LeadSquared

Review of LeadSquared Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About LeadSquared

LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality. LeadSquared helps users to automate tasks such as lead capture, marketing, sales CRM, reporting and analytics. LeadSquared also offers lead scoring, landing pages, marketing and sales insights, segmentation and role-based user access. It can integrate with applications such as Super-Receptionist, Ozonetel, LiveChat, Olark Connector, Zopim and GoToWebinar. The software is available in a subscription pricing model. It runs on most web browsers and also has a dedicated Android and iOS application.

LeadSquared Screenshots

LeadSquared Features

Features of LeadSquared
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management

LeadSquared Integrations

Adobe Commerce logo
Adobe Commerce
Twitter/X logo
Twitter/X
GoTo Webinar logo
GoTo Webinar
CallRail logo
CallRail
Olark logo
Olark
Salesforce Sales Cloud logo
Salesforce Sales Cloud

Customer Reviews

See why people love LeadSquared

5 Star
20%
4 Star
40%
3 Star
30%
2 Star
0%
1 Star
10%
Ramnaresh Y.

Ramnaresh Y.

Verified User

E-Learning · 5001-10000 employees

Used daily for less than 6 months
Dec 22, 2025

Leadsquared: is it worth the investment ?

Verified reviewer

What they liked
  • Leadsquared is a powerful marketing automation and CRM platform that helps businesses capture, manage, and convert leads
  • Key benefits include lead management, customizable workflows, marketing automation, robust CRM features, and detailed analytics
  • It integrates with various tools, offers lead scoring, and has a user-friendly interface
  • The platform also provides mobile access and strong customer support
  • It's great for businesses looking to streamline their lead generation and sales processes
Room for improvement
  • Leadsquared has some drawbacks including a clunky UI buggy search
Switched From

Meritto is too Slow and now become complex.

Verified Professional

Furniture · 201-500 employees

Used daily for less than 12 months
Dec 22, 2025

Effective Sales CRM

Furniture

What they liked
  • Very effective lead and activity management
  • A variety of features like forms/automations/processes facilitate lead tracking and boost sales
Room for improvement
  • Telephony integrations are buggy and face a lot of issues
  • There is no option to add more than 75 custom fields in the system
  • Customer support at times might not be the best
Switched From

We were using a ticketing based system for sales which was inefficient. This was our first dedicated Sales CRM which provided a plethora of features at a competitive price.

Jahnavi M.

Verified User

Education Management · 51-200 employees

Used daily for less than 12 months
Dec 22, 2025

Experience with LS

Managable, easy to work, easy to apply filter & easy to sent bulk mails

What they liked
  • Easy to work to filter the data, to connect
Room for improvement
  • Call quality was not good, we will not receive verified leads more

Mayank N.

Verified User

Education Management · 501-1000 employees

Used daily for less than 6 months
Dec 22, 2025

LeadSquared for work

Purely satisfied using the LeadSquared when it comes on customization, integrates with various tools, and provides detailed reporting and analytics.

What they liked
  • LeadSquared is a user-friendly interface which is very much for efficient lead management, and powerful automation features
  • It also offers high customization, integrates with various tools, and provides detailed reporting and analytics
Room for improvement
  • Limited costumer support is the main weakness
Switched From

Budget Friendly and time saving and also helps to trach the growth

Shailesh S.

Verified User

E-Learning · 51-200 employees

Used daily for less than 2 years
Dec 22, 2025

Marketing integration got easy.

Overall was good. Marketing integration got easy as got to know from marketing team.

What they liked
  • The most liked thing is that councellor should have to dispose properly
  • Without proper disposal of lead counselor won't be able to move forward
Room for improvement
  • Lead disposition was time taking process
Switched From

Due to company decision. They were trying for other alternative

Why they chose it

"Marketing integration and automation got much easy."

Ashutosh S.

Ashutosh S.

Verified User

Hospital & Health Care · 1001-5000 employees

Used daily for more than 2 years
May 28, 2026

Highly Customizable CRM

Overall, LeadSquared is an excellent option for businesses looking for a comprehensive solution to their marketing, sales, and CRM needs. I have user Zoho CRM, Nopaperforms etc., but the flexibility offered by LS is better. Best part is that the CRM is highly customizable and can fit in the requirement of any business

What they liked
  • Automations can be made in LS even by the end user
  • The automation flows can handle lead management and are triggered by an incoming API hit or can also be built at lead attribute change
Room for improvement

If I am looking to made a customized report or dashboard in LS which requires Lapp, then there is dependency on Support team which works on chargeable basis

Switched From

Number masking isnt available in Zoho CRM which was a huge security issue when allocating leads to the callers

Why they chose it

"Hubspot was far more expensive. Also, LS support is more real time"

Verified Professional

Marketing and Advertising · 51-200 employees

Used daily for less than 2 years
May 28, 2026

Long Implementation and Setup Process, Poor Support

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

What they liked
  • The price is what was most attractive about this software
  • For the feature set included the price was right compared to the marketplace
Room for improvement
  • The setup process took much longer than anticipated
  • We had data to import from another system and working with the support staff off-shore was a challenge
  • I wound up having to pull an internal resource (developer) to get the import completed
  • I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation
  • When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing
Why they chose it

"Price. Perceived value (in feature set) for the cost."

Antony A.

Verified User

Education Management · 1001-5000 employees

Used daily for less than 2 years
May 28, 2026

Decent CRM Tool for Education management companies

For education management companies who are looking for a cost effective solution, Leadsquared may be the right choice for you. Comparing to Hubspot & Zoho we felt Leadsquared is cost effective and process friendly.

What they liked
  • We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that
  • Even though it does not have lot of fancy features like other CRM's it does the job
  • Lead data capturing and followup task reminders are good
  • It also gets integrated with our calling tool which reduces us some of the burden
Room for improvement
  • Sending mails through lead squared is not very supportive
  • Also the tool becomes very slow at times in-spite of good connectivity
Switched From

Hubspot was too costly and did not support the processes we follow.

Verified Professional

Retail · 11-50 employees

Used other for less than 6 months
May 28, 2026

Fraud - Stay Away from LeadSquared

Fast in taking money - all advance for 6 months - prepaid - no option to really test for a month or 2 before you really buy their service. After Purchase no delivery of the end product. Don't care about customers, all about taking your money and running away!

What they liked

there is a lot of things to like - but will these things work with software, its a question mark

Room for improvement
  • Integration is a huge problem
  • Not very friendly
Switched From

better lead managment piece - we thought

Why they chose it

"Better lead managment we thought - but integration not to the mark - that. we had to. let go."

Verified Professional

Education Management · 10000+ employees

Used daily for less than 2 years
May 28, 2026

Best CRM for New Learners

it was good i have used leadSquared for almost a year but sometime i faced lag and customization issues

What they liked

leadsquared was best because of very easy user interface comparatively other CRM's

Room for improvement
  • sometimes few things are automatically deleted and there are lagging somtimes

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Decision Context

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