Lofty

Review of Lofty Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Lofty

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automatio...

Lofty Screenshots

Lofty Features

Features of Lofty
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management

Lofty Integrations

dotloop logo
dotloop
BoldTrail Back Office logo
BoldTrail Back Office
Google Calendar logo
Google Calendar
Mailchimp logo
Mailchimp
Gmail logo
Gmail
Zapier logo
Zapier

Customer Reviews

See why people love Lofty

5 Star
40%
4 Star
10%
3 Star
10%
2 Star
10%
1 Star
30%
Andrew B.

Andrew B.

Verified User

Retail · Self-Employed

Used daily for more than 2 years
Dec 22, 2025

A solid no B.S. card

It's so non-discriminant and easy to use that I've been using it for years and years and years personal and professionally. There referral services Straight up and pays out quickly I've hooked all my friends and family up.

What they liked
  • Just about everything is free, and what isn't you hardly notice
  • They have a version of a credit card that gains interest and affects your credit even though I don't have one yet
  • But I like how I can connect chime with any type of credit monitoring service, the syncing works with KEY bank which seems to be picky with whom they work with
  • Also I've noticed that half of the banks with debit cards don't wanna let you link the actual cards with services like Google pay so you can go contactless and with chime it's a piece of cake
Room for improvement
  • Sometimes their customer service is a little hard to get threw to
  • I can always get someone it just takes a little while
  • And you get an additional savings account right off the bat whether you want it or not
  • It's not bothersome and your not forced to use it I just think it's a waste
Switched From

Because they aren't as big they don't have as many ATMs or they didn't then and chime (the app)is very easy to use.

Why they chose it

"Well their app is very easy to use and they have ATMs everywhere."

Joshua S.

Verified User

Real Estate · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Been using since it was call Chime

Overall it has been pretty good. Like I said their pricing is high for any of their add ons. I wasn’t a fan of their social media ads they claim to create for you

What they liked
  • How easy it is to customize the system to all of your needs and likes
  • I do like the fact it comes with website customizations
Room for improvement
  • The pricing is very high for the level of customer service I get
  • It usually takes a long time to solve issues
Switched From

I wanted something more customizable and fub didn’t give me that option. Especially for the website functions

Verified Professional

Real Estate · Self-Employed

Used daily for less than 12 months
Dec 22, 2025

Don't waste your money!

They made a lot of promises when they sign you up but never delivered. I had them for six months and only got a few bad leads.

What they liked
  • I don't have one thing I liked about this company
  • They never delivered on their promises and I wasted my money
Room for improvement
  • Customer service
  • When you call their customer service you get some foreigner that you can barely understand
  • The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me I got 1 lead
Switched From

I was told Lofty was a better company so I switched. BIG MISTAKE

Amanda R.

Verified User

Real Estate · 5001-10000 employees

Used daily for less than 6 months
Dec 22, 2025

Lofty Pros and Cons

I like how it keeps all contact information in one place and allows you to set reminders for your tasks. Customer support is very slow responding and it's hard to get a fast and direct answer with issues.

What they liked
  • I love that the AI intelligence writes texts and emails for you
Room for improvement
  • The filters are hard to navigate and do not stay permanently
Switched From

I recently changed my brokerage and this is the crm they use.

Sundi C.

Verified User

Real Estate · 10000+ employees

Used weekly for more than 2 years
Dec 22, 2025

I e recommended it lots!

It’s been good. Useful, support has been good and I like the ease of social media ads

What they liked
  • Easy to use, robust and easy to customize
Room for improvement
  • Task management not integrated with my calendar
Switched From

I Switched brokerages and they were the crm of choice

Lori P.

Verified User

Real Estate · 2-10 employees

Used daily for less than 12 months
May 28, 2026

Wouldn't use it if it were free - Horrible CRM

Horrible. Nothing but promises. Never resolve anything even when you escalate. I've never had so many problems with email. Lofty has undermined my business like no other software.

What they liked
  • Lots of features but none of them work
  • Customer service picks up but they never solve problems
  • They are very good about asking for feedback but don't apply it
Room for improvement
  • Horrible, horrible, horrible
  • What a waste of time and money
  • We have submitted over 50 tickets in a two month period
  • Emails bounce, websites don't integrate, features don't work, they make promises, open tickets and close them with no resolution
  • I have used multiple CRMs and this is by far the worst customer service ever
  • I wouldn't use it if it were FREE
Switched From

Firepoint bought Lofty. We were told this would be a smooth and seamless transition with all the same features. It has been a nightmare.

Verified Professional

Business Supplies and Equipment · Self-Employed

Used daily for more than 2 years
May 28, 2026

Chime Review Ten Out Of Ten

Being in service with chime, I love it! I would recommend everybody to use chime and start the Chime credit builder account! They report every 30 days to your credit scores. Seriously, you cant beat that

What they liked
  • The credit builder account is the best feature about this software, I truly believe that this software can help build the whole world economy
  • I trust and use Chime, always will, and will continue to provide Chime services to all around
Room for improvement
  • The only minor problems I see is the timing it takes to Deposit from ACH
  • Kind of not a big fan on waiting 4 to 7 days on transfers
Switched From

Better credit opportunities and faster transfer rates!

Thomas D.

Verified User

Real Estate · 2-10 employees

Used daily for less than 12 months
May 28, 2026

Best software, but support that makes you wanna pull out your hair!

Except for support I have been thrilled with Lofty. The only frustration has been support and the requirement to repeatedly say the same thing over and over.

What they liked
  • Amazing software, integrated, automated, and very easy to use
  • While there are a few limitations of the website, it looks and functions amazing
Room for improvement
  • Customer service response timeline is slow
  • Like 24 hrs for an email response, and a large chance that the email response from support will ask for information that has already been asked and sent or was listed in the original request
  • After 7 days of back and forth with 3 different representatives asking the exact same question I moved to chat
  • They take almost 10 minues to respond to each chat message, but if you do not respond in less than 2 they start messaging asking if you left the chat already
  • It is not the fault of the reps, but is the fact that Lofty has them talking to multiple people at once, so they bounce between tasks and questions, and conversations trying to keep up and provide a very low level of service response time

Alexander R.

Verified User

Real Estate · 51-200 employees

Used daily for less than 2 years
May 28, 2026

Average At Best

Verified reviewer

What they liked
  • The smart plans are key in creating automated messaging
  • The social media posts are also very nice to have
Room for improvement
  • The customer support is terrible and slow
  • They have guides and walkthroughs for technology that they say they don't actually support
  • Why even have it in your instructions and guides if you don't have it
  • They can easily waste your time
  • If you absolutely need Lofty, I understand, but there are better more affordable CRM's out there
Switched From

My office discontinued KVCore ............

Eric F.

Verified User

Real Estate · 2-10 employees

Used daily for less than 2 years
May 28, 2026

Lofty - Least Innovative CRM

I would not recommend Lofty, the only reason we used it is because our google ppc provider funneled our IDX leads through there. Would never buy outside of that.

What they liked
  • It was a basic CRM that did have some functionality
  • AI chatbox was helpful and affordable, however you get what you pay for
Room for improvement
  • They are behind almost every CRM company for real estate in many ways
  • Their support system for users is really lacking, they were hard to get ahold of and rarely knew how to help me with specific questions

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