MailerLite

Review of MailerLite Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About MailerLite

MailerLite is a digital marketing platform that lets small businesses create and manage email campaigns, build websites, generate leads, and sell products online. Its features include an email automation builder, drag-and-drop editor, email and website templates, e-commerce integrations, and real-time reports.

MailerLite Screenshots

MailerLite Features

Features of MailerLite
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management

MailerLite Integrations

Stripe logo
Stripe
Shopify logo
Shopify
Elementor logo
Elementor
Squarespace logo
Squarespace
Google Forms logo
Google Forms
Meta for Business logo
Meta for Business

Customer Reviews

See why people love MailerLite

5 Star
60%
4 Star
30%
3 Star
0%
2 Star
0%
1 Star
10%
Elizabeth A.

Elizabeth A.

Verified User

Mental Health Care · Self-Employed

Used weekly for less than 6 months
Dec 22, 2025

Best Email Management for Small Business

This has been a fantastic experience so far. I can't wait to see how working with MailerLite will help me grow my business and stay connected with new and potential clients. Well done.

What they liked
  • MailerLite is the easiest and most intuitive email marketing platform available
  • Their design and functionality is so intuitive - they have everything I need and it just makes sense
  • Additionally, it provides the best value of any of them out there - especially for a small business owner
  • Their customer service is super responsive and *actually* helpful
  • When something doesn't work, or there is a feature you are looking for, they address those issues
  • They integrate with all my other platforms
  • And now they have the capability to sell digital products
  • I just can't say enough good things about them
Room for improvement
  • Sometimes new features are a little clunky while they get the bugs worked out
  • Besides that
  • I really can't think of anything
Switched From

Kit recently raised their prices. The platform is not intuitive and feels clunky - I had to keep googling and watching how-to videos to figure out what to do. And the coaching platform I use doesn't connect natively to Kit. But it does connect to MailerLite!

Chuah S.

Verified User

Information Technology and Services · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

Great marketing tool, but automation require some delay so it can run properly

Verified reviewer

What they liked
  • Easy to use, and customer support is also great, price-wise wise is the more cheaper compared to others in the market
  • Overall great marketing tool
Room for improvement

The automation, if let's say, wants to bypass a certain step because a condition is triggered, like a subscriber presses a link and wants to receive the next email quickly, the automation is not able to do that since it requires at least a 10 15 minute delay to bypass the step

Why they chose it

"Second best os MailerLite, but due to approval reason not able to use Kit"

Karen M.

Verified User

Health, Wellness and Fitness · Self-Employed

Used weekly for more than 2 years
Dec 22, 2025

Easy to use and budget friendly. Good choice.

Positive. But as my needs change, so does my wishlist for features. Mailerlite is still a solid choice.

What they liked
  • Easy to use
  • Generous free plan for anyone starting out
  • Good basic functionality
  • Customer service is good
  • They add new features too
Room for improvement
  • Automations are harder to set up than I'd like
  • Especially ones with conditions
  • Groups/segments feature can be clumsy
  • No direct integration with my platform
Switched From

Mailchimp is difficult to use in my opinion and doesn't have the UX that MailerLite has.

Ansuya P.

Verified User

Photography · Self-Employed

Used daily for less than 6 months
Dec 22, 2025

Beware of a total lack of communication & risk of sudden account termination

Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt led to a termination of the account with no warning or explanation. Numerous attempts to try and discuss and attempt to resolve the issue were unanswered- I'm just glad I hadn't given MailerLite my hard earned money given their customer treatment.

What they liked
  • The interface was user-friendly with a number of different drag and drop design options
  • The free package was quite generous and gave a good feel for the product
Room for improvement
  • Non-existent customer support and total lack of communication with customers
  • Without any warnings indicating that something I had done was breaching their terms (still don't know what to this date as they wouldn't respond to my emails and tell me) my account was suspended and terminated
Switched From

Their free package offer changed and was no longer suitable for my needs

Pablo P.

Verified User

Education Management · 2-10 employees

Used monthly for more than 2 years
Dec 22, 2025

Mailer lite as the intuitiv and helpfull plataform I need for my digital entrepreneurship

My experience since I have enter Mailer lite is very good. I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of templates already done for you it is something that is your "best hand" to go through all your bussiness plan,

What they liked
  • Well
  • speaking of the benefits of Mailer lite I would say that this plataform has a very powerfull, usefull and frindly customer support
  • Obviously, as many others there are BOT answers but you can speak with a real persona whenever you nedd and this person stay with you as long as you need
  • Moreover the long years since i have being using Miler lite all the people that helped me were always very kindness, helpfull and strongly worried about solving my problems
  • I can not remember not even one time they could not solve my problem
  • It is a tool ease or use
  • It is really very intuitiv and you can learn very fast how to use it, different from others that has perhaps others tools but are far more dificult for a daily use
  • If you are thinking about money, the instruments it gives you value for money everything you pay
  • If you are begining you almost have to pay nothing, just if you are reaching more people and need more espefic tools because your project or bussiness grow then you start paying but from my point of view the very just amount of money
  • The emial management and email templates are very easy to use, and have strong power to reach more peoplo and make grow your audience and database that is crucial for those who want to earn money with - for example - courses, webinars, mentoring and so one
  • I have already made many campaign marketing and it is so easy to do
  • And again
  • there is always someone to help you in the Path if you get stuck in an stage of the process
  • It has some usefull social media management and help with that with some tools that join your campaigns and others landing pages with your own followers from your social media channels
  • The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling product, but they explain and teach you very good how to engage better and not having much problems with that
Room for improvement
  • There is no big deal talking aout real problems
  • Obviously you can get other plataforms that have more professional use tools
  • But then
  • we are talking about bigger companies or people who have already great projects
  • But even in that case from my point of view Mailer lite can help when you have tousend of mails in your database and has already a big audience
  • Perhaps it is not the right tool for big industry companies, but for natural people as me is far more easy to use and manage then any other plataform that I have already tried to use
Why they chose it

"More easy and intuitiv for using. The price far more reachable and more customer help when you need someone to give you a hand. The templates are so good to use and help you in the path creating your own campaigns"

Dominic K.

Dominic K.

Verified User

Professional Training & Coaching · Self-Employed

Used monthly for less than 6 months
May 28, 2026

Starting problems, but got solved super fast - Great Mailing Tool and good value for money

Thanks [sensitive content hidden] for the great chat support - appreciate your help! Looking forward to use Mailerlite more often now.

What they liked
  • Great Chat support - i had initial problems with connecting my domain, but got solved super fast and friendly
  • I like the simple way of creating landingpages, connecting it with my website (wix
  • com) and being able to create mailing workflows
Room for improvement

initial setup was a bit clunky but i guess that was not a mailerlite problem but more of a domain (DNX) setting issue

Switched From

too expensive and not very user friendly when it comes to building landingpages

Why they chose it

"Better value for money and ease of use (landingpages)"

Kuba Z.

Verified User

Events Services · 2-10 employees

Used weekly for less than 2 years
May 28, 2026

Useful tool with great value for money

Verified reviewer

What they liked
  • Outstanding customer support and good value for money
  • Powerful but easy to use email marketing tool
  • Great tools for checking deliverability
Room for improvement

Not very intuitive subscribers management, sometimes it's confusing to use groups and segments in same communication

Switched From

better value for money for my model, simpler and easier to use

Jim B.

Verified User

E-Learning · 2-10 employees

Used weekly for less than 6 months
May 28, 2026

Good all-purpose tool

Overall I’m quite pleased. It does everything it claims to do. Of course the email system is the strongest element. But, when you get over the learning curve of the landing page and website builder, you’ll find that their quite good.

What they liked
  • It has everything you need in an all-in-one solution
  • Email, Landing Pages, and Websites
  • The email system is the strongest component
Room for improvement

The website tool is not very intuitive and the AI bot needs some improvement, but the live support team is excellent

Switched From

Mailerlite offer better price vs. functionality compared to Kit.

Verified Professional

Non-Profit Organization Management · 2-10 employees

Used monthly for less than 6 months
May 28, 2026

Straightforward email marketing

From beginning to end, it has been a great experience. The setup was straightforward, using the platform is easy and the reporting is thorough. Plus, the emails look great and had good delivery rates. Overall I'm very happy.

What they liked
  • It's really user-friendly
  • I had no trouble setting it up, loading a list, designing an email and sending it
  • It is also well priced for the product you get
Room for improvement
  • I wish they had kept the higher limit for the free plan
  • Otherwise, there isn't anything I don't like

Deida P.

Verified User

E-Learning · Self-Employed

Used monthly for less than 12 months
May 28, 2026

User friendly and excellent customer service

I love how professional newsletters and campaigns look and how easy it is to navigate through its platform.

What they liked
  • I like how easy it is to customize newsletters and keep track of the engagement that the campaigns you create get from your audience
  • It also has a user-friendly platform that allows for your content to look professional and accessible
  • Plus, they have an excellent customer support service
Room for improvement
  • I like everything so far
  • I have no negative observations, everything is friendly and accessible
  • Plus the free version offers great features

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