Zapier

Review of Zapier Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Zapier

Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs. Zapier moves info between your web apps automatically, so you can focus on your most important work. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. With a 99.9% uptime as well as SOC 2 Type II and SOC 3 compliance, you can count on Zapier for your business-critical workflows. Working with a larger team? Zapier for Companies offers collaboration and security features that let you unlock the power of automation for your entire organization. Work with a dedicated Customer Success Manager to get live onboarding and strategy support to help you plan your automation strategy. Fine-tune your security settings with advanced administrative features like SAML single sign-on (SSO), account consolidation, app restrictions, and more.

Zapier Screenshots

Zapier Features

Features of Zapier
API
Configurable Workflow
Dashboard
Data Connectors
Data Extraction
Data Import/Export
Data Management
Multiple Data Sources
Reporting/Analytics
Third-Party Integrations

Zapier Integrations

Slack logo
Slack
Gmail logo
Gmail
Mailchimp logo
Mailchimp
ActiveCampaign logo
ActiveCampaign
HubSpot CRM logo
HubSpot CRM
Google Calendar logo
Google Calendar

Customer Reviews

See why people love Zapier

5 Star
60%
4 Star
30%
3 Star
10%
2 Star
0%
1 Star
0%
Ayushi D L.

Ayushi D L.

Verified User

Information Technology and Services · Self-Employed

Used monthly for less than 2 years
Dec 22, 2025

Child's play once you've read the manual! ✨

Verified reviewer

What they liked
  • Zapier feels like child’s play once you go through the walkthrough
  • I just make sure to have the details ready for the two apps I want to connect, and voilà—after a few quick steps, my automation is all set up
  • Have been using it for both personal & client projects :)✨
Room for improvement
  • Cost is an issue sometimes, for a solo entrepreneur/freelancer like me
Switched From

Moved to Zapier because of better UI and ease of use

Victor B.

Verified User

Marketing and Advertising · 51-200 employees

Used weekly for more than 2 years
Dec 22, 2025

In-depth automations at the tip of your finger

Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform.

What they liked
  • It mostly definitely has to be the massive amount of integrations available
  • Any SaaS you can name is available: CRMs, etc
  • I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing
Room for improvement
  • Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers
  • Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap
Switched From

I must admit that Make is a clear choice over Zapier when it comes to UI/UX. It makes workflows more engaging and visually appealing, especially as it expands to include more features. However, it does lack in terms of platform support.

Why they chose it

"It felt that “n8n” features primarily targets individuals with extensive coding experience. While it’s no doubt a valuable feature, it may not be entirely suitable for the general end-users"

Joseph S.

Verified User

Consumer Goods · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Great Workflow app

Verified reviewer

What they liked
  • It's fairly easy to setup workflows and automation
Room for improvement
  • Small amount of workflows available without paying too much
  • Sometimes setting up workflow is confusing

Bridget W.

Verified User

Marketing and Advertising · Self-Employed

Used monthly for more than 2 years
Dec 22, 2025

Zapier makes you a developer!

I still use Zapier and will continue to do so. I've since moved from Calendly to NeetoCal and from Mailchimp to MailerLite. I have yet to create those connections. But I'm sure it will work. Basically, if there's an open API, you're golden.

What they liked
  • What I like most about Zapier is the ability to connect software without being a developer or relying upon the SaaS products themselves having native integrations
  • For example, I wanted new clients that I created in Xero to be added automatically to my Mailchimp list
  • I did the same with new contacts from Calendly sales calls
  • It was really easy
Room for improvement
  • Sometimes, when a connection doesn't work, it is frustrating for a non-developer to figure it out
  • For example, I would have issues with "email address" in Xero contacts
  • But those were vendors (as in accounts payable), not new clients
  • So maybe it was user error but it was frustrating

Ignacio S.

Verified User

Real Estate · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Efficient client and data automation in quick time.

It helped Villalba Propiedades automate data syncing and document exchanges, conserving time and minimizing human errors in everyday agency operations.

What they liked

Zapier's easy organizational management and data automation secure clients' approval, automating tedious real estate tasks and enhancing agency response to clients

Room for improvement

Bugs and inadequate client assistance from teams sometimes stifle processes, particularly when combining several property management software involves technical debugging

Verified Professional

Banking · 51-200 employees

Used weekly for less than 2 years
May 28, 2026

Great tool to save time and automate processes

Zapier allowed my company to streamline internal processes and manage org workflows much seamlessly and faster.

What they liked
  • Zapier is a great platform to automate and sync processes, saving a lot of time and reducing the risk of manual errors, while keeping a simple and interactive UX
  • It also has a community that helped me debug issues when I encountered them, as well as the client support team that has always remained attentive to solving my inquiries
Room for improvement

It would be great to keep on making conditionals for paths smarter, since otherwise it forces me to create a path for each future date of events, instead of asking it to run a different path each first Thursday of the month (for example)

Katherine C.

Verified User

Non-Profit Organization Management · 11-50 employees

Used daily for more than 2 years
May 28, 2026

Useful but could be more user friendly

Essential tool, wish it was a bit more user-friendly and did not require tech-savvy staff to navigate it.

What they liked
  • Zapier provides automations to help save time and manual work in transferring information between platforms
  • Some of the automations are really valuable for us
Room for improvement
  • Changing automations was a pain when we had a change in staff and ownership of zaps needed to be adjusted
  • Its also sometimes slow to troubleshoot zaps that break down

Isabelle M.

Verified User

Information Technology and Services · 51-200 employees

Used daily for less than 2 years
May 28, 2026

A reliable integration hub

Verified reviewer

What they liked
  • Zapier has been an excellent integration tool for connecting Fathom, Autotask, and Mailchimp
  • Setting up Zaps is incredibly straightforward, especially with the help of Copilot, and the testing features are intuitive and user-friendly
  • Overall, we're very pleased with the tool's simplicity and ease of use
Room for improvement

While having even more native integrations would make Zapier even better, the ability to connect directly to APIs ensures that most workflows can still be achieved effectively

Ravi V.

Verified User

Construction · 1001-5000 employees

Used daily for less than 12 months
May 28, 2026

Powerful automation but bit pricey

Zapier became an important part of the workflow. I like you can save time by automating manual data entry tasks but it can get expensive if you require heavy automation.

What they liked
  • Zapier can help you hours by automating tasks that are repetitive and can connect apps which generally dont connect
  • Zaps can set up easily by a non technical user as well
Room for improvement
  • It is bit expensive and when you start multi step zaps or if you require higher limits
  • The intregrations between apps can break as well sometime and troubleshooting can take quite a time
Ashley G.

Ashley G.

Verified User

Marketing and Advertising · Self-Employed

Used monthly for less than 6 months
May 28, 2026

A necessary evil

A necessary evil. Honestly, I'm waiting for another platform that is more user friendly... and maybe this will become so as their AI gets better at flow building.

What they liked
  • It does integrate with a lot of platforms, and is the industry standard
  • Their AI function to build flows is getting better
Room for improvement
  • It is complicated to learn and set-up
  • Since it is capable of doing so much, there is a lot that can go wrong

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