ActiveCampaign
Review of ActiveCampaign Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
Overview
About ActiveCampaign
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ActiveCampaign Features
ActiveCampaign Integrations
Customer Reviews
See why people love ActiveCampaign
Christina S.
Verified UserHospitality · 1001-5000 employees
ActiveCampaign has upped our game in marketing.
We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.
- It makes it easy to create and personalize marketing campaigns to grab audience attention
- Reliable work automations to perform the repetitive tasks
- Offer efficient way like chats to interact with audiences
- Powerful marketing analytical tools that gives accurate reports about campaigns performance
- To be purely honest, no cons for ActiveCampaign
- It works greatly and has nothing to dislike
Christophe N.
Verified UserHealth, Wellness and Fitness · Self-Employed
An excellent contact management product that I highly recommend after using it for over 5 years.
ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result.
ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing
- ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant
- You need to quickly generate a return on investment through significant commercial activity
Switched From
ActiveCampaign is a more comprehensive and effective product.
Eduardo C.
Verified UserMarketing and Advertising · 51-200 employees
The auto responder that you need
I like ActiveCampaign. It has great deliverability and is easy to integrate.
- Automations are great and super flexible
- They are easy to build and the product comes with handy pre-built automations, I use the list cleanup for instance
- Can get pricey as your list goes up
- I noticed a few performance hickups lately, slowing down the web interface
Caspar B.
Verified UserInformation Technology and Services · 1001-5000 employees
Potentially great but underperforms.
Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it.
- Can eventually do most tasks we are asking of it consistently
- Email campaigns and automations work and are sent out in a timely manner
- Bad usability and very buggy
- Not simple to create and edit email campaigns
- Not easy to track UTM data through forms
- Not easy to manage contact lists
Selena M.
Verified UserMusic · Self-Employed
Very good in many ways but also incredibly frustrating
It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving.
- I like the user interface, the bold presentation and navigation make it feel friendly and easy to use
- The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions
- The automation builder is very good, has plenty of options and easy to use
- I have a real gripe
- I built an automation with a goal of checking if a lead had visited a certain page on my website
- This would enable me to know if they had purchased a product
- My website was integrated so this could be done
- But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation
- so they kept receiving the promo emails
- I got customer support on this issue multiple times and they all suggested different fixes, none of which worked
- Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve
- They never got back to me to let me know when it had been resolved
- Even though I left comments on their ads and their fb page
- They said 'we hear you
- we know its not working and we're working on it'
- But if they did ever fix it they never informed me
- It was such a simple Goal trigger
- Its a fundamental functionality that should have worked
- So I gave up on that automation and others like it
- Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'
- Well they never sorted out that basic issue that was important to me
- And I never used the other fancy things they had created
- So I'm disappointed with them
- And now I'm moving to GoHighLevel
- It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations
- And I can get the goal triggers working how I need them to
Switched From
Mailchimp was a nightmare to use and had very poor segmentation options. This was about 10 years ago when I made the switch.
Why they chose it
"I liked the interface; and the pricing and features for a beginner were very competitive."
Duncan E.
Verified UserE-Learning · 2-10 employees
Prices just keep going up.
ActiveCampaign have inceased the price on us almost 100% over the past 3 years. I just took the time to have a Zoom call and calmly lay out why this doesn't work for us. Their response - to offer us a lower level of service for almost the same price. So if we downgrade, we get less for the same price. If we switch to monthly (so we can leave if we want to without being tied in for a year - there are no refunds) - you guessed it - we pay even more. I feel like we are being backed into a corner with the choice of pay up or change provider. The choice is not going to be to pay up. I have no confidence that prices won't continue to increase. This feels like classic VC ownership - squeeze more out of the customers and don't worry if they leave. Which is fine if their objective is to have a handful of customers left paying a small fortune. Do you want to be one of those customers? Trust has been damaged and becaues of that we now have to figure out where to move next, rather than focussing on our business. If I could give no stars, I would.
- Good ecommerce integration and automations
Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or manage this
Switched From
lack of ecommerce integration. lack of ecommerce integration
Why they chose it
"I wish we hadn't - if we had known how much the price would go up and how many technical issues we would have...."
Verified Professional
Information Technology and Services · 11-50 employees
ActivCcampaign good for CRM
My overall experience with activecampaign was good because it offers CRM
It allows CRM features that is used to allow you to manage customer relation directly within the platform
- It can be expensive for the small businesses
Switched From
It offers CRM that is very good for making relationship with customers
Fabrizio G.
Verified UserArchitecture & Planning · 51-200 employees
ActiveCampaign is an Effective Email Marketing Product.
Email marketing and access control and also scheduling ActiveCampaign provides the most reliable options and real time data analytics generation ability is helpful.
- This platform has the most profitable marketing campaigns management and monitoring capabilities
- To create sales operations data reports and tracking of multiple web visitors through ActiveCampaign is excellent and the data integration tools are very responsive
No problems that i can recall experiencing from ActiveCampaign after easy implementation process and easy features configuration
Dan K.
Verified UserConsumer Services · 2-10 employees
ActiveCampaign: Find a Different Solution
It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense. I want to downgrade and they won't let me until my next renewal in a year.
- The technical support was typically pretty good
- However, the business support was absolutely terrible
- There are many issues: 1) the system has a steep learning curve
- 2) It's overpriced
- 3) There is no flexibility on downgrading
- 4) The business support team was intentionally misleading (lying to me) and slow to respond
Claudio F.
Verified UserFinancial Services · 2-10 employees
Good tool but too expensive
Good experience, but the price is excessive. We are considering changing services.
- The multitude of features
- The price is very high
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