22, 2025

My first experience

The best excellent

What they liked

Ease of creating and how the editing made the scenes pop as well as speed of loading your for the user excellence thank you

Room for improvement
  • Not being able to publish with hotspot activation

Zain D.

Verified User

Marketing and Advertising · Self-Employed

Used daily for less than 12 months
Dec 22, 2025

Excellent software

I’m very satisfied and will always recommend Kuula on top of other softwares and I say that after trying multiple other softwares

What they liked
  • The software is amazing I had spent around two weeks of research to know what’s the best 360 virtual tour software and I tried a couple before settling with Kuula
  • Professional results: with the reasonable price range Kuula offers high quality for any tour Ease of use: Kuula is an advanced software and there is always new features added but that was never an issue I always knew how to move around and use any feature easily Excellent support team: while other softwares struggle with answering their client’s questions or concerns I found Kuula’s team responsive and extremely helpful
Room for improvement

There isn’t any flaws with this software and they are always working on adding new features and fixing issues right away making sure that they communicate any changes or updates on their platforms

Switched From

Matterport has limited options when it comes to 360 cameras and it doesnt allow you to edit your panoramas which is inconvenient in many cases. On top of that, its highly overrated and overpriced! Cloudpano was not easy to use and the navigation was tricky I wasn’t satisfied with the result and I have doubts that it even reduces the resolution of the panoramas

Steven T.

Verified User

Photography · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Kuula makes a clean looking 360 platform

I use Kuula for fun recreational 360's I use Kuula for 360 photo clients. I use Kuula for virtual tours Fun. Fast. Easy. Clean. Kuula's of all 360 hosting sites I've tried!

What they liked
  • I like that this software incorporates an easy to use interface
  • The UI is clean and not to busy feeling
  • It very easy to upload, click some changes, and start sharing immediately
  • As an aerial photographer who loves to stitch 360s, its an ideal way to spread my images
  • As also doing real estate photography, it's been instrumental in growing my virtual tour business
  • Customers are wowed when they feel immersed in the space, and the VR goggles really helps you feel like you are actually inside the home
  • I also like that they are continually upgrading the platform
  • When I have contacted them for questions or support they have been extremely responsive
Room for improvement
  • I hope they someday add video content
  • Making a video walkthrough of a home, while pointing out features would be a really helpful addition for me
  • It would also be really cool if they could create some way to sell our 360s whether as a digital file or by partnering with a printing company
  • I've had several inquiries and who wouldn't want another revenue stream

Verified Professional

Marketing and Advertising · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Kuula & Their Team Are The Best, Hands Down.

Marketing and Advertising

What they liked
  • Kuula is seriously the easiest VR/360 photo interface out there
  • Plus they offer a lot of additional features that other platforms don't
  • It's definitely my favorite platform for connecting people with 360 imagery across web & social platforms
Room for improvement
  • Because they're a small team, they are limited in how quickly they can roll out new features
  • That being said, they are still constantly adding new features
  • if only rep could clone himself three times :)

Pedro C.

Verified User

Architecture & Planning · Self-Employed

Used daily for more than 2 years
May 28, 2026

High range of application

They personally answering ALL my doubts really fast beyond FAQs. Not Bots.

What they liked
  • I started to use it for Real Estate its great, but then i used for create tagged maps, even presentations with a lot of linked metadata
  • I think the service will be underrated if someone think that's just for real estate
  • Greate cost-benefit ratio, and always online, no fails at my experience
Room for improvement
  • in my experience i didn't found even more if i compare with other companies
Switched From

poor service for a big price.

Why they chose it

"i don't remember the name of the others... but i searched a lot in that time, truly a lot, and when i find them, it was the most service for a really good price."

petr k.

Verified User

Graphic Design · 2-10 employees

Used daily for less than 12 months
May 28, 2026

Kosina _ kuula review

I have been working with Kuula for 7 months. I use it for real estate agencies, golf courses, construction companies and for private presentations. I make the most of the possibilities that the Kuula environment offers.

What they liked
  • Easy to use, backend and administration is possible from all platforms, include mobile
  • Quick editing and creation of a new product
Room for improvement
  • Missing Setting of some parameters centrally in one place for the whole project
  • For example, sunshine
  • But this is gradually improving
  • I miss the ability to use a fixed menu on the screen in the PRO version
Switched From

Too complicated environment

Why they chose it

"Intuitive operation, simple project editing and above all a large number of functionalities."

JL M.

JL M.

Verified User

Entertainment · 201-500 employees

Used monthly for more than 2 years
May 28, 2026

Great platform if you want to upload 360 drawings

Verified reviewer

What they liked
  • Easy to use, great team who tries to help the users of the platform
  • It allows me to show my 360 drawings to an audience using either the website or the app
Room for improvement
  • There used to be a Facebook 360 share button which allowed to upload the 360 drawing straight from Kuula into FB but it's not there anymore
  • I miss it :)

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