FLG

Review of FLG Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About FLG

FLG is a UK–based lead management CRM system designed with simplicity, power, and ease of use in mind. It comes with a free trial, lite and professional packages. FLG offers everything you need to manage 100,000s of leads, helping automate workflows and schedule appointments. It comes with a unique free amount of set up days to help businesses new to CRMs start off just right. Perfect for UK small to medium businesses that are first-time CRM adopters looking for improved reporting and data accuracy when working with their customers. In addition, FLG offers easy lead management, multi-channel marketing options, intelligent sales workflows, voice dialer integration options, and general efficiency through task automation. Unlike other CRMs, we include free set-up assistance, UK-based telephone and email support and adapt quickly and easily to your existing or preferred processes.

FLG Screenshots

FLG Features

Features of FLG
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management

FLG Integrations

Aircall logo
Aircall
Zapier logo
Zapier
LeadsBridge logo
LeadsBridge
Buffer logo
Buffer
Dropbox Business logo
Dropbox Business
FreshBooks logo
FreshBooks

Customer Reviews

See why people love FLG

5 Star
80%
4 Star
10%
3 Star
10%
2 Star
0%
1 Star
0%
Michael B.

Michael B.

Verified User

Renewables & Environment · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

Great Platform Let Down By Lack of Updates and Support

The platform is great, but it does feel like it's been abandoned and just never gets new features or updates. We're currently scouting other CRMs that have a more active development cycle, which is a pity as FLG is a UK based company. Support also takes forever to answer emails, and never picks up the phone.

What they liked

Very easy to use and set up and would be great for a small business that doesn't need to do anything too complex

Room for improvement
  • It seems like new features are just never added
  • The last major update I can find was dated March 2023, and it was just to add custom fields
  • Development feels like it's been totally abandoned despite having regular feedback submissions, which doesn't imspire much confidence in the longevity of the platform
Why they chose it

"Price and pitch focused on support and on-boarding"

Jonathan R.

Verified User

Real Estate · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Flexible & Great Value

Great. Love the support, from good old Lancashire accents, help is very good and they took time to understand what I was doing and provided good advice to get things working as I wanted.

What they liked
  • The fact I don't have to pay a developer to implement an idea
  • Once you have understood how the processes work, you can roll out automatic functions very easily, within minutes, allowing one person to automate boring manual processes
Room for improvement
  • Looks awful on my iPhone, hard to read on small screens
Switched From

Was too rigid, i like the "whole business" package of FLG - you really can achieve anything

Sam B.

Verified User

Marketing and Advertising · 11-50 employees

Used daily for less than 2 years
Dec 22, 2025

Does what it needs to do

Good working product, good integration with the call management software

What they liked
  • Pretty user friendly, easy to track email activity, custom field creation
Room for improvement
  • You can’t send an email to multiple email addresses such as a BCC

Nathan M.

Verified User

Financial Services · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

FLG solves so many business issues.

Having been using FLG for over 5 years, I've always been satisfied with FLG. It's particularly good that they allow users to vote on how the platform is continually developed.

What they liked
  • Workflows make it super easy to automate all points of a customers journey
Room for improvement

Hard to say, possibly the minimum 5 licenses - but I understand why they use this pricing structure

Why they chose it

"Seemed to be more cost effective in the long run, which it was."

brandon s.

Verified User

Insurance · Self-Employed

Used daily for less than 6 months
Dec 22, 2025

Very Powerful system with outstanding service

Looking for a crm and automation integration for my website was hard. I tried a few systems and ideas, but FLG was a no brainer when it came to making a decision. This decision was primarily made because of [SENSITIVE CONTENT HIDDEN] with his incredible customer support and outstanding help willing to answer any question and provide me with 5 start assistance.

What they liked
  • This system has been impeccable to expanding my business without the need of adding more man hours and time behind the desk
  • The CRM is extremely powerful and allows for efficient automation that can be programed to "pretty much" any request
  • The software also allows me to migrate other methods over to which I use to pay other third parties for
Room for improvement
  • the software does take a why to get your head around and what is capable
  • But don't let this stop you as the customer support is 5 star
Why they chose it

"customer support and assistance as I was setting everything up myself and new to this type of software."

Amy M.

Amy M.

Verified User

Retail · 11-50 employees

Used daily for more than 2 years
May 28, 2026

FLG Review Oct 2019

Verified reviewer

What they liked
  • FLG is transparent
  • All the key features are easy to find and where they are makes sense
  • There are no long windy roads of 'clicks' you have to go through to find what you are looking for
  • The next thing you need to do/look at are either 1 or possibly 2 clicks away
  • Despite having the premium customer service to hand when necessary (which were super helpful always), the templates themselves were easy to create and edit - the 'insert template variables' boxes making coding easy for anyone
  • Mike and the development team have been great with the release of Appointments - really listening to our feedback and making adjustments thereon
  • The Appointments feature as a whole, with its integration with Google calendar, has made a huge difference in efficiency, legibility and in turn easier for everyone in the company to book appointments for others
  • It's a lot easier for people to open other people's diaries and see where they are in comparison with the person on the phone - a great help in the improvement of efficiency
  • As well as being able to then transfer the appointment data into an email to automatically send out to the customer - amazing
Room for improvement
  • I have to say there is no feature I particularly dislike within FLG
  • What would be helpful on the home screen, when emailed, is to send a reply and be taken to the associated lead, to follow up the email by booking an appointment/setting a task etc
  • It would also be handy to keep a history of messages somewhere rather than them disappearing completely
  • And I must admit to not being a fan of the FLG calendar
  • But, like I said, nothing that is actually a real issue

Omar A.

Verified User

Marketing and Advertising · 51-200 employees

Used daily for more than 2 years
May 28, 2026

FLG is great for small-medium sized businesses

Overall, It's been a great experience with all things involved.

What they liked
  • FLG is great for a small to medium sized business, and especially great for starting out
  • We first used FLG when we had 5 users, and have now scaled up to over 90 users with an additional 50 partners
  • The usability & user interface it offers is really second to none, from the minute you use it, its incredibly intuitive from an administration point of view and user point of view
  • Really easy to train, it takes our in house trainer around 25 mins to go through all the features of FLG in detail to even the least tech savvy people
  • FLG offers an extensive range of API's that allow most businesses to do pretty much anything
  • You can use tools like Zapier & FlowXO to manage these if you don't have any coding knowledge
  • That's how we started out
Room for improvement
  • Expandability once you've built your business to a larger level and would like more customisability
  • However this only really affects business with extremely custom requirements

DANIEL ROSS YOUR S.

Verified User

Real Estate · 11-50 employees

Used daily for more than 2 years
May 28, 2026

ESSENTIAL TO OUR BUSINESS

5 star

What they liked

We cannot recommend FLG enough, having tried various CRM systems for the real estate and other companies we have FLG is by far the best and easiest system to use for new starters and existing employees, The integration, lead tracking and management allows us to keep track and in touch with all our clients in the best possible way and the automation of emails and templates speeds up communication, we could not function in the way we do without the system

Room for improvement
  • Nothing
  • The only added benefit would; be to have a mobile app
Why they chose it

"Ease of use, lead tracking, templates, many reasons"

Ash-Lee Michael J.

Ash-Lee Michael J.

Verified User

Financial Services · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Great customer service

Verified reviewer

What they liked
  • It's easy to use and understand and great to have for a large client bank
Room for improvement
  • The fact this product wasn't tailor specifically for our industry
Why they chose it

"I'm leaving FLG for eKeeper."

Verified Professional

Insurance · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Organise your business

Customer service has always been great with optimizing our system and arranging lead suppliers to feed the leads in

What they liked
  • The crm is so easy to use and organising the work day is very streamlined
  • I know where i am with clients at all times
Room for improvement
  • A few teething problems with receiving leads from certain clients
Why they chose it

"ease of use and clear colours for tasks"

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