Braze
Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
Overview
About Braze
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Customer Reviews
See why people love Braze
Noga M.
Verified UserFinancial Services · 11-50 employees
Great marketing automation tool
Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs.
- Holistic marketing automation
- Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people
- Very easy to use
Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey
Switched From
The pricing structure made more since for us as a growing company
Verified Professional
Food & Beverages · 10000+ employees
A great messaging platform for maturing companies!
8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need.
- I love how much automated functionality and personalization is available through out the different messaging capabilities
- There is a significant time commitment when setting up new automation but in the long run it saves time
- They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev
- Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team
- The other double edge sword is the support process
- You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly
- I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required
Switched From
Out grew their messaging capabilities and didn't allow for as much personalization.
Why they chose it
"Braze had better and clearer pricing structure and did not require our marketing team to learn SQL."
Sachin P.
Verified UserConsumer Services · 1001-5000 employees
Braze is a great CRM tool that make life mostly easier
Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement
- Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier
- Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using
- We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well
- There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available
- Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available
- In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently
- Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver
Angela R.
Verified UserFood & Beverages · 51-200 employees
Works for Complex Subscription Programs
Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff.
Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple
I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences
Switched From
Cost and service with the custom integration for our ecom platform was needed
Katelyn L.
Verified UserInformation Technology and Services · 201-500 employees
Flexible CRM Platform that Scales with Growth
Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work.
- Braze provides excellent value for money given its depth of features
- It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys
- The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly
- Its security and data privacy compliance also give confidence when managing tens of millions of users
- The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features
- Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly
- Bugs are rare, but when they occur, they can slow down analysis and require support tickets
Why they chose it
"We chose Braze because it offered the best balance between scalability, flexibility, and ease of integration. Compared to other solutions, Braze’s cross-channel orchestration and real-time segmentation allowed us to deliver personalized campaigns at scale without relying heavily on engineering support."
Arman H.
Verified UserRetail · 5001-10000 employees
Keep it up Braze! Excited to see what the future holds
I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement.
- I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input
- Braze’s real-time event triggering is super valuable
- Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance
You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight
Switched From
Contract ended so we decided to switch and join braze
Robert A.
Verified UserFood & Beverages · 201-500 employees
Braze - The CRM Booster You Need
Verified reviewer
- There are a few things that come to mind
- Braze is extremely flexible, we can create very simple customer journeys or very complex ones
- The number of partner integrations they have
- This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking
- Lastly, how committed Braze is to developing new tools for us to use
- Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts
- There aren't any big cons with Braze in my experience
- If I had to say something I would pick some small things such as not being able to include a seed list on pushes and not being able to call in nested properties for custom events when creating basic segments
Switched From
Lacked integrations with other tech partners.
Johnna L.
Verified UserMedia Production · 1001-5000 employees
A robust platform with room for development
Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their toolbox. The team at Braze is responsive and knowledgeable. There is something left to be desired regarding the speed at which feature requests are reviewed and implemented, but overall I love using Braze.
- The ability to personalize journeys and messaging using Liquid and other tools is a great benefit
- The retargeting options range from the simple basics to very granular, which is great when you need to automate a highly-personalized experience
- Feature requests and "on-the-roadmap" items take a long time to be developed
- Some of these items are just nice to have but some can become actual road blocks to drafting the intended user experience
Switched From
I'm not sure why the decision makers made the switch, but I can speak from experience that Adobe Campaign felt outdated and limited compared to what Braze can do across all channels.
Verified Professional
Research · 5001-10000 employees
A powerful tool with few trade-offs
Research
- the interface is user friendly
- Setting up campaigns and analyzing performance after deployment is easy
- The advance segmentation capabilities has significantly helped in our targeting efforts
- The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger
- The multichannel support and real time data which helps in better customer retention
- I wish Braze had a separate, dedicated section for email creation and management
- Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas
- There should have been SQL segmentation option, where the segmentation is complex and isn't possible through the drag and drop/ standard segmentation
Switched From
the product was going to sunset and didn't had modern functionalities
Meg K.
Verified UserFood & Beverages · 11-50 employees
I love Braze
Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative.
- Its innovative, and future thinking
- Braze really has the ability to level up our marketing and keep us ahead of the rest
Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects
Switched From
Adestra was not fit for purpose- it was very manual.
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