Insightly

Review of Insightly Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Overview

About Insightly

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly helps teams build and convert sales pipeline, increase productivity, and build lasting customer relationships. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide.

Insightly Screenshots

Insightly Features

Features of Insightly
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management

Insightly Integrations

123FormBuilder logo
123FormBuilder
Direct Mail logo
Direct Mail
Emma by Marigold logo
Emma by Marigold
HubSpot CRM logo
HubSpot CRM
Mailchimp logo
Mailchimp
Microsoft Power BI logo
Microsoft Power BI

Customer Reviews

See why people love Insightly

5 Star
40%
4 Star
60%
3 Star
0%
2 Star
0%
1 Star
0%
Tarek B.

Tarek B.

Verified User

Management Consulting · 11-50 employees

Used weekly for more than 2 years
Dec 22, 2025

Insightly : a good option to start with cloud based CRMs for Small businesses

Insightly helps entrepreneurs and small businesses like most of our clients to get to the digital space and excel in no time. As a Technology expert, I highly recommend it to entrepreneurs beginning with tech and online platforms for their business.

What they liked

Insightly Helps small and mid business manage their leads and projects online, through a fully fledged cloud based tool that provides an abundance of smart features, including customer insights from internet sources, and structured project/opportunity management platform

Room for improvement
  • It is probably requiring some advanced knowledge from our end, but integrating Insightly with e-mail services, social media and other 3rd parties seemed to be complex
  • We've been using Insightly in its early times, and I'm sure that things went better afterwards with the continuous improvements by Insightly amazing teams
Why they chose it

"In its first launch, Insightly shown more functions for small businesses that attracted me, especially for individuals with no previous experience of online software CRMs. Nevertheless, each of the other competitors on the market has its competitive advantage, and addresses the needs of a particular niche. Each consumer needs to know first what features make sense to their business before choosing a CRM."

Mark B.

Verified User

Insurance · 2-10 employees

Used daily for less than 6 months
Dec 22, 2025

Insightly is a modern CRM

The individual plus plan had very limited features and benefits. The Team plan was a lot more expensive and benefit rich software. I found it to be out of my budget and not very helpful.

What they liked
  • It offers very good Security, has a fair Value for Money for individuals and teams
  • Good expensive Customer Support if needed
  • Good amount of Task Management Features and strong Team Collaboration features
Room for improvement
  • Customer support for individuals is all by email, or text
  • Guided Onboarding or Live support available at $1500 to $3000 for Premier Support
  • The individual plus plan had very limited features and benefits
  • The Team plan was a lot more expensive and benefit rich software
Why they chose it

"in Insightly was pretty good at this and looked easier to use."

Verified Professional

Management Consulting · 1001-5000 employees

Used daily for less than 12 months
Dec 22, 2025

Good tool but there are better

Management Consulting

What they liked
  • Pricing and features vary widely with what you're willing to pay which is fair and great frankly
  • There's even a free plan that gives you a sneak peak into the great features
  • Dashboards and opportunity reports are designed well
Room for improvement
  • customisations could be improved and customer support

Jim V.

Verified User

Construction · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

12 good years of using Insightly CRM

I love it. If not for Insightly I'd be using spreadsheets and going crazy trying to track my long list of clients that includes boiler system bids, direct commercial and industrial system sales, building and maintaining relationships with mechanical engineers and architects, and a good number of residential boiler prospects.

What they liked
  • Insightly's design is intuitive and easy to understand how to set up
  • I recall starting to use it on the first day, right after an initial walkthrough
  • We did not hire anyone to assist
  • Then I evolved the setup as time went by
  • Opportunities & Projects are key to us and with good naming practices they are easy to refer to as needed in the future after completion: such as "2023
  • Smith Company-New boiler project"
  • And all parties connected to a Project can be linked so easily
  • Attach price quotes to it: ours to the client and supplier to us
  • Automatic tasks when you change from Opportunity to Project can alert others to place orders, put into our financial software, etc
Room for improvement
  • They like to push their AppConnect but we really don't need that level of complexity AND they have lots of built-in interfaces into other apps like Quickbooks (which is limited but great for small business situations where elegant interfaces are not needed
  • Also, we tried their Service apps and found them lacking for the kind of Service that my company does: We install boiler systems and provide ongoing services for them--not free or by annual contract
  • So we needed a way to easily send invoices and collect $ for work done
  • Insightly seemed to be oriented to Software service contract situations where annual contracts are the norm and all interactions are free and nobody leaves the office
  • I suppose it is good for that but not so much where you have trucks driving 100 miles to do a repair

Luis A.

Verified User

Education Management · 11-50 employees

Used daily for more than 2 years
Dec 22, 2025

A versatile CRM Tool

By centralizing customer data, communication history, and project details in one platform, Insightly eliminates the need for multiple disjointed systems, reducing the chances of information silos and miscommunication.

What they liked
  • Its intuitive user interface, making it easy for teams to adopt and use efficiently
  • The customizability of pipelines, dashboards, and reports enable users to tailor the system to their specific needs
Room for improvement

The reporting and analytics tools to be less advanced compared to other CRM platforms, making it challenging to create highly customized or in-depth reports

Wilcox A.

Verified User

Legal Services · 51-200 employees

Used weekly for less than 12 months
May 28, 2026

Insightly does what we need it to do.

It meets our needs,that might not sound glowing,but it is meant to be.

What they liked
  • We can build functionalities that suites us without spending thousands of dollars with developers,Data can also be connected within Insightly,such as connecting contacts and organizations to request and project records
  • Additionally I like the Kanban view for tracking projects and the ability to pull reports and filter projects
Room for improvement

Wish we could customize more fields in Kanban view and assign colours for categorization

Jamie K.

Verified User

Computer Software · 11-50 employees

Used daily for less than 12 months
May 28, 2026

Decent CRM but requires discipline

Insightly was being used for various marketing and sales data processing and activation tasks when I joined, and the account was a real mess because there was little control over who could edit which fields. As a result, no-one was following a consistent lead and opportunity management process, things like date fields became a nightmare because when exporting leads, some appeared to be using US date format and some using UK format, so identifying recent leads & opps was tricky.

What they liked
  • The sales pipeline views were good because you could have lots of different pipeline views with filters and segmentation options applied without having to add them every time
  • It was easy to see pipeline value, create new fields and to move opps from one stage to another
  • Equally it was great for setting up automated email follow ups from demos and integrate with lots of other tools
Room for improvement
  • The lack of user management and access customisation means it is too easy to let poor spiral out of control and ruin your data
  • Equally the dashboards/Reports section really needs work as it’s unnecessarily difficult to create reports and dashboards for very simple metrics
Switched From

This was before my time, so I’m not sure.

Nancy S.

Verified User

Non-Profit Organization Management · 2-10 employees

Used daily for more than 2 years
May 28, 2026

Insightly Works GREAT for our Org

We have evolved from the early days of our organization and Insightly has evolved with us. As we learn its capabilities, we continue to find functions and create objects that increase our efficiency every day.

What they liked
  • We have used Insightly for 8 years now and it has been so user-friendly to build our Program database
  • From the customizable fields to the reporting features, it does everything we need for it to do
  • Insightly has helped us to streamline our processes, making our mission easier to manage every day
  • And the reporting features have allowed us to provide every kind of data to generous supporters who in turn donate to our mission
Room for improvement

To get some of the features we are using today, the cost has increased significantly

Megan T.

Verified User

Non-Profit Organization Management · 11-50 employees

Used daily for less than 2 years
May 28, 2026

App Connect

Overall we are very pleased with Insightly and App Connect

What they liked
  • App Connect is amazing
  • It really does help with efficiencies and workflow
  • It does so much more than we initially thought
  • We especially love how it automatically calculates our numbers
Room for improvement
  • It is not as user friendly as it is made out to seem
  • We really do need the App Connect specialist's support
  • App Connect is very expensive
  • We are going through our 10 free hours quickly and we have a lot more project we need help with

Taylor B.

Verified User

Construction · 201-500 employees

Used daily for more than 2 years
May 28, 2026

Insightly is good, but there are better CRMs out there

Insightly is great a simple every day tasks, but does not handle complexity very well.

What they liked

I like the collaboration capabilities with API via Appconnect, AutoCAD, BricsCAD, Loveland Innovations IMGING, etc

Room for improvement
  • The cap of fields in a custom object, the automations not triggering correctly -> you have to delay triggers so that automations do not overlap and contradict each other
  • Sometimes automations to not trigger at all
  • There are a lot of holes and catch reports that need to be created

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