Brevo

Review of Brevo Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more. Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. Brevo can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.

Brevo Screenshots

Brevo Features

Features of Brevo
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management

Brevo Integrations

WordPress logo
WordPress
WooCommerce logo
WooCommerce
Zapier logo
Zapier
Shopify logo
Shopify
HubSpot CRM logo
HubSpot CRM
Google Analytics 360 logo
Google Analytics 360

Customer Reviews

See why people love Brevo

5 Star
70%
4 Star
30%
3 Star
0%
2 Star
0%
1 Star
0%
Edgar d.

Edgar d.

Verified User

Mechanical or Industrial Engineering · 2-10 employees

Used daily for less than 2 years
Dec 22, 2025

Amazing - Very impressive to see what the progress

As of now, one of the most solid ESPs out there, which not only produces an amazing front-end/UI experience but also delivers top-notch results on deliverability and acceptance by big providers.

What they liked
  • There are plenty of good reasons to like—easy product, well-built and clean interface
  • What most companies fail at is keeping a product that is friendly to end-users, since they want to showcase many options
  • However, SendinBlue (now Brevo) provides an excellent, clean path for Marketing and User Management
  • To add that the price is fantastic for small and mid-sized companies
  • API access is very but very good very impressive, quick fyi for those whom needed it
Room for improvement
  • I want to be able to add Marketeers and other users to the account without additional fees
  • I don't see the added value and it creates frustration to share a password
Switched From

Performance, Price and feedback from other users/companies on the platform.

Why they chose it

"Solid platform, very cheap and not ideal for what I was trying to accomplish."

Rob L.

Verified User

Medical Devices · 11-50 employees

Used daily for less than 12 months
Dec 22, 2025

Easy setup and high value vs competitors.

Very satisfactory. I have had little issue with the service since switching, and one of them was simply an issue of me not being able to find a fuction, which support easily pointed out to me.

What they liked
  • Value of services vs competitors
  • Ease of use of the dashboard and SMTP/API interfaces
  • Thanks to this, and a decent third party support of the service, I was able to quickly migrate us from mailchimp to Brevo
Room for improvement
  • Some instructions are unclear, so documentation could use a mild "tune-up
  • " Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked
  • The way the docs were written made it sound like it would be automatically checked
Switched From

Expanded our use from just email marketing campaign (newsletter type signup) to also using Brevo for transactional SMTP service. Also, the cost for Mailchimp did not come near meeting a decent ROI.

Why they chose it

"Easy migration from mailchimp, good reports from other users for Brevo/Sendinblue, reasonable pricing."

Verified Professional

Consumer Electronics · 2-10 employees

Used weekly for more than 2 years
Dec 22, 2025

Gets the job done

Consumer Electronics

What they liked
  • It gets the job done for broadcasts and opt ins
Room for improvement
  • Setting up the follow up sequence is not intuitive and is time consuming

Max K.

Verified User

Broadcast Media · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

Don't hesitate to use Brevo!

Apart from the two inconveniences mentioned above, which are quite frustrating for me (especially the suspension of campaigns prepared in full compliance with quality standards), my overall experience has been positive and I do recommend Brevo to others. The attractive pricing is also important advantage, especially for the large–scale email sending I need, which has to remain cost-effective.

What they liked

The advantages of Brevo for me: - attractive pricing compared to similar platforms - very clear interface and ease of use - a responsive, knowledgeable, and helpful support team - high email deliverability

Room for improvement
  • I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement
  • My campaigns were suspended even though the open rate was between 25–41%, and I had to contact support for assistance
  • I should note that in my campaigns I use only contacts from my own list, validated both with an external tool and manually
  • Another inconvenience is the “campaigns in review” process — the resulting delays in sending are unfavorable from a conversion standpoint, because emails don’t reach recipients during peak open-rate hours
  • I strongly recommend improving this
  • I never had this issue with Mailchimp
Switched From

I switched to Brevo from MailChimp because MailChimp had become too expensive, especially for large-scale email sending. Brevo offered a much more affordable pricing structure for the volume I needed.

Why they chose it

"I chose Brevo because it offers much more attractive pricing compared to similar platforms, which is especially important for large-scale email sending. The interface is very clear and easy to use, making daily work smooth and efficient. I also appreciate Brevo’s responsive, knowledgeable, and helpful support team, as well as the platform’s high email deliverability, which ensures that my campaigns reach their recipients reliably."

Faydra D. F.

Faydra D. F.

Verified User

Computer & Network Security · Self-Employed

Used daily for more than 2 years
Dec 22, 2025

Great For Transactional Email

My overall experience with Brevo has been good. It's easy to use, it's great value for the amount I spend on it. I tried using it for email marketing campaigns, but it wasn't ideal since I wasn't bombarding my subscribers all the time with emails. I'd go back the next month to do a newsletter, and all my subscribers would be marked "inactive." Their WordPress plugin used to not be updated in a timely manner, but they've done better in this department.

What they liked
  • I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that
  • I find the user interface to be easy to navigate, and I can always quickly find what I need
Room for improvement
  • I haven't used their customer support in quite some time, because they used to give me answers that weren't correct
  • What I didn't like about that is that someone who knows nothing about how email works would look at their replies and find them plausible
  • However, the technical language in their replies left a lot to be desired
Switched From

I was able to secure a lifetime subscription through AppSumo.com to be able to send out 10,000 emails a month, and I'd been looking for something other than WP Mail SMTP, which is a pain in the rump to set up.

Verified Professional

Marketing and Advertising · 11-50 employees

Used weekly for more than 2 years
May 28, 2026

Reliable and Professional Email Platform with Excellent Support

My overall experience with Brevo has been excellent. The platform is reliable, easy to integrate, and performs consistently well for both transactional emails and newsletters. I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly. Their responsiveness and professionalism really make a difference.

What they liked
  • I really like how reliable and easy to use Brevo is
  • I’ve used it as an SMTP server for several websites’ contact forms, and it has worked flawlessly
  • I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly
  • The platform feels stable, intuitive, and professional, which makes it a great choice for both developers and clients
Room for improvement
  • Honestly, there’s not much to dislike about Brevo
  • If anything, the interface can feel a bit slow at times when switching between sections, especially on accounts with a lot of contacts
  • But overall, it’s a minor issue compared to how well the platform performs
Switched From

Sendgrid was expensive for me, that's why we did the switch

Clare P.

Clare P.

Verified User

Information Technology and Services · 2-10 employees

Used monthly for more than 2 years
May 28, 2026

Brevo is my go-to SMTP email service

I'm a lead developer at a small web agency, and we always recommend Brevo to our clients. It's easy to set up, provides all the functionality our clients need at the best pricepoint, and the account configuration makes it very easy to co-work and troubleshoot across different accounts.

What they liked

Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks

Room for improvement

There is so much functionality that sometimes it's hard to find the particular item I'm looking for in all the menus

Switched From

Brevo has a better price point for our low-volume small nonprofit clients.

Carol W.

Verified User

Health, Wellness and Fitness · 2-10 employees

Used monthly for less than 6 months
May 28, 2026

A Refreshingly Simple Alternative to the Big Platforms

I reached out to customer service and they were able to help me identify the issue. They were very responsive and helpful. I've been looking for a newsletter service for some time, but didn't want anything overly complicated. I've used many in the past - Constant Contact, Mail Chimp, Active Campaign, HubSpot - and really like the simplicity of this program. I noticed your logo on the bottom of an email I received from a vendor I used so that's how I found you, and I'm happy I did. I'm very happy with my experience so far, so thank you for providing such a robust, free option! I anticipate requiring a subscription in the future, so keep up the good work!

What they liked

Ease of use, customer support, client management, and user interface, especially for the free version

Room for improvement
  • Didn't receive any notifications/warnings in my dashboard or email that my form was not sending properly
  • I tested my form and received a message that it went through, but I never saw the email in my account
  • Perhaps that's because it is a free account
  • I'm not sure
Switched From

It's been many years since I've used Mail Chimp; wanted to find an alternative

Why they chose it

"Ease of use and features especially with the free version"

Verified Professional

Computer Software · 11-50 employees

Used daily for less than 6 months
May 28, 2026

Brevo Email Integration Review

Overall, Brevo is a great platform, great UX, I’d say 9/10. And it was really easy to integrate it into my project as a developer(I used it to send emails). Would I pay for it? Definitely

What they liked
  • There’s a couple of things
  • The UX is really great, I didn’t have any issues signing up the first time, or finding my way around the website
  • Secondly, great customer service(shoutout to [sensitive content hidden])
  • And thirdly, it definitely eased my work as a developer, integrating it into my project was a breeze
Room for improvement
  • Things do happen without warning
  • My account got suspended without warning(first bad experience) and I couldn’t find any immediate answers from the terms and conditions or the help page (second one)
  • I had to reach out directly to support
Switched From

They didn’t give me what I was looking for. And it’s not that easy to figure out integration

Geoff S.

Verified User

Education Management · 2-10 employees

Used weekly for less than 6 months
May 28, 2026

Brevo - easy but powerful

I am new to email marketing. Brevo is an inviting company with easy access to a real help desk. I raised a help ticket about a query and received a fast friendly reply.

What they liked
  • An intuitive product, easy to setup with a good interface
  • Users can start small but have the confidence that the product will scale
Room for improvement
  • I am yet to find something that I do not like
  • If is was forced to find an area to improve, it would be easy access to better metrics
Switched From

Mailchimp was NOT user friendly and their help desk was not helpful!

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