DealerCenter

Review of DealerCenter Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About DealerCenter

DealerCenter is a cloud-based dealer management system designed to help small to large businesses manage processes related to accounting, customer relationships, auctions, inventory, digital marketing and more. The centralized platform allows users to integrate the system with various accounting applications, simplifying receiving and submission of credit applications and lender decisions. Features of DealerCenter include deal management, electronic licensing, e-contracts and forms, lead management, email/SMS campaigns, call recording, automated messaging and more. It comes with Android and iOS mobile applications, which enable users to handle license scanning, customer check-ins and check-outs, appointments and alert notifications. Additionally, businesses can create customizable dashboards per requirements to gain insight into operations across all levels. DealerCenter facilitates integration with several third-party dealer websites and applications such as QuickBooks, Experian, Equifax, Carfax, TransUnion, Kelley Blue Book, AutoCheck, NADA, Black Book, Manheim, Craiglist and more. Pricing is available through monthly subscriptions.

DealerCenter Screenshots

DealerCenter Features

Features of DealerCenter
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
Accounting Integration

DealerCenter Integrations

QuickBooks Online Advanced logo
QuickBooks Online Advanced

Customer Reviews

See why people love DealerCenter

5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Vladyslav D.

Vladyslav D.

Verified User

Retail · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

Great CRM to work in!

Overall the experience is great so far! Hopefully it will develop with the time and will show a good level of development in the future, especially from the User Interface Perspective.

What they liked
  • The Interface, UI and UX looks smooth and all on point
  • The possibility of doing and seeing pretty much everything regarding the lead history and the details of communication with him as well
  • I pretty like fonts and the main page where you can pin your dealers dashboard
Room for improvement
  • Sometimes the load speeds with the VPN set up for USA server is dropping pretty significantly and you have to wait around 4 to 5 secs to see the actual window you are pressing at the moment and which you are actually trying to access
  • I feel like the customer information sometimes is not located in the places I want it to see
  • For example, the ZIP code and the customers location is located in the "Credit App" section for some reason, which I couldn't find when I first launched this CRM
Switched From

I think we made a switch because of the decision of the management team to cut the operational costs of the company and put these money into the dealer development and for the advertisements as well so we, as a BDC Agents and the Sales Guys could receive more leads and, therefore, generate more profit for the company.

Dari S.

Verified User

Automotive · 2-10 employees

Used daily for less than 12 months
Dec 22, 2025

Seamless Integration, Easy Marketing, and Top-Notch Support

What truly sets DealerCenter apart is their outstanding customer service—always available, responsive, and genuinely helpful. Anytime we had a question or needed assistance, their support team was there to guide us. Highly recommend DealerCenter to any dealership looking for a reliable and easy-to-use solution!

What they liked
  • Integrating our inventory from our existing software into DealerCenter was surprisingly smooth and hassle-free
  • The platform is incredibly user-friendly and intuitive, making it easy for our team to adapt quickly and efficiently
  • One of the best features is the built-in marketing options—DealerCenter lets us advertise on top sites like Facebook Marketplace, eBay, and Craigslist without having to log into each one separately
  • It saves us so much time and keeps our listings consistent across the board
Room for improvement
  • I truly have no complaints
  • I found this program very helpful to keep track of all inventory
Switched From

We wanted to be able to get customers financed as well as advertise our vehicles and manage our website all in one platform to make things more efficient.

Rodney B.

Verified User

Automotive · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

DealerCenter is the best solution for the Independent dealer

DealerCenter has a fast customer service response time & constantly improving the solution

What they liked
  • Easy to navigate, all in one solution, fully integrated lender management tool
Room for improvement
  • So far there has been nothing that I like the least about DealerCenter

Jay A.

Verified User

Automotive · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

Game Changer

Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, [sensitive content hidden], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation.

What they liked
  • I am getting so much more customer interaction with DealerCenter
  • I'm closing more deals now than ever
  • And any questions that I have are answered almost immediately by my reps
  • Even if they don't know the answer right away they get back to me quickly
  • And adding Deal Driver to my account has changed everything
  • As soon as I added it my CRM blew up
Room for improvement

There's a bit of a learning curve, but that's to be expected I think when switching software companies

Switched From

DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with.

Alisa E.

Verified User

Automotive · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

No other has come closer

My overall experience was hassle-free. And very convenient for all my needs.

What they liked
  • Easy access to all portals
  • Love how easy it is to find all my clients and the way it adds information
Room for improvement
  • Sometimes the system glitches
  • Sometimes I cannot see the Experian credit reports or the status of clients is not accurate
  • p
Why they chose it

"Easier to understand and all in one feeling while using this CRM."

Earl H.

Verified User

Retail · 2-10 employees

Used daily for more than 2 years
May 28, 2026

DEALER CENTER BANG FOR THE BUCK

Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it.

What they liked
  • Cloud based
  • One source DMS and BDC
  • integration abilty
Room for improvement
  • To many changes
  • Eventually you get use to the changes
  • all for a better experience
Switched From

No charge for transferring customers and accounting information.. cost saving more functionality..

Roy R.

Verified User

Automotive · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Dealer Center is the way to go

Its been great as I said in the last box, [sensitive content hidden] has got me covered.

What they liked

Customer service and the products- Derek Helped me out and would chose over frazer any day

Room for improvement
  • Dont really have any
  • Its been a great experience with Dealer Center
Switched From

DC was better- When you have people like Derek Its easy to make the switch.

Steve K.

Verified User

Automotive · 2-10 employees

Used daily for less than 2 years
May 28, 2026

Easy to use interface

I've used DC for over two years and I've been very satisfied with my experience.

What they liked
  • great service, and easy to use interface
  • Very tool
  • especially with it being mobile friendly and via the easy to use app
Room for improvement
  • Overseas tech support can be a little challenging at times
  • yet usually it works out fine
Switched From

Dealer Center had rich data and was web based.

Marlene F.

Verified User

Automotive · 2-10 employees

Used daily for less than 6 months
May 28, 2026

DealerCenter Review

Our experience with DealerCenter has been great! Very easy to get set up and very friendly, knowledgeable staff

What they liked
  • All of the staff I've dealt with has been very kind and professional
  • It has been very easy to get all of our data migrated and our account set up
Room for improvement
  • Some of the features take a little bit to figure out
Switched From

DealerCenter is more inclusive and overall saves our dealership money

Why they chose it

"It is more inclusive, puts all of our leads, sales, bhph, marketing, etc in one place and costs less"

Fred e.

Verified User

Automotive · 2-10 employees

Used daily for less than 2 years
May 28, 2026

DealerCenter - All in One for Dealership Management

Verified reviewer

What they liked
  • I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management
  • I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed
Room for improvement
  • No complaints whatsoever, my rep is very responsive
Switched From

I wasn't getting the SEO results desired from CarsforSale

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