Campaign Monitor by Marigold

Review of Campaign Monitor by Marigold Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Campaign Monitor by Marigold

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails. Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity. Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress. Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.

Campaign Monitor by Marigold Screenshots

Campaign Monitor by Marigold Features

Features of Campaign Monitor by Marigold
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management

Campaign Monitor by Marigold Integrations

123FormBuilder logo
123FormBuilder
Agile CRM logo
Agile CRM
Eventbrite logo
Eventbrite
HubSpot CRM logo
HubSpot CRM
Insightly logo
Insightly
Joomla logo
Joomla

Customer Reviews

See why people love Campaign Monitor by Marigold

5 Star
50%
4 Star
30%
3 Star
10%
2 Star
10%
1 Star
0%
Andy G.

Andy G.

Verified User

Non-Profit Organization Management · 2-10 employees

Used monthly for more than 2 years
Dec 22, 2025

Email Marketing without the Commitment

Been using it for years in a number of rolls. It is robust at any level. I love the reports more than other email systems.

What they liked
  • I very much like the cost structure
  • It allows you to send emails for $5 plus a penny per email
  • That helps us to save $ when sending to some lists only occasionally
  • There are monthly subscriptions, but we use CM only when it one-off or random
Room for improvement

Getting help or support has been a challange, but will say it has be rare that we had to reach out

Switched From

Costs were the biggest factor for us in making this decsion.

Why they chose it

"Pricing model was unique and fit out budget and needs."

Ben U.

Verified User

Marketing and Advertising · 2-10 employees

Used monthly for more than 2 years
Dec 22, 2025

Classic Email Provider keeping up with the times.

Campaign Monitor makes it super easy to build clean, professional emails. The templates look great, and tweaking them to fit our brand is simple. The drag-and-drop editor is smooth, and it’s quick to make changes. I love how it simplifies targeting, making it easy to reach the right audience

What they liked
  • Campaign Monitor keeps our email marketing on brand and hassle-free
  • It’s a solid pick for businesses that want professional designs without the headaches
  • It’s easy to use, and the designs are always sharp
  • Emails get delivered reliably every time
Room for improvement
  • Reporting feels a bit basic compared to some other tools
  • Very sufficient
Why they chose it

"Great api and very decent pricing for the quality of delivery."

Jim C.

Jim C.

Verified User

Retail · 2-10 employees

Used unspecified for more than 2 years
Dec 22, 2025

I have been a user for a number of years. I own a retail store and use to communicate w/customers

IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.

What they liked
  • It has a lot of power and flexibility
  • A user with little computer expertise can make it work, or more complex efforts are possible, too
  • User support is excellent, regardless how large or small you might be
  • I don't think it would be possible to find a better communications vehicle for the cost
Room for improvement
  • I would like to see more WORD functions included in the email text options
  • I would include underlining, bullet lists and few other options

Bonnie B.

Verified User

Non-Profit Organization Management · 51-200 employees

Used weekly for less than 2 years
Dec 22, 2025

A Game-Changer for Email Marketing, But Salesforce Integration Fell Short

On the whole, this was an excellent step for us into automation and a better user experience for our staff and for our constituents. Our email game was majorly upped by working with Campaign Monitor. We just grew beyond it.

What they liked
  • The UI was fantastic and the ease of use for a basic user
  • It made deploying campaign emails and some automations so much easier than when we were with Blackbaud
Room for improvement
  • The Salesforce integration was painful
  • Having an integration be based off a report is dangerous
  • This caused us a lot of issues over the years and is the reason why we eventually moved away
  • I'm not positive if their integration has changed
Switched From

Blackbaud Luminate online was awful to use. It was a legacy system that had been forgotten. Creating emails in it was absolutely painful. The UI was from 1995. We needed something with a significantly better ui and better automation to grow our constituents and donations.

Why they chose it

"Campaign Monitor had a dedicated rep for us. Mailchimp did not. Campaign Monitor had better automation tools and a better UI."

Eugene B.

Eugene B.

Verified User

Computer Software · 2-10 employees

Used weekly for less than 2 years
Dec 22, 2025

A bit too expensive and too slow updates

Verified reviewer

What they liked
  • It is one of the first services that shows avatars of the subscribers, it was really nice to see your list with real human faces
  • The interface is pretty straightforward to use
Room for improvement
  • The interface has been updated with an 8-year delay, so it was outdated for too long time
  • As well as I think the price is not justified by the features
  • There are much better options nowadays
Why they chose it

"Had a bad reputation for delivering emails compared to Campaign Monitor."

Tyson W.

Verified User

Entertainment · 11-50 employees

Used daily for less than 2 years
May 28, 2026

Fine for beginners, experts should look elsewhere

Often I would find (alarmingly) that people that had unsubscribed were not removed from our lists, and it wasn't properly filtered through when uploading new data – that was what led to my company leaving the software.

What they liked
  • Campaign Monitor is best suited for beginners in email marketing
  • It has a basic drop and build interface that's very easy to use
Room for improvement
  • While it's easy to use, that's because it lacks a lot of functionality for advanced email marketers
  • The software for segmentation and automation is very clunky
Switched From

Mailchimp severely lacks the level of segmentation that I need to manage a database of over 1.5 million people.

Why they chose it

"It simply came down to cost, followed by anecdotes from peers of their negative experiences with Audience Republic (aka, promising the world and then not delivering)."

Hannah O.

Hannah O.

Verified User

Entertainment · 10000+ employees

Used daily for less than 2 years
May 28, 2026

Simple to Learn, Visually Compelling

I would choose this over Salesforce again and again because of the streamlined user experience. Creating distribution lists and scheduling sends was so easy to understand!

What they liked
  • I loved being able to create templates that could be duplicated and edited
  • This helped so much with efficiency in pushing out content-heavy biweekly emails
Room for improvement
  • There could be more creative freedom with colors, fonts, and design within the platform
  • I would love to be able to resize graphics easier or have a more complex graphic creation option so I did not have to go externally

Verified Professional

Events Services · 11-50 employees

Used weekly for less than 2 years
May 28, 2026

Solid tool but not for scale

We used Campaign Monitor for our client communications for 5 years, before moving to another solution. The tool is easy to use but doesn’t cope with scaling particularly well.

What they liked
  • An easy, user friendly tool with lots of powerful segmentation functionality
  • Good integrations with other software tools
Room for improvement

The lack of ability to bring our own email provider, and the costs increase significantly at higher send volumes

Carla M.

Verified User

Hospital & Health Care · 1001-5000 employees

Used daily for less than 2 years
May 28, 2026

Campaign Monitor by Marigold Has Powerful Features

Verified reviewer

What they liked
  • Campaign Monitor by Marigold is a reliable and perfect solution for proper marketing automation
  • I like the efficiency of Campaign Monitor by Marigold
Room for improvement
  • Campaign Monitor by Marigold is so amazing
  • No dislikes for Campaign Monitor by Marigold

Thomas W.

Verified User

Marketing and Advertising · 2-10 employees

Used weekly for less than 6 months
May 28, 2026

Campaign Monitor is simple and easy to use!

Overall, Campaign Monitor has been a great software for our marketing department to use. It has allowed us to have a more efficient lead nurturing process.

What they liked
  • Campaign Monitor is very easy to set up and run campaigns
Room for improvement

The price point is a little high compared to other softwares but the usability makes up for it, I think

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