Volusion

Review of Volusion Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Volusion

Volusion is a cloud-based e-commerce solution designed to help businesses design, launch and manage personalized e-commerce websites using custom domains and personalized themes. The platform comes with a built-in content editor, which allows organizations to add or update text content and images across the website. Volusion lets users create custom product category pages, add subcategories and handle search engine optimization (SEO) to improve promotion. Features include CSS editor, inventory monitoring, search capabilities, barcode generator, pricing management, tax rate calculator and ROI tracking. Additionally, role-based permissions allow managers to provide restricted access to employees, view admin history and track changes across the online store. Volusion enables enterprises to manage customer accounts and view purchase history/contact information to improve marketing campaigns. It allows users to gain insight into abandoned/live carts, and popular products via reports. The solution supports integration with various third-party platforms such as Facebook, eBay and Amazon.

Volusion Screenshots

Volusion Features

Features of Volusion
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management

Customer Reviews

See why people love Volusion

5 Star
50%
4 Star
10%
3 Star
20%
2 Star
10%
1 Star
10%
Michael W.

Michael W.

Verified User

Consumer Electronics · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Volusion has given us a great web site

We have been using Volusion since 2011. It has never failed us. Never has a customer or a potential customer called with a complaint about any aspect of our web site. We have hundreds of products, and thousands of customers. It is so easy to create new products, new pages, new categories, and arrange them as I wish. Volusion ia also handling our PPC accounts, creating and maintaining ads, with weekly reports. Overall, I would recommend Volusion to anyone looking to create a digital storefront.

What they liked
  • The stability
  • There's never been an issue with connectivity
Room for improvement
  • There are not very many options for offering my customers discounts
  • Coupon codes are very restricted

Kimberly L.

Verified User

Retail · Self-Employed

Used daily for more than 2 years
Dec 22, 2025

Volusion works

all of my sales go through it

What they liked
  • easy to help customers find what they are looking for
Room for improvement
  • setting up was so very horrid, total pita
Switched From

Big commerce got full of themselves and doubled cost

Why they chose it

"trial period to check out and start setting up"

Carlos A.

Verified User

Apparel & Fashion · Self-Employed

Used daily for less than 6 months
Dec 22, 2025

Learned the hard way

LOUSY. Unable to fix bugs in software. Cannot run a business like that and switched to another company that gave phone support

What they liked
  • Chat was very very helpful in trying to help though issues
Room for improvement
  • Lack of phone support
  • Constant bug issues
  • Too much down time
  • Clients could not access the website for days
Why they chose it

"Though they would be easier to use as an e-commerce platform"

josh d.

Verified User

Apparel & Fashion · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Great ecommerce platform

I've had a great experience with a software I continue to use it to this day

What they liked

This is a very easy to use platform that I was able to learn quickly and has helped me immensely

Room for improvement

If you're using multiple items especially in the hundreds plus I would definitely recommend the import export function

Switched From

There was a lot more functionality with this program versus shopify

Verified Professional

Cosmetics · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

Very robust software but an outdated dashboard

This site had a lot of features I loved and were automatically included. Multi-level pricing, customer ticketing, ability to receive multiple payments against an invoice. Features that I no longer have on Shopify or have to pay extra for.

What they liked
  • The best thing about Volusion is that many of the features are automatically included in their packages
  • Unlike Shopify where you have to add other apps to do things you want it to do
  • We were on Volusion about three years before switching to Shopify and it wasn't our choice to switch
Room for improvement
  • It wasn't easy for my staff to learn and the dashboard isn't very user-friendly or aesthetically pleasing like it's competitors
  • There aren't many free themes that make your site look amazing so you really need to pay for customization unless you know how to do it yourself
  • Also, downtime
  • It didn't happen often but when it did, you just have to wait until it comes back up

Verified Professional

Marketing and Advertising · 2-10 employees

Used daily for less than 12 months
May 28, 2026

Old fashioned, much better options available

Marketing and Advertising

What they liked
  • Volusion's platform is a mix match of old settings and products
  • Google searches don't reveal helpful information beyond simple answers
  • Documentation in google search results is to old salesforce support website that no longer works
  • Help articles are missing information or steps for how to configure simple items like Google Merchant feeds
  • Very closed ecosystem with very few vendors
  • Platform is totally outdated
  • It "does" work, but I regret having to use it because it already existed for the client
Room for improvement
  • Feature set is too old
  • Its like working on a platform that hasn't been updated since the early 2000's
Maggie M.

Maggie M.

Verified User

Design · 51-200 employees

Used other for more than 2 years
May 28, 2026

Nice starter for e-commerce or small inventory options

Overall experience was middle of the road. If you have a simpler website this will work okay for you, but for the industry I was in it was not able to handle the complexity of variations in the products for sale. When it came time to create a second website our company went with a different e-commerce platform that could handle it with a better user experience (both consumers buying on the website and administrators/customer service processing orders from the website's back-end dashboards).

What they liked
  • I liked that they offered custom website design services so you know their design will work with optimally with their platform
  • Even though wait time were sometimes long, technical support also helped you with setup and testing different configurations to make sure it was working correctly or in the way you are hoping it to
  • The ability to mass download and update product information fields, including shipping, SEO, and pricing using Excel files was a huge plus
Room for improvement
  • Features for price differences on different options is too linearly set up, and the options show the user the price difference as (+/-)$0
  • 00 to the base price shown, not the actual final price, which is confusing to many users
  • It was also difficult to create strict multi-variant pricing rules for products in which there was more than one option that effected final price (e
  • g
  • size and color)
Sue F.

Sue F.

Verified User
Used daily for more than 2 years
May 28, 2026

I have been with Volusion for over 10 years and have never been disappointed.

Verified reviewer

What they liked
  • Continuous uptime, fast & friendly customer service and tons of features to customize your site
  • I tried the SEO plan to optimize my site and my organic search is up dramatically, well worth every cent
Room for improvement
  • Can be somewhat daunting to get set up, but you'll get it
  • UI can be a bit confusing, but the Help Center is really easy to find and get all the answers you need
Aaron M.

Aaron M.

Verified User

Wholesale · 11-50 employees

Used daily for more than 2 years
May 28, 2026

I do not recommend using Volusion

Verified reviewer

What they liked

Exporting data out and importing it back in is pretty easy, and pretty fast, but that is the only Pro I can think of

Room for improvement
  • It's not free itself, its a hosted, paid solution
  • You have very little control of the codebase, which highly interferes with customizations and SEO

Robert E. F.

Verified User

Publishing · 1001-5000 employees

Used daily for more than 2 years
May 28, 2026

Volusion is my only choice for SMB Ecommerce

I have owned Ecommerce sites since 2004 and Volusion is the best service for my needs. Excellent library of features and very easy to use. Integrates with numerous marketplaces as well.

What they liked
  • - Ability to input COGS (the price I'm paying a manufacturer/supplier)
  • - Ability to automate orders to be sent to vendors - Import/Export functionality works very well - Provide important features like the ability to setup redirects, edit your robots
  • txt file, etc
Room for improvement
  • - Volusion does offer SEO-friendly URLs but the naming convention applied could be cleaner - Volusion's free website templates are good, but very simple
  • If you would like a more advanced template their custom development fees are costly

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