SerpApi

Review of SerpApi Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About SerpApi

SerpApi enables enterprises to gather, extract, and comprehend information from various search engine outcome pages. It provides teams with the ability to handle browser imitation, CAPTCHAs, page modifications, dynamic IP addresses, large quantities of data, and other aspects of unified data gathering through a single interface.

SerpApi Screenshots

SerpApi Features

Features of SerpApi
API
Data Connectors
Data Import/Export
Data Verification
Document Extraction
Email Address Extraction
Image Extraction
Multiple Data Sources
Phone Number Extraction
Reporting/Analytics

Customer Reviews

See why people love SerpApi

5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Jessyca F.

Jessyca F.

Verified User

Internet · 2-10 employees

Used weekly for less than 6 months
Dec 22, 2025

If you need accurate data about what's on the SERP, this is a great way to get it

After years of using third-party tools for tracking keywords and chasing Featured Snippets, I switched to just using Google Search Console because it’s the origin source for accurate (albeit incomplete) data about what’s happening with my keywords and pages. Of course Google doesn’t want SEO to be easy so they don’t give you any helpful information about what’s going on with the SERPs.

What they liked
  • I can check results in different locations, I can see all of the SERP features and their underlying metadata on demand with no commitment required to a particular set of keywords
  • Also, alongside the JSON returned from the API you get a screenshot of the actual SERP, not some cobbled-together version of what was there
  • It’s much easier to grok
Room for improvement
  • My only complaint is that the Google Sheets plug-in doesn’t work the way I’d expect it to
  • I struggled with it and gave up, just relying on the web-based tool for now
  • Eventually I’ll integrate the data into my own SEO tools but for now the desktop website is easy to use and tells me what I need to know
Switched From

I was overpaying for what I was getting from SEMrush and SEO PowerSuite was just too frustrating to use, though very reasonably priced. I want the information I want when I want it, I don't want to commit to a subset of keywords to know everything and then have to pay more to learn about what's happening with new keywords.

Rao F.

Verified User

Information Technology and Services · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

Amazing service!

Verified reviewer

What they liked
  • SerpApi is an amazing tool for developers and businesses who need to gather search engine data for any purpose
  • We've been using it for a while, and their support is amazing
Room for improvement
  • Nothing yet
  • The service has been awesome so far
Switched From

Google integration is awesome. Everything that we need.

Leo L.

Verified User

Leisure, Travel & Tourism · 2-10 employees

Used daily for less than 2 years
Dec 22, 2025

Great Service and reliable API

Verified reviewer

What they liked
  • We used Google Maps API which included detail, review and photo
  • The data is live fetch from google map and the API is stable and reliable
  • The customer support team provides prompt responses to inquiries submitted during regular business hours
  • In addition to the JSON data, the API returns an authentic screenshot of the actual search engine results page, rather than an approximated reconstruction
  • Having the real screenshot makes the output much more intuitive and easier to quickly comprehend
Room for improvement
  • Instead of the current monthly subscription model, a pay-as-you-go pricing plan or bulk purchase of non-expiring API calls would better suit our unpredictable and fluctuating usage needs
  • With our API call volume varying significantly each month, the flexibility to pay only for what we use or pre-purchase call bundles that never expire would allow us to optimize costs based on real API demand

Yuma H.

Verified User

Computer Software · 2-10 employees

Used daily for less than 6 months
Dec 22, 2025

Fastest google search API we have tested

We need a very consistent API that is quick and provides flexibility. SerpApi provided us with that. They even report on their performance with all the trackable response times.

What they liked
  • SerpApi is the fastest SER API that we have tested and we have tested many
  • It also provides the features we need like all the search options
  • Customer support is extremely quick to respond and very accommodating
Room for improvement
  • Not really found something negative yet
Switched From

Speed was better with SerpApi than with ScaleSERP

Why they chose it

"Speed! And better search options + better customer support."

Andris M.

Verified User

Marketing and Advertising · 2-10 employees

Used weekly for less than 6 months
Dec 22, 2025

SerpAPI has top-tier support staff and customer service

Overall, I was satisfied with her service. It was just a bit overkill. I ended up canceling my service after talking with customer service and they were so helpful and they gave me three months free.

What they liked
  • I love the ease of use and the fact that it can easily be hooked up to an N8N workflow with an HTTP request
  • And I love the amount of services you can search
Room for improvement
  • I wish they had smaller packages with their plans seeing that their base plan is $75 for 5000 searches
  • I would love to see a smaller package for $20 for 1000 searches

Verified Professional

Marketing and Advertising · Self-Employed

Used daily for less than 6 months
May 28, 2026

Great to check if a domain is running a Google Ad

Very easy! I used it with Clay and the API integration was smooth

What they liked
  • The ability to see if domains are running google ads
Room for improvement
  • Nothing
  • It's great and met my needs
  • I will use again if I ever have the need

Leo R.

Verified User

Information Technology and Services · Self-Employed

Used daily for less than 6 months
May 28, 2026

serpapi.com number 1 for all your data aggregation needs!

The website is very easy to use, providing payload examples and very detailed user docs to use the API calls. Love how you can manually tinker in the playground for all API calls they have before moving them to code. My experience with their amazing support team certainly won me over. For me that is most important.

What they liked
  • The support team are always on hand to support in any issues you may have
  • I was very impressed with the support I received
  • For me you can't put a price on this when a business is dependent on a rapid reply
  • Superb
Room for improvement

I wish unused API calls could be carried over to the next month or at least a chunk of them

Ed P.

Verified User

Retail · 11-50 employees

Used daily for less than 6 months
May 28, 2026

Good Service

Excellent. No problem using the API, no problem with support.

What they liked
  • Easy API, had results up and running in no time
  • Fast support
Room for improvement
  • Not really a "con", but you should be aware that it ONLY parses specific sites
  • You can't use their proxies to directly grab HTML data from random sites
  • That is not what they do

troy m.

Verified User

Capital Markets · Self-Employed

Used daily for less than 6 months
May 28, 2026

easy queries

The service is easy to start, and they have responsive, helpful customer support

What they liked
  • Easy to use and fast, I was able to query google flight data
Room for improvement
  • The price seems like a lot as a student but its competitive relative to others

Ali V.

Verified User

E-Learning · Self-Employed

Used monthly for less than 6 months
May 28, 2026

Great product

I used it for automating queries to google scholars and retrieve relevant documents. Works quite conveniently and efficiently unlike other APIs I tried.

What they liked
  • Very easy to use and quite effective
  • They have both nice interface and API
  • Quite effective and reliable Also, they have a great customer service
Room for improvement
  • None that I can think of
  • I'd be even happier if I could submit more queries each month ;) Otherwise, no complaints

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