BNTouch Mortgage CRM

Review of BNTouch Mortgage CRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About BNTouch Mortgage CRM

BNTouch Mortgage CRM is a fully integrated digital mortgage system, CRM, marketing, and POS tool offering a comprehensive mortgage business growth platform for loan officers and mortgage companies. BNTouch Mortgage CRM includes an extensive suite of features such as email and SMS marketing automation, lead distribution and management, 35+ proprietary mortgage tools, digital 1003 application, pre-built marketing content, customized video marketing, curated social media content, plus more. This solution can integrate with LOS, Outlook, Zapier, and other existing systems.

BNTouch Mortgage CRM Screenshots

BNTouch Mortgage CRM Features

Features of BNTouch Mortgage CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management

BNTouch Mortgage CRM Integrations

MeridianLink Mortgage logo
MeridianLink Mortgage
Microsoft Outlook logo
Microsoft Outlook
Google Calendar logo
Google Calendar
Zapier logo
Zapier
Calyx Point logo
Calyx Point
LendingPad logo
LendingPad

Customer Reviews

See why people love BNTouch Mortgage CRM

5 Star
70%
4 Star
20%
3 Star
0%
2 Star
10%
1 Star
0%
Jeremy M. L.

Jeremy M. L.

Verified User

Banking · 201-500 employees

Used daily for less than 12 months
Dec 22, 2025

Mortgage Teams & BNTouch CRM

I am still using BNTouch so that has to amount for something. We expected to go to another crm 6 months down the line when new features opened up, but bntouch has everything we need and it continues to grow for us.

What they liked
  • BNTouch is an important part of my day
  • The system has availability for you to set up everything inside a crm where other companies have these features locked out
  • It is
Room for improvement
  • There are way too many options to choose from
  • It took us a while to set up the system to work how we wanted it to
  • In comparison this is just as salesforce is with their software
Switched From

pipedrive is limited to its resources and its features. We needed a crm that had marketing automation, website building capabilities, email marketing, lead capture and nourish and much more and bntouch had that whereas pipedrive did not.

Mark D.

Verified User

Financial Services · 51-200 employees

Used weekly for more than 2 years
Dec 22, 2025

Insight to BNTouch

My overall experience with BNTouch Mortgage CRM is that it is a highly effective tool for mortgage professionals who want a comprehensive, industry-specific platform to automate their marketing and streamline their loan process. The system's strengths lie in its specialized features and robust automation. However, prospective users should be prepared for a potentially dated interface and a learning curve during setup. While it may have some technical quirks, the strong customer support and all-in-one functionality make it a valuable asset for many in the mortgage business.

What they liked
  • What I liked most about BNTouch Mortgage CRM is its specialization in the mortgage industry
  • The platform is designed from the ground up for mortgage professionals, which means its features are highly relevant and effective for lead management, client communication, and automating the loan process
  • The robust marketing automation, including pre-built content for email, text, and video campaigns, is a major pro
  • I also appreciate the digital loan platform, which simplifies the borrower experience with features like an online 1003 application and a client portal for document management
  • The comprehensive suite of tools, from lead distribution to team collaboration and reporting, makes it an all-in-one solution that significantly boosts efficiency and productivity
Room for improvement

Lack of customization: While BNTouch offers some customization, I feel it's too rigid and lacks the flexibility to tailor the look and feel or workflows to my exact business needs, especially compared to more customizable platforms like Salesforce

Switched From

Company pays for this one. So no point in me running two

Ali O.

Verified User

Financial Services · 2-10 employees

Used daily for less than 6 months
Dec 22, 2025

I didn't love it

Financial Services

What they liked

Customer service was always willing to help with issues, and they really tried their best, but response times were pretty long, making it difficult to deal with

Room for improvement
  • We used it for several months and my team, including myself, still found it to be not at all user-friendly or intuitive
  • I know there's a learning curve with these sorts of things, but after 4 months, we should have been able to at least have more than a super basic understanding of how to store contacts and send emails
  • We constantly had questions about how to perform certain automated marketing functions, and in order to ask the questions, we had to submit support tickets, some of which wouldn't be addressed for a couple days
  • Additionally, the website says the mortgage pipeline is fully customizable, but we found this to not at all be the case
  • As a result, the pipeline was fairly useless to us, because we couldn't display it in a way that made sense for our business

Emilio M.

Verified User

Banking · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Great working tool

It has been great over all, customer service, support team are always available and ready to help. I am well satisfied.

What they liked
  • I have been using this CRM since 2004 and it's great
  • Graphics, tabs, marketing materials, reports
Room for improvement
  • We need more Spanish marketing materials, videos and newsletter as well
  • WhatsApp option will be a plus
Why they chose it

"Easy to use and price was good. Feel comfortable with system"

Rob K.

Verified User

Financial Services · Self-Employed

Used daily for more than 2 years
Dec 22, 2025

BNTouch CRM: A Game-Changer for Mortgage Professionals

The BNTouch CRM has been a game-changer for me as a mortgage professional. Its intuitive interface and powerful automation tools have streamlined my workflow, allowing me to focus on delivering top-tier service to my clients. The robust customization options, automated marketing campaigns, and seamless integration with other systems have significantly boosted my efficiency and client engagement. BNTouch is designed specifically for the mortgage industry, making it easy to manage leads, track loan progress, and communicate effectively. Plus, their responsive support team is genuinely invested in my success. I highly recommend BNTouch to any mortgage professional looking to elevate their business.

What they liked
  • BNTouch is very simple to use - it feels "logical" in how it is organized
  • And the tools that it provides are fantastic
  • I love the ability to mass-text as well as mass-email, all with personalized communications to the client or partner
Room for improvement
  • I have no issues at all at this time, sorry
Switched From

BNTouch is much more simple and logical to use.

Why they chose it

"BNTouch is much more simple and logical to use."

Michael W.

Verified User

Real Estate · 201-500 employees

Used daily for less than 6 months
May 28, 2026

BN Touch is truly an elite CRM

Top notch and I am very happy I am with them

What they liked
  • BN Touch is an incredible CRM with support that is top notch, friendly and extremely helpful
  • I have used many platforms for my mortgage business
  • I cannot be happier and more satisfied than I am with BN Touch
  • The support from [sensitive content hidden] was amazing
Room for improvement
  • None as its been great
  • Like I said before the support and transition has been great
  • So no cons
Switched From

Because BN Touch met my needs better vs my other platform. The Customer Service is better as well

Adam B.

Verified User

Banking · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Fairly flexible, easy to use, competent system

Support is top notch. The best I've ever experienced.

What they liked
  • Fairly easy to learn and use
  • Not flashy, gets the job done without a lot of fanfare
Room for improvement
  • Reporting is not good or easy to use
  • No true dashboard to reflect metrics
Switched From

New company gave opportunity to switch and went with BNT under advisements from peers

Lauran H.

Verified User

Financial Services · 2-10 employees

Used weekly for more than 2 years
May 28, 2026

Tons of Functionality & Features

Overall I would recommend BnTouch. It has all the functionality we need and then some. It can do anything we might ever want it to, and we could do a better job of utilizing this tool and making the most of what it's capable of.

What they liked
  • It's comprehensive
  • I appreciate that there are a lot of features and functionality with BnTouch
  • They have tons of options and settings, lots of data, email campaigns and automated options
  • We can maintain contact info and notes on clients, realtors, other referral partners, and separate loan records for the same client(s)
  • We like being able to log events and keep everyone in the loop
  • I've had excellent experiences with customer support
  • They've been incredibly responsive and helpful whenever there's a concern
  • They helped us with onboarding and implementation and did a lot of the heavy lifting for us
Room for improvement
  • I can get a little bogged down in all of the features and functionality
  • It can be cumbersome and cluttered and sometimes we feel like we are paying for lots of features that we aren't taking full advantage of
  • It has all the bells and whistles, but if you want something more streamlined and simple, it may be a bit too robust for you
Switched From

Pulse (FocusIT) integrated with CalyxPoint. When we left Point, we saw it as an opportunity to take a look at what was out there and find a better fit.

Francisco D.

Verified User

Real Estate · 2-10 employees

Used daily for less than 2 years
May 28, 2026

Great CRM for the mortgage industry

Great system . Generates at least 2 to 3 loans per year for me .

What they liked

Touching my clients with drip campaign, having thousands of clients and data base in one system

Room for improvement
  • I wish it was easier to use for marketing campaigns
Switched From

Hard to navigate , expensive , complicated to do multiple functions

Don H.

Verified User

Banking · 11-50 employees

Used daily for less than 6 months
May 28, 2026

GREAT CRM for Mortgage Origination

Verified reviewer

What they liked

Can easily keep track of former and new clients along with sending communication out to all clients with just a few clicks of the button

Room for improvement

Sometimes hard to navigate and learning what categories go with what type of lead or client

Switched From

Much easier to use and can send out communication/text/newsletters easy.

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(0/5 Stars)

Decision Context

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