Smartlook

Review of Smartlook Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Smartlook

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps. Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads. Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.

Smartlook Screenshots

Smartlook Features

Features of Smartlook
Data Visualization
For Sales Teams/Organizations
For Science
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
Activity Dashboard
Activity Tracking

Smartlook Integrations

BigCommerce logo
BigCommerce
Shopify logo
Shopify
Squarespace logo
Squarespace
WordPress logo
WordPress
Sentry logo
Sentry
Authoritas logo
Authoritas

Customer Reviews

See why people love Smartlook

5 Star
60%
4 Star
20%
3 Star
10%
2 Star
10%
1 Star
0%
Sagar M.

Sagar M.

Verified User

Mental Health Care · 2-10 employees

Used daily for free trial
Dec 22, 2025

First tool to use if you're creating a mobile app

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

What they liked

Ability to view each session and understand UX issues without having to wait for user feedback

Room for improvement

Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously

Why they chose it

"Better focus on Mobile apps with good pricing"

Tarnika C.

Verified User

Automotive · 1001-5000 employees

Used daily for less than 12 months
Dec 22, 2025

A tool you didnt know you needed

great, couldnt expect more. grat integrations available as well

What they liked
  • easeof use, amazing UI, very cost efficient tool
Room for improvement
  • the dasboard metrics are not entirely customizable
Switched From

gdpr compliance issue and data centre migration

Why they chose it

"cheaper and better integrations with our current stack"

Faheem S.

Faheem S.

Verified User
Used daily for less than 12 months
Dec 22, 2025

Encountered issues often

Found some issues in our application that our visitors were facing.

What they liked
  • The idea is good to view your customer actions in a live way
  • The platform is easy to deploy without changing your code
Room for improvement
  • Will pay more than you get
  • Data will disappear any day, Application filters don't work
  • Check alternatives as well

Atour T.

Verified User

Research · 51-200 employees

Used daily for less than 2 years
Dec 22, 2025

I was able to update my website without requesting criticism, which saved me a lot of time.

I watch a few records at random and can tell what the user wants from our website.

What they liked
  • The basis of Smartlook's conversion rate optimization mechanism is qualitative data
  • It enables me to gather, record, observe, and analyze visitor behavior on our website
  • Owners of interactive websites that want to employ qualitative analytics to enhance the performance of their platform can use Smartlook
  • Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook
  • It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me
Room for improvement
  • I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen
  • I don't have the possibility to organize the recordings into folders or tag them
Switched From

By tracking mouse movements and clicks, it made navigating the website simpler.

Verified Professional

Packaging and Containers · 51-200 employees

Used daily for more than 2 years
Dec 22, 2025

Good option to analyse your customer behavior

We used this tool for 2 years, it was very useful for use to record our customers interactions.

What they liked
  • -Heatmaps
  • - Bugs tracker
  • - Funnel optimization
Room for improvement
  • - The price is higher compared with similar tools
Switched From

The price was lower with similar funcionalities

Why they chose it

"We chose Smartlook thanks to its gread support team"

Ray R.

Verified User

Education Management · 1001-5000 employees

Used daily for less than 2 years
May 28, 2026

Excellent for improving the user experience.

Verified reviewer

What they liked
  • The features it provides, particularly when beginning off as a free customer
  • The user interface is straightforward, with automatic recording of critical events that may be used to create a pipeline, a fast advance option, and emphasized portions that can be reviewed, among other features
Room for improvement
  • We do not use the Heatmap capability, and therefore feel it may be improved
  • We use a different service for it
Switched From

It provided more alternatives as a freemium customer, as well as a better user experience for the traditional surveillance feature.

Chryso S.

Verified User

Marketing and Advertising · 2-10 employees

Used daily for less than 6 months
May 28, 2026

Great for UX optimisation

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

What they liked
  • The functionalities it offers, especially when starting as a freemium user
  • The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc
Room for improvement
  • We are not using the Heatmap functionality, and we believe there can be an improvement on that feature
  • We are using a separate provider for that
Why they chose it

"It had better options as a freemium user and also better UX for the video tracking element"

Prokop S.

Verified User

Information Technology and Services · 2-10 employees

Used weekly for free trial
May 28, 2026

DX Heroes review

Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

What they liked
  • It's better than HotJar and I want to support Czech startups instead of foreign startups
  • :) The UI is much better than in HotJar
Room for improvement
  • I am still not sure if the first plan has suitable value for the money
  • I really appreciate the extended trial period
Switched From

Support Czech startup; better UI

Why they chose it

"Czech company, friendly UI/UX and good value for the product (but not yet for us)."

Cynthia R.

Cynthia R.

Verified User

Information Services · 10000+ employees

Used daily for less than 2 years
May 28, 2026

Smartlooked for awhile now

Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

What they liked
  • So we've been using Smartlook for some time now and I always thought it was a decent program
  • Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak
  • Smartlook allows tech support or agents (in my company) to share screens with their customers
  • We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it
  • It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook
  • Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner
  • It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it
Room for improvement
  • The only thing I can say I least like about this software is that you can only screenshare within the website
  • Unlike another competition, you cannot screen the customers complete computer screen
  • If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't
  • In my line of work its not a deal breaker at all because the majority of the workflow is within the website
Melih Ç.

Melih Ç.

Verified User

Entertainment · 11-50 employees

Used daily for free trial
May 28, 2026

I hope our competitors won't discover this tool before we take the advantage!

We decreased our churn rates by 20% in tutorial sequence. I believe this product can increase many of the mobile game's retention by 5% to 10% easily. I am writing this comment because developers are friendly, and they deserve success. However, I still hope my competitors don't discover this tool.

What they liked
  • We love all the data and funnels but when it comes to looking at what players are doing in the game is something different
  • We can now watch what players are doing
  • This is magical
  • With Smartlook we can now learn what they like how they interact with the game, and we can design the game accordingly
Room for improvement
  • I think the monetization of the product is still premature however price is still great for this quality product
  • I believe if the product encourages companies to use it for every app & game they have, this product can increase it's revenue more than limiting funnel and events
  • Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted
  • I hope our competitors will not discover this product before we take full advantage

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