Lead Forensics

Review of Lead Forensics Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Lead Forensics

In today's fast-moving digital landscape, instant, human-to-human interaction is essential. Did you know that 84% of B2B buyers choose the first company they engage with? Yet, many businesses miss opportunities due to slow response times. Lead Forensics revolutionizes B2B engagement by allowing businesses to connect with website visitors in real-time—right at the moment of highest interest. With Lead Forensics, businesses gain critical insights to initiate relevant, high-value conversations instantly. Identify your website visitors, understand their behavior, and determine their place in the sales pipeline. Seamlessly direct prospects to an Account Manager for proactive outreach, assign returning leads to their sales rep, and enhance marketing automation with highly engaged new prospects. Lead Forensics unlocks the hidden potential of the 98% of B2B website visitors who never reach out. Since 2009, Lead Forensics has been a global leader, supporting over 60,000 users worldwide. Our team of 400+ SaaS professionals operates across Scottsdale, Atlanta, Portsmouth, Bournemouth, and Bristol. What truly sets us apart is our exclusive, proprietary IP database—our most valuable asset—cap...

Lead Forensics Screenshots

Lead Forensics Features

Features of Lead Forensics
Campaign Management
Contact Management
CRM
Data Extraction
Data Import/Export
Email Marketing
Lead Nurturing
Lead Segmentation
Online Forms
Pipeline Management

Lead Forensics Integrations

HubSpot CRM logo
HubSpot CRM
Dynamics 365 logo
Dynamics 365
Microsoft Outlook logo
Microsoft Outlook
Campaign Monitor by Marigold logo
Campaign Monitor by Marigold
Zapier logo
Zapier
Google Docs logo
Google Docs

Customer Reviews

See why people love Lead Forensics

5 Star
60%
4 Star
30%
3 Star
0%
2 Star
0%
1 Star
10%
Valdemar L.

Valdemar L.

Verified User

Maritime · 51-200 employees

Used weekly for less than 12 months
Dec 22, 2025

6 month review

Verified reviewer

What they liked

I liked the most the possibility to cross reference a visit to a possible source and name of the lead

Room for improvement

The only thing i would improve is the speed of assigning a lead to a sales rep, could be made a little more userfriendly

India B.

Verified User

Facilities Services · 501-1000 employees

Used weekly for more than 2 years
Dec 22, 2025

Great tool to have

I have enjoyed using Lead forensics and the options to see the history, the names of employees is a helpful tab. Its easy to use and to update. I think it would be beneficial for us if we could link it to the system we currently use but its no bother going onto the site and cross referencing it. Lead forensics has been a great tool for us to reach out to the facilities departments that need our services.

What they liked
  • Its great that you can see the 'History' so you can call them and you have an idea of what it is they need help with
  • doesn't feel like a cold call when making contact
Room for improvement
  • A name of the actual person that looked at the website would be really beneficial
  • sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team
  • Maybe a box so they the client can leave a question if they are looking for or needing something in particular to make it feel more personable

Verified Professional

Information Technology and Services · 51-200 employees

Used weekly for more than 2 years
Dec 22, 2025

Long term customer - awful customer service

We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI. The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using. Very short sighted business approach, when there are so many alternatives out there. I would highly recommend considering alternatives.

What they liked
  • Ability to see which companies have visited our website
Room for improvement
  • No data on the specific individual visiting
Marco L.

Marco L.

Verified User

Hospital & Health Care · 51-200 employees

Used daily for less than 2 years
Dec 22, 2025

An extra pair of eyes for our marketing team

I had a really great experience with LeadForensic, and I recommend using them. From onboarding til launch and during product use, we are always looked after by [sensitive content hidden], our account manager. We always have useful monthly meetings where we go through user cases, successes, and next steps. We renewed LF for another year and we look forward to our continued partnership.

What they liked
  • Amazing software that allows you to view website visitors
  • An extra pair of eyes for our marketing team Amazing account management
  • Our account manager, [sensitive content hidden], is incredibly helpful, always available and super knowledgeable
Room for improvement

Leadforensic is not able to identify the actual visitor; it can identify the company details, but not the actual person

Rebecca M.

Verified User

Construction · 201-500 employees

Used daily for more than 2 years
Dec 22, 2025

Lead forensics honest review

Excellent, I have used Lead forensics previously and initially recommended it. I have found it useful and the easer of use on the site is user friendly.

What they liked
  • Very informative, gives you all the details you require in terms of the client to then reach out to
  • Gives us Sales team another route into finding more leads
  • The Set up up is straight forward
Room for improvement

You cant actually see who the person is only the company this would help to narrow down who to contact when the lead comes through

Victoria C.

Verified User

Electrical/ Electronic Manufacturing · 51-200 employees

Used daily for less than 12 months
May 28, 2026

Great for sales and easy to use

My overall experience with Lead Forensics has been positive. The capacity has improved our business visibility and it is a very clever tool. It supports our Sales Team and is easy to use. It is also interesting to see how many people are looking at our website. It would be good if it could like up with other systems, but overall a smooth system

What they liked
  • We've been using Lead Forensics for a while and the results have been really good
  • The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form
  • This has been great for chasing leads in our sales department
  • We can chase leads straight away to get potential business
  • The system is easy to use and navigate around
Room for improvement

It is a shame that we cant tell who actually googled our website but cant really see a way around this unless a form is filled out

Paige P.

Verified User

Electrical/ Electronic Manufacturing · 51-200 employees

Used daily for less than 2 years
May 28, 2026

Review for Leads

I do enjoy Lead Forensics! It really supports the business! It comes in fast and gives a time of when they was last looking at the website

What they liked
  • Its very helpful that you can search employees
  • And find out the DM name and phone number and email address's
Room for improvement
  • I dont like the fact you have manual move from Lead to Call back
  • It makes it longer to process your new leads

Richard W.

Verified User

Information Technology and Services · 1001-5000 employees

Used daily for less than 6 months
May 28, 2026

Lead Forensics

Overall very positive. We’re getting great, actionable data from the platform. We had an easy set process and have an excellent customer success manager.

What they liked
  • Great browsing data from your website
  • Easy to set up and use including segmentation filters
  • It also integrates well with CRM and automation platforms
Room for improvement
  • No major issues at all
  • The UI feels slightly dated but it’s still very functional and easy to use
  • Very happy overall
Why they chose it

"Concerns over data quality and compliance."

Cassi D.

Verified User

Oil & Energy · 11-50 employees

Used weekly for more than 2 years
May 28, 2026

Turning Hidden Website Visitors into Real Opportunities

Knowing which companies are visiting our website, and exactly which pages they’re engaging with and for how long, has proven to be an incredibly valuable sales tool. Since implementing it, we’ve established a sales process that allows us to reach out to high-quality leads we wouldn’t have even known existed without Lead Forensics.

What they liked
  • Purely the generation of sales leads for each of our businesses
  • which company they have come from and what services or products on our websites they are interested in
Room for improvement

Not being able to know who exactly was looking at our site - personal Wi-Fi or VPNs make it impossible to pinpoint an individual's identity

Dominik R.

Verified User

Machinery · 11-50 employees

Used daily for less than 12 months
May 28, 2026

Lead Forensics Review

My overall experience with Lead Forensics is very positive. The system offers many possibilities and an additional business perspective. The technical support is top-notch, which makes the cooperation exemplary.

What they liked
  • Excellent customer service
  • In case of any questions or concerns, our representative always provides constructive and prompt assistance
Room for improvement
  • The amount of options and possibilities is large, which can be overwhelming
  • In my opinion, optimization in terms of UX would be useful

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