Amplitude

Review of Amplitude Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Amplitude

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics. Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas. Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones. Amplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and...

Amplitude Screenshots

Amplitude Features

Features of Amplitude
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting

Amplitude Integrations

Segment logo
Segment

Customer Reviews

See why people love Amplitude

5 Star
70%
4 Star
30%
3 Star
0%
2 Star
0%
1 Star
0%
Jovan M.

Jovan M.

Verified User

Computer Software · 11-50 employees

Used daily for less than 6 months
Dec 22, 2025

Great software for product and customer acquisition analysis

Now we are using one tool instead of three tools in combination for the same thing.

What they liked
  • With Amplitude, you can really dig very deep into the data you need
  • With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need
Room for improvement
  • Setting up events you want to track can be tough
  • The overall tool learning curve can take a lot of time
  • Sometimes problems can occur in UTM tagging
Why they chose it

"Provides more advanced features and solving the attribution problem."

Verified Professional

Internet · 2-10 employees

Used daily for more than 2 years
Dec 22, 2025

Best-in-class for Product Analytics

A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner.

What they liked
  • - Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on
  • - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences
Room for improvement
  • - It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort
  • Is not very complicated, but you need to dedicate a bit to the basics
  • Some things could also be more intuitive
Why they chose it

"Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade."

Verified Professional

Internet · 2-10 employees

Used weekly for more than 2 years
Dec 22, 2025

Helps you really understand the users!

Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers.

What they liked

- Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans

Room for improvement

It's quite expensive - so if you really want to use it you need to be ready to spend some money with it

Kaustubh B.

Verified User

E-Learning · 11-50 employees

Used daily for less than 2 years
Dec 22, 2025

Wonderful for Product Analytics

Exceptionally amazing.

What they liked

- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)

Room for improvement
  • - Limitation in "join" functionalities to group multiple events
Switched From

Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer.

Why they chose it

"Data visualization powers are extensive."

Ankan D.

Verified User

Media Production · 51-200 employees

Used daily for less than 2 years
Dec 22, 2025

Amplitude is a must have for marketers and product managers.

Overall a satisfied user. Just wish it was faster.

What they liked
  • Funnels and data visualization
  • Also the integrations with other platforms like Rudderstack, Braze, etc
Room for improvement
  • Speed of page loads
  • The report building workflow is cumbersome
Why they chose it

"Better product and good support. Better integrations."

Verified Professional

Internet · 11-50 employees

Used weekly for less than 6 months
May 28, 2026

Great value for money

Internet

What they liked

The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions

Room for improvement
  • nothing really
  • We're liking it a bit more every day
Switched From

mixpanel was getting too expensive and data not trusted

Miles H.

Verified User

Business Supplies and Equipment · 51-200 employees

Used daily for more than 2 years
May 28, 2026

Perfect for diving into product usage and retention.

Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage.

What they liked
  • I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer
  • I do like the event tracking it’s strong, and I can dive into questions quickly
Room for improvement

It tends to get a little cluttered in the UI when you’re working with a ton of events, and dashboard organization can be a little smoother

Vittal B.

Verified User

Information Technology and Services · 51-200 employees

Used daily for more than 2 years
May 28, 2026

Amplitude helped us unlock user behavior across devices.

We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based.

What they liked
  • We onboarded Amplitude to monitor user behavior on our travel tech products
  • The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention
Room for improvement
  • Meaningful events and dashboards take time to configure, especially without a dedicated data analyst
  • There's a learning curve for newbies

Belen B.

Verified User

Consumer Goods · 5001-10000 employees

Used weekly for more than 2 years
May 28, 2026

Lots of functionality with ease of use.

I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex. On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics. On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization. On the Experiment side, I've used Amplitude to AB Test product onboarding.

What they liked
  • Amplitude offers a lot of flexibility while having a very clear UI
Room for improvement

It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is

Eudoria S.

Verified User

Information Technology and Services · 501-1000 employees

Used daily for less than 6 months
May 28, 2026

My experience with Amplitude

Verified reviewer

What they liked
  • I love how integrated it can be with all the other techs we use
Room for improvement

Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved

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